Director of Acquisition Marketing

Job Description

Everlane is seeking a Director of Acquisition Marketing to join our Digital team. This person will help drive growth through paid marketing using rigorous customer and data analysis. The right candidate is a self-starter, is comfortable being hands-on with data, has direct experience running paid marketing programs, and is interested in tackling customer acquisition and analysis in an omni-channel environment. In addition to leading a team of four, the Director of Acquisition Marketing will own the strategy and execution of paid social, search, affiliate, influencer, display, video, and podcast channels. We expect this individual to have the ability to determine our most efficient channels while maximizing spend. To be effective in the role, you will need to be willing to be hands-on but also have the ability to scale out and build the strategy.

Your day-to-day:

• Own Everlane’s performance marketing program by developing plans to generate short-term new customer acquisition, and build a foundation for long-term growth
• Drive the strategy behind all existing traffic-driving channels, as well as identifying and launching new channels
• Serve as a true subject matter expert: represent Acquisition at integrated marketing meetings and occasional leadership meetings, and routinely educate stakeholders on best practices
• Partner closely with Finance leadership on budget planning and forecasting, pacing and efficiency updates
• Own daily execution of 1-2 of our paid marketing channels, in partnership with agency resources
• Manage a team of channel leads, guiding them to make informed optimizations and operate at a high level
• Collaborate with Data Science team on all things tracking and measurement
• Partner with Product, Engineering, and Site Merch teams on tests to maximize conversion
• Work closely with Creative and Brand teams on asset development for both performance and awareness campaigns
• Stay on the pulse of the ad tech landscape, maintain close relationships with leading tools and platforms, and represent Everlane at industry events

We'd love to hear from you if you have:

• 8+ years of experience in performance marketing preferably in a consumer retail/ecommerce environment
• 5+ years of leading high performing digital marketing teams
• Ability to analyze data, model and understand user problems to identify key opportunities for improvement
• Strong work ethic, intellectual curiosity, and commitment to continuous improvement
• Strong understanding of attribution analysis
• SQL experience is a plus but not required
• Already a fan of the Everlane spirit.

At Everlane, we’re rethinking the way retail works. We have no middlemen taking their cut and no brand markups. Instead, we design our own luxury basics and sell them exclusively at a fraction of the traditional retail price. Since launching in November 2011, Everlane has attracted over 1,300,000 members and has been featured in The New York Times, New York Magazine, The Economist, Elle, and GQ. Please note before submitting an application: as a company, we take hiring very seriously. Interviewing with Everlane may include video and phone interviews, written projects, and/or on-site interviews. Although we are unable to follow-up with each and every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit. Everlane provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. Apply for this job