Director of Marketing Infrastructure and Automation

Job Description

Expedia® Lodging Partners Services (LPS) is responsible for building and developing relationships with hotels around the world, to constantly align our product offering to our customers’ demand. With more than 240,000 hotels worldwide, Expedia Lodging Partner Services is driving innovation in the development and management of a highly complex and fast moving inventory.

The Global Partner Marketing (GPM) is a newly formed organization that brings together what were formerly disparate B2B channel marketing functions (email, web, social, and events) into a single entity supported by an in-house creative team.

We are building our marketing infrastructure from the ground up with Marketo as its backbone and looking for a Director of Marketing Infrastructure and Automation to manage a team that will modernize Expedia’s B2B marketing capabilities.

If you enjoy building from scratch, thrive on turning ambiguity into productivity, love testing and learning with data, and have aptitude for scaling marketing delivery across multiple countries in a complex environment, this role is ideal for you.

We’re in “start-up” mode, building out our team with ambitious goals to create a world class B2B marketing org that will drive our goals of...

• Acquisition – adding new hotel partners
• Engagement – deepening the relationship we have with existing hotel partners
• Satisfaction – keeping hotel partners happy
• Efficiency – reducing the sales cycle and taking on tasks to give time back to our sales force (Market Management)

What you'll do:

• Own the SaaS tools and vendor relationships that constitute Expedia’s budding marketing infrastructure inclusive of their integration with Marketo
• Be responsible for relationships with engineering teams overseeing Expedia’s data environment helping source, transform, and connect complex data to Marketo for use in triggering automated programs
• Email and registration form templates
• Automated customer journeys
• Programming of business rules and marketing triggers, plus complex personalization (use of tokens and snippets)
• Customer contact thresholds
• Data sourcing and integration
• Connecting LaunchPoint SaaS capabilities

What you bring:

• Bachelor’s degree or equivalent experience in marketing or sales related field, plus 8-10 years of B2B marketing experience, particularly in using marketing technologies to deliver marketing content across multiple channels
• Deep skill set with Marketo or other form of marketing automation solution (Pardot, HubSpot, Unica, etc.)
• Experience working with localization providers used for global translation and deployment of content
• Experience working in complex global organization with frequent interactions between global and field marketing organizations. Working with offshore service providers is a plus
• Ability to self-direct and motivate, working independently with little oversight, articulating strategy around the role of marketing infra/automation in powering Expedia goals as well as the future direction of infra investments

Why join us?

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them the tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground, so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.