Product Marketing Manager (Remote)

Job Description

About Apollo.io : Founded in 2015, Apollo.io is a leading sales intelligence and engagement platform trusted by over 13,000 paying customers, from rapidly growing startups to the largest global enterprises. Our platform unifies a database of 200 million business contacts with advanced intelligence and engagement tools, to help over 500,000 sales, marketing, and recruiting professionals to connect with the right person at the right time with the right message, at speed and scale. In the last year, we've grown ARR 3x, quadrupled our active users, maintained profitability 18 out of the past 20 months, and recently closed a $110M Series C led by a Top 2 VC (not yet publicly announced) to fuel the next phase of our growth. Working at Apollo.io We are a remote-first inclusive organization focused on operational excellence. Our way of working ensures clear expectations and an environment to do your best work with ample reward. Your Role & Mission As an early and strategic member of the Marketing team, you will be responsible for building messaging and positioning strategy and supporting Apollo’s Go-To-Market strategy. You will establish and support product marketing processes. Internally you will partner closely with Product, Sales, and Marketing teams to build sales plays, and write content, and carry out market research. You will help build the marketing that brings features and our product as a whole to the world. The ideal candidate is a self-starter with excellent written and oral communication skills, is strategic and confident with user analysis, has a data-driven mindset, and has the ability to influence and drive initiatives across cross-functional teams. This role reports to the Director of Product Marketing. Competencies/Key Traits: - Excellent written skills in English - Business insight, Customer focus, and tech-savvy - Strategic mindset - Action-oriented, and resourceful - Plans and aligns, optimizes work processes - Self-motivated and trustworthy - Organized and detail-oriented - Demonstrates self-awareness, self-development - Communicates effectively, drives engagement, organizational savvy, drives vision and purpose Daily Adventures and Responsibilities: Market Research - Carries out interviews and competitive research - Analyze and deliver results and build summaries - Use customer evidence, market, and competitive intelligence, and product performance data to represent the voice of the customer - Understand the competitive space and create external tools and internal training that differentiate our products and solutions in the market Messaging and Positioning - Analyze qualitative and quantitative data - Write strategic and concise documents that reach our users and customers - Work with the Marketing team to build a comprehensive strategy that drives product sales and adoption in the market - Support content team and product marketers with content development - Work with Product Management to influence long-term product strategies and roadmaps Skills & Relevant Experience: - Bachelor’s degree - Minimum 3 years of industry experience in marketing, with at least 1 year in Product or Solution Marketing - Proven experience as a B2B marketer, preferably in the SaaS industry - Cross-functional project management, as you'll be working with marketing, success, sales, and product teams - Excellent written and verbal communication skills for creating solution marketing content and presenting both internally and externally - Demonstrated success in driving and completing multiple projects simultaneously and setting priorities, in a fast-paced, dynamic environment - Proven track record of delivering results through cross-functional teams What You'll Love About Apollo Besides the great compensation package and culture that thrives in openness and excellence, we invest tremendous effort into developing our remote employees' careers. The team embraces that we have a sole purpose: to help customers maximize their full revenue potential on the Apollo platform. This mindset opens us up to a lot of creative approaches to making customers successful at scale. You’ll be a significant part of a lean, remote team, empowered to really own your role as a proactive educator. We’re very collaborative at Apollo, so you’ll be able to lean on your teammates, even in adjacent departments, to help you achieve lofty goals. You’ll be supported and encouraged to experiment and take educated risks that lead to big wins. And, you’ll have a whole team remotely by your side to help you do it! Apply for this job