Marketing Programs Manager (NYC)

Job Description

Kustomer is THE omnichannel SaaS platform reimagining customer service through standout experiences with the most modern technology CRM has to offer. We exist not to resolve tickets but to help customers have phenomenal experiences. Kustomer built its platform with intelligent automation, and a unified support experience that enables companies to deliver effortless, consistent and personalized service to each and every customer.

Our Krew is made up of passionate and collaborative people who really care about what they do and the people they help. We look for people who are passionate about enhancing the customer service experience for everyone involved, as it's the core of what we do. We're in the midst of explosive growth, and have no plans of slowing down. We welcome individuals who want to learn and be challenged every day.

Some fun facts about us, Kustomer is the core platform of some of the incredible customer service brands like Ring, Sweetgreen, Rent the Runway, Glossier, Away, Glovo, and UNTUCKit. We were founded in 2015 and are based out of NYC. The serial entrepreneurs who founded this business, Brad Birnbaum and Jeremy Suriel, led Kustomer to raise over $173.5M in venture funding, with some of the most amazing VCs behind us including: Tiger Global Management, Battery Ventures, Redpoint Ventures, Cisco Investments, Canaan Partners, Boldstart Ventures and Social Leverage.

It gets even more amazing - Kustomer is thrilled to announce we have signed a deal to be acquired by Meta. We are currently operating independently until closing. This is an incredible opportunity to join our fast-growing team and be a part of this once in a lifetime experience. Check out this article for more details on this amazing adventure!

About the Role

We are looking for a creative and detail oriented Marketing Programs Manager to join our growing Marketing team. This role will be responsible for creating, executing, and measuring strategic marketing campaigns to drive demand for our enterprise segment. You will work closely with key stakeholders across the marketing team in order to make our programs a success.

Responsibilities

• Collaborate with content, digital, design, events, product marketing, partner marketing, and operations in order to successfully launch and track marketing programs.
• Develop a deep understanding of the CX persona, as well as our key verticals, and design programs that attract and convert leads that ultimately turn into pipeline.
• Own program logistics and project manage each campaign from start to finish, tracking every step in Asana.
• Own the email marketing strategy for each campaign, from the content and design to the promotional schedule, in order to achieve campaign goals.
• Research third party vendors and syndication partners that would amplify our programs.
• Present to and train the Sales and BDR teams on our marketing programs so they can successfully follow up with leads from our campaigns.
• Work closely with the operations team to optimize and consistently track campaign success.

Requirements

• 4+ years of experience in demand generation, marketing programs, or integrated marketing
• Track record of planning, executing, and measuring multiple projects
• Positive attitude
• Proactive
• Excellent project management skills
• Efficient communicator
• Creative thinker
• Strong writing skills
• Industry knowledge a plus, SaaS experience preferred
• ABM experience a plus
• Experience with Marketo and Salesforce strongly preferred

Benefits

Kustomer offers an array of benefits including competitive salaries, stock options, 100% healthcare coverage, commuter benefits, and a flexible vacation policy.

Diversity & Inclusion at Kustomer

Kustomer is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.

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