Senior Product Manager, Ads

Job Description

As Roblox Senior Product Manager for Ads, you will take the lead in defining and building the ad system that will power the metaverse. Businesses and brands are relevant in the metaverse, as they are in the real world. However, historically, the role of businesses and brands across the internet has often been marginalized through the lens of disruptive and distracting ads. In this role, you will be responsible for redefining what ads in the metaverse become. You will build the system that enables businesses and brands to drive discovery of their experiences, assets, and events. You will define innovative user experiences that power discovery while enabling advertisers to reach their goals. Ad targeting, optimization, reporting, creatives, and every other major component of the performance ad system will be under your scope. This is a rare opportunity to have end to end ownership over a space that has yet to be clearly defined. If you are an entrepreneurial product leader, with bold ideas and a strong point of view on shaping the future and a bias towards action, you’ll be a great fit. You Are:

• Seasoned Senior Product Manager with a history working on ad systems and performance marketing platforms. You have a proven track record of aligning teams and prioritizing features/resources to deliver an excellent product
• Experienced, with 6+ years of product management experience, ideally with a Bachelor's degree in Computer Science, Engineering, or a similar technical field. Previous experience building/iterating on advertising systems is extremely desirable
• Entrepreneurial: Having worked in a fast paced environment, with competing resources and priorities, through the product life cycle from planning, development, through to launch. Opinionated and willing to make calls with limited information. Comfortable advocating for resources and operating in a dynamic, fluid organization
• Technical, comfortable with delving into the product, the platform and the implementation details. Able to engage with engineering beyond just product and user experience needs; willing to roll up sleeves and design scalable and extensible solutions
• Metrics driven, with proficiency in identifying, defining, tracking and acting upon metrics using A/B testing methods. Experience identifying KPIs and working with engineering and analytics on instrumentation and monitoring
• Communicator: Strong written and verbal communication skills. Ability to convey strategies, priorities, and tradeoffs at the 30K foot level. Then engage with engineering and design through extremely detailed technical specifications and/or wireframes
• A self starter: High degree of self direction and independent drive

You will:

• Design and build the Roblox advertising platform. You will own the product vision and create a plan to iteratively build capabilities
• Immerse yourself with our developer community to understand their needs for discovery and engagement. You will identify the most pressing and important problems for us to solve and relentlessly prioritize the capabilities that deliver value
• Push the team’s thinking in terms of ad delivery and optimization to ensure that the ad system is designed to deliver the most value to developers and advertisers
• Lead and facilitate brainstorming, then take these early ideas and iterate, experiment, and build. Defend your POV against skeptics, while being open to feedback and adapting your ideas to deliver the best output
• Partner with other product, design and engineering teams at Roblox, and drive strategic alignment. Enroll other teams into your product vision and align roadmaps to ensure cohesive product functionality and value proposition
• Use relentless customer understanding and empathy to discover and define the right problems and products we should be pursuing. Comfortable working with a highly technical developer audience
• Balance and prioritize new features with existing backlog initiatives and align them with the product vision