Digital Ad Operations Specialist

Job Description

About LeafLink

LeafLink is the regulated cannabis industry’s largest wholesale marketplace, providing licensed dispensaries the ability to order from their favorite brands, as well as a suite of software tools for those brands to manage and scale their operations.

With over 5,500 retailers and more than 1,600 brands across 26 territories in the US and Canada, LeafLink is setting the industry standard for how cannabis businesses grow together. LeafLink annually processes and manages more than $3 billion in wholesale cannabis orders.

Our team, backed by funding from leading VC’s, is poised to define the cannabis supply chain through technology. LeafLink was named one of Built In NYC's ‘Best Places to Work in 2020’, as well as one of Fast Company’s ’Top 10 Most Innovative Companies in Enterprise for 2018’, joining the ranks of Amazon, Slack, and VMWare - and we’re just getting started!

The Role:

The Digital Ad Operations Specialist is expected to understand site ad functionality, including knowledge of all ad products available on our site. This individual will execute, manage, troubleshoot, and optimize platform ads and sponsored email campaigns for LeafLink advertisers. This position will also be responsible for managing campaign reporting for internal and external purposes and helping the Ads Sales Team with projects as needed.

Responsibilities:

Platform Ads & Sponsored Email Campaign Management (60%):

• Properly set up all components of a campaign, including the creation of a new advertiser, use of proper naming conventions, proper creative implementation and targeting requirements via LeafLink’s internal ad server
• Manage campaign changes for clients as needed
• Manage set-ups for sponsored email campaigns through Hubspot
• Test ads to ensure they are running and targeting appropriately within the site
• Document and maintain platform ads and email schedules
• Provide regular status updates and reports to the Ads Sales Team team regarding outstanding campaign deliverables, timelines and suggested next steps
• Collect, analyze and summarize product technical issues and pain points to recommend product enhancements

Analytics/Reporting (25%):

• Report on campaign performance for platform ads and sponsored email campaigns and analyze data for internal use and for clients
• Report on final platform ads campaign performance - Monthly
• Report on final email campaign performance - Weekly

Other (15%):

• Provide support to Ads Sales Team as needed
• Complete data entry and analysis functions as needed
• Provide technical QA support on ad serving as needed
• Assist with Salesforce account distribution for Ads Sales Team

Qualifications:

• Bachelor's Degree or equivalent
• 0-2 years of Ad Operations or Ad Tech experience
• Proficiency with MS Office applications (Word, Excel, PowerPoint)
• Familiar with Adobe Photoshop (preferred)
• Proficiency in Hubspot (preferred)
• Proficiency with Salesforce (preferred)
• Basic knowledge of HTML, CSS, JavaScript, and a SQL database language (preferred)
• Strong verbal and written communication skills
• High level of attention to detail and excellent organizational skills
• Flexibility & ability to work in a fast-paced environment
• Ability to independently handle and prioritize multiple tasks under tight deadlines
• Strong analytical and problem solving skills

Benefits:

• Flexible PTO to give our employees a little extra R&R when they need it
• Competitive compensation and 401k
• Comprehensive health coverage (medical, dental, vision)
• Commuter Benefits through a Flexible Spending Account
• A robust stock option plan to give our employees a direct stake in LeafLink’s success

LeafLink’s employee-centric culture has earned us a coveted spot on BuiltInNYC’s Best Places to Work list. Learn more about LeafLink’s history and the path to our First Billion in Wholesale Cannabis Orders here .