Director of Digital Marketing

Job Description

Who We Are

At Domino Data Lab, we have an ambitious vision for data science. Our platform helps data science teams accelerate research, increase collaboration, and rapidly deploy predictive models. Our customers are the most sophisticated analytical organizations in the world, including companies like Bristol Myers Squibb, Allstate, Ford, and Bayer. Backed by Sequoia Capital, Highland, NVIDIA, and Coatue Management, we are at the epicenter of the data science revolution, helping companies develop the next breakthrough in medicine, build better cars, or simply recommend the best song to play next.

What we are building

We’re looking for a Director of Digital Marketing to serve as the leader for Domino’s web presence and digital acquisition channels (primarily: PPC, SEO, and email). You have the capability to create and execute a marketing plan that works cross-functionally for your peers in product, field, and account-based marketing. You see the big picture and can handle the challenge of creating a strategy and empowering your team to implement it. You constantly analyze, optimize and refine the strategy you've created with your team.

You will be responsible for mentoring and ‘coaching up’ three amazing channel marketers (email, SEO, and paid) who are responsible for driving awareness and conversion of prospects. You will own the website as both a program and channel: Driving our SEO and web content strategies, measuring and improving the performance of our website, as well as driving the capabilities for our underlying web technologies, all towards the goal of increasing visitor traffic volume, improving website engagement, and conversion. You are an expert in understanding B2B digital customer journeys, and the content and information architecture necessary to support them.

What your impact will be

• Guide our web customer journey strategy: help identify which personas our website will serve, what content those personas need on the web to support their consideration and buying process, and how best to guide them through the website.
• Work with Product Marketing, Content Marketing, and Account-Based Marketing to create the website content needed to support the buyer’s journey.
• Drive SEO: Understand what our prospects are searching for, then work to align our content and conversion strategy to make this a defensible marketing motion
• Collaborate with our Head of BDR to optimize the stages of conversion throughout the funnel (lead - mql - meeting - opp)
• Build a quality A/B website testing program: Determine what tools we should use, and what our process should look like for experimentation and fast iteration.
• Make sure we’re spending budgets efficiently across paid digital channels while driving results that enables sales to hit revenue goals
• Measure & evaluate the impact of nurturing programs and monitor the overall health of the funnel and our database

What we look for in this role

• 8+ years in a similar role covering a similarly broad scope of digital marketing channels in a fast-growing and dynamic company, with a decent number of those years in an enterprise/sales lead environment
• Familiarity with our current CMS, Hubspot, and our CRM, Salesforce (or a strong passion for mastering both)
• In-depth knowledge of SEO, SEM, content syndication, email marketing, and paid social
• Self-motivated: Can take direction on high-level goals, and then dig in to look at the data, learn about our customers and their needs, then determine what we should do and how.
• Data-driven: you love funnels and pivot tables
• You can write compelling copy; you have at least one bone of creativity in your body
• Strong project management skills, with acute attention to detail with the ability to manage multiple short- and medium-term projects at once
• Proven ability to collaborate with an enterprise field team

What We Value

• We value a growth mindset and high-performing, creative individuals who dig into problems and see the opportunities for success.
• We believe in individuals who seek truth and speak the truth and can be their whole selves at work.
• We value those that believe improving is always possible. At Domino everything is a work in progress – we can do better at everything.
• We emphasize an environment of teaching and learning to equip employees with the tools needed to be successful in their function and the company.
• We strongly believe in the value of growing a diverse team and encourage people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply

What we offer

• Competitive compensation, commission, and equity package
• Medical/Dental/Vision benefits for both you and your dependents
• Company sponsored Retirement Plan
• Flexible time off and paid parental leave
• Open office with access to company leaders and tools for remote employees to stay connected
• Opportunity to work with passionate people in a mission-driven company defining a quickly growing field