Vice President of Marketing

Job Description

Our mission is to protect life. We’re out to make the world a safer place by solving big problems and taking on the public safety challenges of our time. From our company's inception building the TASER device to a full suite of hardware and software solutions, we are focused on providing police agencies with the state-of-the-art devices and services they need to successfully serve and protect us. In the next few years, we're going to eliminate the burden of paperwork in policing, so officers can increase the time they spend building relationships and serving in their communities. We’ll put video at the heart of the police record so our justice system can get to the truth faster. And we won't stop innovating until the bullet is rendered obsolete. It’s a big mission, but it’s one we’ll pursue relentlessly every single day. Your Impact Reporting directly to the President you will sit on Axon’s executive team and define and execute Axon’s marketing strategy to support Axon's growth. You will develop and guide our marketing team to share Axon’s mission and value with customers, potential recruits, investors, and with our broader community. You should have proven success building world-class marketing functions. You'll join an all star team that is looking to exit the decade having grown Axon from a $5B Mkt cap to $20B+ billion by building a rabid fanbase with our existing customers and leading strategic growth into new markets such as corrections, federal, ems, commercial/enterprise and international expansion as well as build Axon into a household name and an iconic brand. The office, benefits, compensation and holiday parties won't feel like a startup, but everything else will. The team is largely in place and the business is already profitable. The growth is solid, but we have a long way to go to achieve our vision. We are here to obsolete the bullet and protect life. We cannot achieve our vision with out a key strategic leader in this role. The better you do your job, the more lives you save. What You'll Accomplish · Define our strategic vision for marketing, including product marketing, demand generation, external PR, thought leadership, sales enablement, digital, social and field marketing. · Build an effective results-driven marketing program, spearheading initiatives that are data-informed, insight-driven and customer-focused. · Act as a strategic thought leader, shaping Axon as a world-class brand through thoughtful positioning, marketing tone, and creative direction. · Scope, execute and track campaigns to generate leads for sales, executing a playbook of B2B tactics to build awareness and drive response. · Work closely with leaders in Sales, Partnerships, and Product/Engineering to ensure our marketing strategy supports and accelerates growth. · Lead market expansion into new and adjacent markets What You'll Need · Proven marketing leadership (10+ years) across all domains of B2B tech marketing, with uniquely strong credentials in product marketing and demand generation. · Experience scaling enterprise SaaS marketing programs from the $100M to $500M stages and as marketing head. · Demonstrated success in owning and building a marketing strategy, plan and annual budgets/P&L. · Setting and achieving ambitious KPIs/OKRs for a marketing team. · High ability to understand and communicate ideas across internal and external stakeholders. · Ability to evaluate ROI of various strategies and channels, and to both strategize and execute effectively. About Axon Our vision is bigger than just cameras or weapons. We're working every day to make the bullet obsolete. To make this a reality, we live and breathe six core values that serve as guiding principles: BE OBSESSED We're obsessed with creating products that solve real problems and add value. If it doesn't benefit you, then we rethink what we're doing. AIM FAR We want to reinvent the world to be a safer, better place. We've failed spectacularly a few times, but that's what you get when you aim for the stars. WIN RIGHT We are fiercely competitive and have an unquenchable thirst to win, but we don’t think winning and doing the right thing are mutually exclusive. OWN IT We empower individuals to step up and take initiative. Be an owner and see things through to completion. JOIN FORCES Creating the future is a team sport. We're one global team committed to an audacious vision. EXPECT CANDOR Candor gets critical issues elevated and the truth on the table — it gets us to the right answer faster. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Apply for this job