Head of Video Market Development, EMEA

Job Description

Description

Role and responsibilites:• Using industry knowledge and contacts to guide regional approaches to Video product deployment, and global Video product development
• In partnership with local teams, develop relevant Video first strategies by market, and inform/manage process with internal product stakeholders to support
• Working with Regional leaders, identify key supply, demand & data prospects, identifying their likely needs/demands, and from these needs work with relevant teams (product, commercial, services etc.) to address and position accordingly
• Help identify and build organisational elements (teams/functions/locations) necessary to meet the sales/service needs of clients inside the Xandr regional structure
• Identify relevant external stakeholders and manage conversations with these parties (eg. trade bodies and measurement organisations) to fully develop necessary ecosystem around regional product deployment, removing friction/obstacles for clients/partners considering developing/switching business alongside Xandr
• Accelerate internal knowledge/understanding/appreciation of Video/Broadcast space. Get the relevant teams speaking the appropriate language, and focused on the most relevant challenges to transition the organisation onto a video first footing
• Represent Xandr in relevant industry forums, providing thought leadership in the market generally, and connecting with new and existing clients to deliver insight and sense of being ‘at the forefront’ through their relationship with Xandr.

Qualifications

Experience:• Acknowledged thought leader in the Digital Advertising industry, with relevant experience building Video propositions for Advertisers and Broadcasters/Publishers
• Generalist capable of leading internal strategy/product conversations, assisting in the build of organisational capabilities, taking ownership to develop commercial partnerships, and supporting sales efforts in market
• Track record of successfully supporting international business efforts
• Brings relevant market context and contacts to Xandr’s EMEA wide Video first propositions. Capable of connecting regional leaders into relevant industry bodies, and through prior contact or personal credibility opening doors to key partner prospects.
• Established contributor to an industry conversation around the future of digital video/broadcast advertising
• Partners to influence high priority objectives in a matrixed organisation without a large team of direct reports