Senior Digital Marketing Manager - Insurance

Job Description

Who is Credible?

We believe life’s changes create financial needs for people and that the traditional financial system often puts up unnecessary obstacles. People celebrate major milestones like going to college, getting married, and buying a home. And most of the time, these milestones come with financial implications.

At Credible, we have built a company with the mission of bringing transparency, choice, simple processes, and savings to accessing credit for life’s important moments. What you see is what you get. We are committed to being upfront, honest, and clear about your options. There are no mysteries, no hidden fees, and no secret clauses.

Credible is a fast-growing Fintech company that is disrupting the lending market and helping people save money and get out of debt faster.

About the Role:

Credible is looking for a Digital Marketing Manager to help us launch and optimize campaigns on a variety of digital channels including Paid Search, Display, and Paid Social. You will work alongside our existing team of Performance Marketers to manage digital ad spend for our Homeowners Insurance product.

We are looking for someone who has worked with all the major digital advertising platforms (Google, Bing, QuinStreet, Media Alpha, Quote Wizard, etc). The ideal candidate will be both data driven and also creative. We want someone who is equally comfortable writing ad copy and performing data analysis.

The role is full time and compensation will be based on experience.

Responsibilities:

• Build campaigns from scratch including audience targeting, budgeting, and creative deployment
• Optimize campaigns to meet specific company KPIs like Gross Margin, Revenue, and Cost per Acquisition
• Regularly analyze performance using sound statistical methodologies
• Working with Branding and Design team members, assist in the development of new creative from ideation to writing ad copy
• Generate reports and share results with the immediate team plus external stakeholders

Education and Experience:

• Bachelor's Degree
• At least 5 years experience working with ad platforms like Google, Media Alpha, QuinStreet, or Facebook
• Strong analytical abilities, including experience with Excel and other analytics tools
• Experience using data reporting tools like Looker or Tableau
• Experience with writing ad copy
• Experience marketing lead generation type services and managing to KPIs such as cost per closed loan, revenue, and profit margin
• Strong attention to detail
• Good communication skills
• Team player with no ego and no attitude. We work collaboratively and care just as much about how you fit with our team as how good you are at your job

Credible is open to hiring candidates in the following locations: Arizona, California, Florida, Hawaii, Illinois, Indiana, Kansas, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, Utah, Virginia, Washington, Wisconsin

Why work at Credible?
We are a fast moving group of people who really care about impacting the lives of our customers. We empower our employees to make decisions, take risks, drive our business, and make changes when we don’t get it right. These are our values:

• Exceed Customer Expectations: We provide an exceptional experience to each and every customer that compels them to share it with others.
• Take Ownership: We are trusted to make decisions that are in the best interests of our customers and our business. We think and act like owners. We care – and that makes all the difference.
• Be Curious: We are curious, ask questions, seek to understand, and try new things.
• Do the Right Thing: We earn trust by being transparent, respectful, and honest with each person with whom we interact.
• Get Results: Results fuel our excitement and we know how our personal accomplishments tie to the success of the company.
• Be Bold: We are courageous and take risks that scare us. Our enthusiasm for experimenting is how we will find the next breakthrough.

Our benefits:
We offer competitive compensation, generous benefits, free food, and a flexible vacation policy. But mainly, you want to work at Credible because you believe in our mission and want to have a major role in delivering on it! We look forward to getting to know you. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.