Marketing Operations Manager (NYC)

Job Description

Kustomer is THE omnichannel SaaS platform reimagining customer service through standout experiences with the most modern technology CRM has to offer. We exist not to resolve tickets but to help customers have phenomenal experiences. Kustomer built its platform with intelligent automation, and a unified support experience that enables companies to deliver effortless, consistent and personalized service to each and every customer.

Our Krew is made up of passionate and collaborative people who really care about what they do and the people they help. We look for people who are passionate about enhancing the customer service experience for everyone involved, as it's the core of what we do. We're in the midst of explosive growth, and have no plans of slowing down. We welcome individuals who want to learn and be challenged every day.

Some fun facts about us, Kustomer is the core platform of some of the incredible customer service brands like Ring, Sweetgreen, Rent the Runway, Glossier, Away, Glovo, and UNTUCKit. We were founded in 2015 and are based out of NYC. The serial entrepreneurs who founded this business, Brad Birnbaum and Jeremy Suriel, led Kustomer to raise over $173.5M in venture funding, with some of the most amazing VCs behind us including: Tiger Global Management, Battery Ventures, Redpoint Ventures, Cisco Investments, Canaan Partners, Boldstart Ventures and Social Leverage.

It gets even more amazing - Kustomer is thrilled to announce we have signed a deal to be acquired by Meta. We are currently operating independently until closing. This is an incredible opportunity to join our fast-growing team and be a part of this once in a lifetime experience. Check out this article for more details on this amazing adventure!

About the Role

Kustomer’s Marketing Operations Manager is responsible for the automation, monitoring, measurement, and analysis of our inbound and outbound growth marketing initiatives. You will work to create automated enterprise and SMB marketing campaigns and workflows to attract, qualify, engage and convert customers. You will monitor and improve our growth marketing stack to keep our data centralized and clean, our campaigns operating optimally, reporting accurate and leads processed using tools such as Marketo, Bizible, Lane Four, Zapier, and other top marketing and sales tools.

Responsibilities

• Set up Marketo programs, emails, forms, reports and workflows to support Marketing team campaigns and business goals
• Map the buyer journey, build and monitor Marketo engagement programs
• Own email marketing process’ and execution
• Work closely with the design and content teams to build effective emails and analyze those emails for optimization
• Perform regular analysis of campaign performance and metrics to report on campaign performance
• Manage list imports and assignment
• Create and monitor reporting dashboards for marketing team

Requirements

• 2+ years professional experience in digital marketing operations
• Marketo-certified, with SFDC experience
• Experience maintaining core Marketo assets such as programs, engagement programs, email and landing page templates
• Data-driven, comfortable with data analysis and visualization
• Fast learner, able to adapt quickly
• Previous startup experience
• High attention to detail

Bonus points

• Track record of optimizing workflows and processes using Asana, Slack, Google Docs and integration of these tools
• Experience in using varied data analysis methods and/or statistical models a plus
• Experience with attribution reporting and Bizible
• Basic HTML and/or CSS knowledge

Benefits

Kustomer offers an array of benefits including competitive salaries, stock options, 100% healthcare coverage, commuter benefits, and a flexible vacation policy.

Diversity & Inclusion at Kustomer

Kustomer is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.

Learn More About Kustomer: