Head of Growth Marketing

Job Description

Workable makes software to help companies find and hire great people. We get recruiting and its role in building healthy workplaces — which is why we’re proud more than 20,000 teams around the world use Workable to do exactly that.

And while we take recruiting seriously, we don’t take ourselves too seriously. At Workable, you’ll find smart people who have fun, learn and innovate, and help others do the same. We brainstorm, we laugh, and, occasionally, we party (there’s a lot to celebrate), but we also appreciate people’s need for quiet time and focused work. We respect everyone, we hire the best, and make sure every experience is special.

We’re growing fast, in both headcount and revenue, and we’re looking for a Head of Growth Marketing to lead our product-led acquisition and revenue growth efforts. As the Head of Growth Marketing, you will build a performance marketing function whose tireless aim is to acquire and convert net new demand for Workable's products, through both self-service and more traditional B2B sales channels. While you are creative in your pursuits, you are extremely data-driven and outcome-oriented, with a keen eye for efficiency and precision. This role reports into the CMO.

Responsibilities

• Build out a scalable, accountable acquisition marketing function that is responsible for achieving targets for: trial starts, trial activation, trial>paid conversion, self-service revenue, marketing qualified pipeline, and net new bookings
• Optimize Workable’s inbound marketing efforts and move the needle on conversion of the 2MM monthly unique visitors already visiting workable.com
• Oversee all paid acquisition efforts and manage Workable's demand gen budget
• Develop and manage all field and digital marketing events (webinars, roundtables, tradeshows) geared towards engaging the HR and talent acquisition community in an effort to create demand
• Partner closely with Workable's content team to optimize inbound traffic and to develop compelling content to support both database marketing and outbound efforts
• Work closely with Workable's inbound SDR teams to optimize the capture and conversion of inbound demand
• Work closely with Workable's outbound SDR teams to build an outbound strategy geared towards producing net new demand from high value targets that fit within Workable's ICP
• Work closely with product, UX, and support to manage the user experience within Workable itself to improve conversion and maximize upgrade opportunities
• Work closely with product marketing on creating opportunities and pipeline for new features and products - both from existing customers and net new prospects
• Report on self-service acquisition and revenue metrics
• Report on inbound and outbound campaign/channel performance, focusing on pipeline creation and efficiency
• Develop understanding of efficiency metrics and optimize efforts to continuously drive down CAC and improve CLV/LTV
• Spearhead changes to internal operations to improve efficiency and collaboration within the marketing and SDR functions
• Influence the buildout of the martech stack to ensure Workable maximizes its demand generation efforts

Requirements

• 10+ years of marketing experience, preferably in a demand generation, growth marketing, or e-commerce role
• Strong analytical skills
• Excellent verbal, written, and communication skills
• 5+ years building, managing and leading teams
• Ability to thrive in fast-paced, deadline-driven environments
• Familiarity with a range of martech and analytics tools (e.g. Hubspot/Marketo, Google Adwords, Salesforce, Google Analytics, Outreach, Tableau, web personalization and A/B testing tools, in-app product analytics/adoption tools, ABM software, and more)
• Experience building and overseeing execution of campaigns
• Strong SEO skills - both from a content creation and a technical standpoint

Bonus points for:

• Experience in SaaS/tech

Our employees enjoy benefits that make them more productive and contribute directly to the development of their professional skills. We want to be able to attract the best of the best and make sure they keep getting better. On top of an exciting, vibrant and intellectually challenging workplace, we are offering:

• Retirement Plan
• Generous PTO
• Mobile Plan
• Health insurance plan
• Free meals, snacks and beverages
• Apple gear

Workable is most decidedly an equal opportunity employer. We want applicants of diverse background and hire without regard to race, color, gender, religion, national origin, ancestry, disability, age, sexual orientation, or any other characteristic protected by law.