Associate Brand Director Obesity Job

Job Description

About the Department
The Commercial team leads all sales and marketing efforts for Novo Nordisk Inc (NNI’s) robust portfolio, which includes insulins, analogues, GLP1s, devices, Oral Anti Diabetics (OAD), obesity medications, biopharmaceuticals and new products in the pipeline. As part of the team, you will have frontline exposure to our brand and marketing vision, business strategies, launch and lifecycle plans, and critical market insights that drive our business forward. At Novo Nordisk, we are the world leader in diabetes care and a major player in hemostasis management, growth hormone therapy and hormone replacement therapy. We use our skills, dedication and ambition to help people with diabetes, and we’re looking for individuals who want to do the same. In exchange, we offer the chance to be part of a truly global workplace, where passion and engagement are met with opportunities for professional and personal development. Are you ready to realize your potential?
The Position
This position is accountable for leading the development and implementation of marketing plans for assigned brand which may include pre-launch and/or launch marketing activities (eg, Positioning, Messaging, Creative etc.). This role will develop the business plans for designated product. Responsible for brand strategy development, tactical execution and the achievement of Novo Nordisk Profit & Loss (P&L) goals. Champions Centers of Excellence (COE) integration across the brand and ensures brand/portfolio alignment with internal and external customers. Participates on cross-functional and global Extended Brand Teams and interacts extensively with other functions within Novo Nordisk. Leads expert advisory discussions and represents the product plans in management discussions.
Relationships
Reports to Vice President (VP), Brand or Senior Brand Director. Works closely with other Brand teams, Market Access, and Commercial Operations and Effectiveness. Works in close collaboration with other departments such as Field Sales, Managed Care, Trade and Government, Medical, Regulatory, Legal personnel as well as participating on global teams for designated product. External relationships include professional services vendors such as agencies, consultants, etc.
Essential Functions

• Accountable to manage the brand/portfolio budget process – makes sound decisions to optimize spend and ensure that resources are appropriately allocated, and quality of services are maintained while costs remain on track and according to budget. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs. Follow internal and external procedures in managing contracts Regularly tracks and reconciles expenses to ensure budget is on track
• Develops and executes the overall brand plan – develops personal and non-personal promotional materials; ensures alignment of brand positioning, messaging and overall objectives. May refine messaging based on specific customer segments. Identifies and implements improvements to prepare for launch, development and/or life cycle activities
• Develops and oversees the implementation of pre-launch and launch plans, and post launch business plans/strategies. This includes in-depth market analysis, market research activities, thought leader development, patient marketing, medical education, sample planning forecasting, pricing strategy, etc within specific assignment
• Implements pre-marketing strategies and develops marketing thought-leader relationships and involvement
• Proactively communicates and collaborates with Centers of Excellence (COEs) and others to ensure transparent communications and alignment of strategies and tactics within and outside the department
• Responsible for providing interface with key stakeholders. Represents the organization as prime internal and external contact on projects, contracts or operational decisions
• Works closely with field sales to ensure marketing programs that are developed strongly support their direct and indirect needs with customers and drive appropriate return on investment (ROI)
• Works effectively with international colleagues to define: new product launches, campaign development, competitive advantage and strategic evolution of the product
• Works effectively with key support functions to ensure alignment with the brand objectives and goals
• Develops relationships with and receives commitment from relevant NNI and NNAS departments to ensure the successful execution of strategies
• Maximizes revenue and profitability and understands return on investment (ROI) concepts to ensure program effectiveness
• Understands the definition of the market and develops accurate sales projections/forecasts for designated product
• Develops and implements marketing plan
• Effectively addresses competitive obstacles for the brand through the course of the year to ensure brand success

Physical Requirements
30-40% overnight travel required.
Qualifications

• Minimum seven (7) years of progressive brand management/marketing experience within the pharmaceutical or similar industry required of which two (2) years were in a Senior Brand Manager role or equivalent
• A Bachelor’s degree or equivalent required, MBA preferred
• Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up
• Proven track record in new product marketing preferred
• Solid understanding of the pharmaceutical marketplace including medical, regulatory and clinical processes
• Successful launch experience in a marketing role preferred

Novo Nordisk is an Equal Opportunity Employer M/F/Veteran/Disability/Sexual Orientation/Gender Identity.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290 . This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
Requisition ID: 60495BR
State/Provinces: PLAINSBORO
Job Category: Marketing