Job Description

Stash is a digital-first financial services company committed to making saving and investing accessible to everyone. By breaking down barriers and building transparent, technology-driven products, we help the 99% build smarter financial habits so they can confidently save more, grow wealth, and enjoy life.

The Stash Marketing Team is looking for aProduct Marketing Manager to help develop and execute messaging and campaigns focused on adoption, engagement, and retention for our Bank products and features. Reporting to the Director of Product Marketing, the Marketing Manager will help craft strategies to drive rapid product and feature adoption, as well as ongoing usage and engagement.

This hire will also lead all CRM campaigns in their functional area, including development and production, measurement and learning plans, and tactical campaign execution. Our ideal candidate is motivated by hitting and exceeding aggressive KPIs, has demonstrated success owning multichannel campaigns in B2C organizations, and has implemented testing plans and segmentation strategies.

What you'll do:

• Develop CRM strategies for core products. Communications include prospecting streams, product on-boarding, full lifecycle messaging, and reactivation efforts
• Ensure best-in-class CRM tactics are being implemented across the board
• Work with Director to ideate promotions and create campaign calendar for member acquisition, adoption and usage of specific products, coordinating across departments - Compliance, Acquisition, Product and Operations
• Create messaging plans and execute campaigns across a variety of different channels including - email, push notifications, in-app messaging, and in-app content
• Manage production timelines and execute deployment of all outbound messaging related to products you are aligned to

Metrics and reporting:

• Forecast and track metrics against key products you are aligned to
• Prepare regular marketing reports that analyze and summarize the performance of campaigns - overall and on segment level.
• Collaborate across Marketing, Product, and Data to implement A/B tests and analyze results and continuously optimize messaging content, frequency, and cadence to maximize engagement and LTV
• Contribute to a team culture of testing, optimizing, and continually improving

Segmentation, research, and strategy:

• Build strategic product fit plans within greater context of customer base and beyond to position feature launches
• Conduct and leverage market research, competitive analysis and audience insights to think creatively about segmentation, targeting and customizing experiences within appropriate channels and messages
• Develop segmentation and targeted messaging strategies and implement across channels

• Lead weekly cross-functional meetings for product area
• Partner with Product leads on marketing efforts related to Stash Bank

What we're looking for:

• 3-5 years of B2C digital/CRM marketing experience
• Experience working with HTML email templates
• Experience in developing and deploying email and in-app campaigns via CRM tools
• Knowledge of Braze a plus
• Previous experience managing or desire to manage
• A desire to learn new things and constantly improve
• Ability to build cross-functional relationships and collaborate
• Master of organization
• Creative thinking and ability to thrive in a small team, in a fast-paced startup environment
• Proficient in Excel and comfortable working with data to analyze performance and lift
• Writing experience, with a flawless command of spelling and grammar conventions
• Superior attention to detail

Gold Stars

• Experience working at a financial (banking) institution

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We believe that diversity and inclusion are essential to living our values, promoting innovation, and building the best products out there. Our success is directly related to the employees that we hire, grow and retain and we believe that our team should reflect the diversity of the customers that we serve.

As an Equal Opportunity Employer, Stash is committed to building an inclusive environment for people of all backgrounds. We do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by law. Everyone is encouraged to apply.

Benefits & Perks:

• Equity in Stash
• Flexible Vacation
• Family-Friendly Medical, Dental, and Vision Insurance Plans
• 401k
• Learning & Development Stipend
• Commuter Benefits and Flexible Spending Account (FSA)
• Employee referral bonuses
• Stocked fridges & kitchens and c atered lunch on Fridays
• Thursday happy hours
• Team outings that do not involve trust falls...

Awards & Recognition:

• Forbes Fintech 50 (2019)
• LendIt Fintech Innovator of the Year (2019)
• Built in NYC's Best Places to work (2019)
• Built in NYC’s Startups to Watch (2018)
• Wall Street Journal's "Top 25 Tech Companies To Watch" (2018)
• MarCom Awards Double Gold & Platinum Winner (2018)
• Webby Award Winner for Best Mobile Sites & Apps in the Financial Services and Banking category (2017)
• W3 Awards Winner for Best User Experience (2017)

**No recruiters, please.