Sr. Director, Social Publishing

Job Description

This role will focus on overseeing all frontline publishing groups that drive interactions with our audiences across platforms, agnostic of content-type, capitalizing on VICE’s unique competitive advantages to reach millions.

• Extract the greatest cross-platform distribution value for every piece of content produced by VICE, agnostic of text and video.
• Create a unified, promotional apparatus across LOBs (Digital, News, and VICELAND) and platforms to ensure that every piece of content we produce reaches its full potential or most loyal fans.
• Scale and build workflows and processes that:
• ensure that trending older content can be repromoted when output is low
• make it faster for publishers to find content (videos, images, posts) and publish it to social platforms
• focus social publishers on the right key-metrics that look at holistic growth on-platform (i.e., video and text in concert)
• Closely collaborate with strategy & ops group to implement tactics and tests that find new areas for growth, developing and implementing audience acquisition tactics, ensuring best in class platform activation across all of VICE’s audience touchpoints in North America
• Collaborate with embedded analytics groups to ensure that standard reporting and focused key metrics are central to publishing processes (e.g., performance percentiles) that guarantee that publishers and creatives can ruthlessly follow up on their successes.
• Work with strategy and operations groups to Identify opportunities for adoption of emerging formats and platforms, and execute key audience growth strategy for text and video.
• Build processes and teams that can embed with text and video editorial groups to provide insights and strategy to leadership, ensuring effective alignment between editorial focus, audience behaviors, and platform optimizations
• Collaborate with any performance marketing functions to ensure that any performance marketing supports our best content and audience opportunities.
• Guide and implement new initiatives with platform and audience strategy teams, that will help lead referral growth strategies across initiatives like aggregators, SEM, and emerging platforms.
• Collaborate with video strategy lead on the creation of programming strategies optimized for maximum audience growth and retention
• Develop and implement tests, and evaluate new technologies and content strategies across platforms to quickly assess and develop a POV on how VICE should exist across platform audiences.

Minimum Requirements:

Experience:

• 7+ years of professional social media editing experience
• Proven people management experience
• Experience with real-time analytics
• Obsession with social media in all forms — Facebook, YouTube, Instagram, Snapchat, Pinterest, Twitter — and an understanding of why the most popular content on those sites became popular
• Experience using social media tools (platform analytics tools--YouTube Analytics, Google Analytics, Tubular, CrowdTangle, etc; or social workflow tools--like SproutSocial, Sprinklr, etc.)
• Have an ability to identify attributes of great narratives and things people share
• A genuine love for and excitement about the internet, storytelling, and reporting

Disclaimers:

Equal Employment Opportunities: VICE is proud to be an equal opportunity employer that strives to create and maintain a workplace that celebrates inclusion and diversity. At VICE, we understand that inclusion and diversity is a major benefit to our employees, our readers and viewers, and our company culture. We treat all applicants and employees fairly without regard to age, alienage or citizenship status, color, disability, gender, gender identity and expression, marital status and partnership status, national origin, pregnancy, race, religion/creed, sexual orientation, arrest or conviction record, caregiver status, credit history, unemployment status, salary history, status as a victim of domestic violence, stalking and sex offenses, status as a veteran or active military service member, or any other characteristic protected by applicable law.

VICE requires that all employees have proper authorization to work in the U.S. Should an applicant require employment sponsorship, VICE will determine, in its sole discretion, whether such sponsorship will be provided.

*Qualified candidates must be able to perform the essential functions of this position satisfactorily, with or without a reasonable accommodation. The requirements and essential functions described above are not an exhaustive list and instead are meant to describe the general nature and level of work required of the job. VICE reserves the right to modify the essential functions of this position where a legitimate business exists.

To all recruitment agencies: Unless otherwise indicated, VICE does not accept agency resumes and is not responsible for any fees or expenses related to such unsolicited resumes.

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