Senior Paid Search Media Manager

Job Description

The Senior PSMM oversees and manages all of the Paid Search Media for BVAccel's biggest clients, ensuring that campaigns are innovative, up to standard and driving bottom-line performance for the client. You will work closely with the Media team of a Premier Google Partner agency ensuring that client campaign management tasks are being followed under the direction of the Associate Paid Search Director. ***Please note, BVAccel is unable to sponsor employment visas at this time***

What you'll do...

• Become a BVAccel resident expert on paid search platforms (Google Ads including YouTube, Shopping & GDN, and Bing Ads); maintain platform certifications, push for advanced strategic uses of all platform tactics and technology
• Assume ownership of BVAccel's clients with the largest monthly spend
• Set up targeting, build, restructure and set up campaigns in assigned product channels
• Enable machine learning (Smart Bidding), automation frameworks and scripting within channels
• QA setup and BVAccel checklists of best practices for campaigns
• Provide excellent client consultation, guiding strategy calls explaining complex paid search methodologies clearly and concisely
• Pacing and monitoring of all assigned campaigns; adjust if needed to remain in budget parameters
• Maintain data accuracy within BVAccel reporting structures and dashboards
• Provide mentorship and training to junior and mid-level staff
• Monitor and adjust proactive and reactive optimizations
• Bring up new campaign and tactical execution ideas and opportunities to internal client leads and Director of Client Strategy
• Monitor, report and perform analysis on assigned campaigns
• Mentor junior team members
• Other duties as assigned

What you'll need...

• Bachelor’s degree in marketing, statistics, computer science, business or equivalent experience
• Current certifications in Google Ads, Bing Ads and Google Analytics at time of hire
• 4+ years professional work experience in media, marketing or communications role with at least 3 years experience in paid search, higher preference to previous agency experience
• Database proficiency for data entry, extraction and report creation, as well as data analysis skill set, with an understanding of cause and effect relationships
• Proactive self-starter with problem solving mentality in situations with limited information/data
• Intellectual agility with an ever-learning mindset and superbly analytical!

Who we are...

• A well established and capitalized company operating in two of the most exciting and fastest growing industries (ecommerce & digital advertising)
• We’re a member of San Diego Business Journal’s Best Places to Work, because we are passionate, high-growth, fast paced and all in
• We enjoy tons of office perks, a full social calendar, casual dress code, competitive benefits, unlimited PTO and free swag from premier client brands

What we do...

• We are innovative, data driven eCommerce experts with a best-in-class technology, creative, design, marketing and Amazon services capabilities
• Our clients are some of the fastest growing and most well regarding digital first retail brands in the US
• We’re one of the six pioneer Shopify Plus agency partners and currently work with a variety of technology partners across ecommerce and digital advertising

BVAccel provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Apply for this job