Performance Marketing Specialist

Job Description

Overview

Tiffany and Co. is hiring a Performance Marketing Specialist for the North American digital business. Reporting into the North America Performance Marketing Manager, this role will support email initiatives and strategies and provide operational support for mid/lower funnel paid social/display with a focus on enhancing the customer journey. The specialist will manage the day to day operations, strategy, reporting, and optimization of digital marketing across North America, and will require cross functional partnership with multiple global and regional teams.

Responsibilities

• Provide support within Email Marketing, low/mid funnel Social/Display media operations, and feed optimizations/management.
• Work cross-functionally with Merchandising, Brand, and Global teams.
• Manage and update weekly project status to ensure all projects and deliverables are completed on time.
• Organize and maintain email marketing calendars.
• QA and approve all campaigns to ensure creative content, links, and copy are all correct.
• Analyze and report on campaign findings, identify trends and recommend a course of action.
• Develop testing roadmap to identify elements that drive optimal performance for best in class execution

Qualifications

• BA/BS degree or equivalent experience required
• Passion for digital marketing and the luxury vertical
• 1-2 years experience working in the marketing space
• Multi-tasker with strong organizational skills and attention to detail
• MS Excel (basic functions such as VLookup, pivot tables, etc.) & PPT
• Analytics experience, preferably with Adobe Analytics
• Familiar with Facebook platform- Ads Manager, Reporting, Catalog, etc
• Strong analytical skills
• Ability to turn analysis into action, execute to timelines and provide timely solutions
• Outstanding verbal and written communication skills