Digital Marketer

Job Description

Who we are

BookBub is one of the fastest-growing consumer tech startups in Boston (and we’re profitable). Millions of readers use BookBub every day to find great books, and our service empowers thousands of leading publishers and authors to drive sales and find new fans. We’re expanding our team to address the challenges and opportunities of the publishing industry while continuing to help readers find books and authors they’ll love. Learn more about what to expect working at BookBub .

About the position

BookBub is looking for a performance-oriented marketer to test and scale new marketing channels across BookBub and our new audiobooks brand, Chirp (chirpbooks.com), where we offer limited-time deals on select audiobooks. You will own the customer acquisition strategy, implementation, optimization and reporting for 2-3 marketing channels across both brands. You understand the consumer journey and love testing new creative, audiences, and landing pages to continuously improve performance. You are comfortable with large goals, scaling new businesses, and taking ownership of our marketing approach and results. You are collaborative and enjoy working cross-functionally.

Here’s an example of what someone can expect to accomplish in their first year in the position:

• Manage and optimize paid performance marketing channels
• Create and optimize creative, including images, headlines and copy on direct response ads to improve channel performance
• Maintain dashboards of advertising performance metrics, analyze the impact of owned marketing channels, and report on insights/learnings to team/stakeholders
• Work cross-functionally with analytics, product, engineering, and design to meet ambitious growth targets

Ideal candidates for this position will have:

• 2 years in growth or performance marketing at a consumer, high-growth company or performance agency (direct response experience a plus)
• Demonstrated knowledge of 1-2 paid media platforms (such as Facebook Ads Manager, Google Ads, Pinterest Ads, etc.)
• Excellent analytical skills and consumer instincts
• Meticulous attention to detail
• Ability to learn quickly and willingness to take on new challenges
• Excellent communication skills and ability to work well in a team environment

Benefits

BookBub offers competitive benefit options including medical, dental, vision, 401k, generous paid parental leave, and take-what-you-need paid time off.

Our interviewing philosophy

Our goal is to get to know you in a low-pressure, friendly environment — and to give you ample opportunity to learn more about us, too.

Our typical process includes these types of experiences:

• A resume screen and introductory phone/video chat
• A take-home exercise where you’ll have the opportunity to demonstrate your communication and problem-solving skills
• Additional conversations with your potential future team members, the hiring manager, and People Operations

We personally review every application, and if we think there might be a fit, we’ll typically reach out via email within a couple weeks to start the conversation.

We will always do what we can to be flexible around your personal time commitments, deadlines, and general availability. We know that by joining our interview process, you’re trusting us with your time — so we’ll do our best to run a process for you that’s as smooth and enjoyable as possible.

Your interview experience

Our goal is to create an environment where you can interview at your best. If we can provide any assistance or accommodations during your time with us, please let us know at [email protected] . All requests are treated as privately as possible and have no impact on candidate eligibility.

BookBub strives to be an inclusive workplace and we value learning from different perspectives. We seek to foster an environment filled with people from a wide variety of backgrounds, experiences, abilities, and perspectives. We do not discriminate on the basis of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We are proud to be an equal opportunity employer.