The team is seeking a dynamic, entrepreneurial individual to lead go-to-market strategies for customer acquisition of Kabbage Funding (Line of Credit). This is a highly visible, strategic, fast-paced and dynamic role that will enable the Senior Manager to advance professional development across a broad set of critical knowledge areas.
Responsibilities Include:
Lead the go-to-market strategy and execution for the Kabbage Funding product across direct mail and email
Explore and drive additional marketing opportunities across new channel opportunities
Develop a test & learn curriculum based on campaign performance and product roadmap feature releases
Monthly campaign strategy and end-to-end channel management including working with external agency partners to develop compelling creative and targeted messaging
Develop incentives and offers for testing
Align with multiple stakeholders across product, EDA, Risk and Kabbage teams to drive forward the marketing strategy
Manage the overall Funding marketing Pod, which includes 1-2 analysts
Minimum QualificationsCreative thinker with a strong customer focus who is comfortable with ambiguity and evolving strategies in Agile environment
Proven strategic marketer who can connect the dots between backend processes with front-end customer experience
Track record of driving innovation and change
Ability to build and leverage relationships across functions and band levels
Proven analytical and problem solving skills with the ability to multi-task
Detail oriented with strong focus on driving results
Excellent verbal and written communication skills
B2B marketing experience preferred, but not required
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.
About American Express
American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.
View WebsiteGet More Interviews for This and Many Other Jobs
Huntr helps you instantly craft tailored resumes and cover letters, fill out application forms with a single click, effortlessly keep your job hunt organized, and much more.
Sign Up for Free