Marketing Campaign Specialist

Job Description

What you’ll be doing...

The Marketing Campaign Specialist is a critical role on our global marketing Demand Generation team and a significant contributor to drive overall go to market strategy and end to end customer experience. This role will partner with the global campaigns team, marketing operations, creative, field marketing, partner marketing, product marketing, and more to design and execute integrated marketing campaigns landing in the Americas theatre. This role will be instrumental in the execution of marketing campaigns, ensuring program elements are developed, projects are executed on time, key data metrics are updated, and marketing related issues are resolved.

Some of the things you’ll be doing include ...

​ Campaign Management & Execution

• Campaign Strategy & Management – Build the overall strategy, creation, implementation, and execution of target marketing programs designed to flood our USCA sales teams, across all sub-regions, with quality leads aligned to sales plays. Leads the orchestration of all execution components, including cross department coordination (marketing, services, sales, partners, etc.).
• Direct Media Buys Execution – Fulfillment of direct media buy contracts related to assigned integrated campaigns, including lead integration and content.
• Database Marketing –Determine the best ways to segment and leverage assets to drive traffic/registrations for our programs and promote across our database to targeted groups.
• Demand Generation – Working closely with Marketing Operations to develop and deliver timely and relevant email campaigns to help drive leads through the sales pipeline.
• Webinars – build strategy for webinar content and speakers as it aligns to integrated campaigns. Execute USCA webinars on the ON24 platform to provide the best lead/customer experience that nurtures their relationship with Tableau.

Sales Activation

• Ensure sales teams are equipped to execute on sales campaigns. Including standardization of dashboard views, step by step guidance, next logical content recommendations. Optimize and maintain standard view of ‘Audience’ dashboards and Sales Insight Campaign pages.
• Maintain accurate and up-to-date calendar of known USCA activities for sales representatives on Alpo.

Operational Excellence

• Analytics – Use tools like Tableau to analyze program leads and follow-up programs, constantly testing new ways to drive more leads and more conversions.
• Technology- Own the relationship and technical aspects of the global webinar platform for hosting and running all virtual events.
• Cross-Functional Teamwork – Team up with Integrated Marketing, Field, Events, and Operations to ensure all campaigns are relevant, targeted, and delivering results.

Who you are...

• Experienced . 3-5+ years’ experience in marketing. Knowledge of MS Office, HTML, Adobe Creative Suite, Eloqua and Salesforce.com preferred.
• Technical. Knowledge of tableau, Eloqua and other marketing systems
• A Problem Solver . Dependable and able to work without significant supervision.
• Results-oriented. Ability to simultaneously manage multiple projects and tasks, record details accurately. Motivated to learn and grow with a fast-growing company.
• A Strong Communicator . Excellent written and oral communication skills.
• Educated. BA degree in marketing or equivalent related experience.
• You are a Recruiter ! Tableau hires company builders and, in this role, you will be asked to be on the constant lookout for the best talent to bring onboard to help us continue to build one of the best companies in the world!

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Tableau Software is an Equal Opportunity Employer.

Tableau Software is a company on a mission. We help people see and understand their data. After a highly successful IPO in 2013, Tableau has become a market-defining company in the business intelligence industry. Our culture is casual and high-energy. We are passionate about our product and our mission and we are loyal to each other and our company. We value work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world!