Marketing Analyst

Job Description

Title: Marketing Analyst
Start Date: TBC
Location: 4881 Yonge St., Suite 200, North York, ON, M2N 5X3

About Rakuten.ca:

The Rakuten brand supports a strong community of savvy shoppers around the world and has paid out nearly $1 billion to its global members. Rakuten.ca membership is free and allows consumers to shop online at over 750 of their favourite top-name retailers while earning Cash Back on every purchase they make, paid out quarterly in the form of a #BigFatCheque or via PayPal. Rakuten.ca is one of the largest shopping sites on the web and the pioneer of Cash Back Shopping – where members get paid to shop. Since the company's inception, more than 4 million Rakuten.ca members have earned over $49 million in Cash Back. Rakuten.ca is proudly and specifically built by Canadians, for Canadians.

Position Overview:

Reporting to the Director of Operations, the Marketing Analyst will be responsible for executing analysis of the marketplace, key trends, competitive intelligence and marketing programs to support the work done by the Sales, BD, Marketing, Product and Executive teams. You are a strong team player, comfortable engaging with cross-functional teams, providing thought leadership and proactive recommendations for beneficial insights and resources.

Success in this role will be measured by your ability to provide comprehensive insights and reports that can be used effectively by the organization. The presentation of your work will also be a key measure of success and the expectations for excellence here are high. Effective communication, collaboration and organization skills will also be essential in ensuring success in this role.

Key Responsibilities:

• Communicate with internal clients concerning their need for information, and where appropriate help to refine the requests for information
• Identify the most appropriate way to provide information to the internal client requesting the information
• Pull data, build reports or produce analyses that will communicate the requested information to the requesting client
• Follow up with the requesting client to make sure that the information provided is sufficient to answer the question, and determine any additional needs
• Help to monitor the quality of the data that is being made available through the company’s reporting tools

Other Responsibilities:

• Make recommendations for market and competitive intelligence that would benefit various parts of the organization, both internal and external-facing
• Share intelligence through presentations and reports that are robust and concise, tailored where necessary to the audience, and allow the teams to make effective strategic decisions
• Perform ongoing research and reporting of industry trends, market analysis, relevant innovation and the competitive landscape
• Perform deep-dive analysis on target accounts that will help BD and Marketing identify opportunities to communicate and penetrate account

Experience & Skill Requirements:

• 2 plus years experience working as a business analyst in a fast-paced, entrepreneurial environment
• Extensive experience with SQL, including coding stored procedures
• Experience with a variety of reporting platforms and analytical tools (Tableau preferred)
• Experience extracting data from large data sets with SQL
• Experience building stored procedures or functions on databases to extract information
• Experience building ad hoc and permanent reports
• Experience working on multiple projects at the same time, with short deadlines
• Experience communicating analyses and fielding questions from executive team members

Additional Information:

• Terms of Employment: Permanent, full-time salaried position, 40 hours per week
• Medical benefits, Dental benefits, Other benefits
• Comprehensive training and ongoing career development to grow with us
• Friendly, supportive and collaborative work environment
• Casual office vibe including ping pong, snacks, team lunches and endless shopping banter!