Marketing Associate, SEM

Job Description

Your Impact on our Mission

Zocdoc’s most important asset is our people. As a Marketing Associate/Analyst, SEM, you’ll play a meaningful role in growing our user base through paid search. You will be responsible for driving performance and executions within the SEM channel. You will work closely and collaboratively with members of the marketing, creative, and analytics teams to launch, optimize and analyze campaigns.

You’ll enjoy this role if you are...

• Motivated by a deep-rooted desire to succeed and drive results
• Autonomous, urgent, and creative. You genuinely love solving difficult problems
• Adept at using analysis to generate, evaluate, and act on strategic options and opportunities
• A creative problem solver who never gets discouraged by setbacks
• The kind of person who is completely self-motivated but not afraid to ask for help
• Organized, efficient and detail-oriented
• Serious about your work, but not about yourself.

Your day to day is...

• Support planning, execution, and optimizations of SEM channel
• Execute tests, own query mining tasks, write ad copy and monitor ad copy performance
• Assist in the planning and creation of new SEM campaigns as well as expanding upon what already exists in the account
• Monitor spend and performance of active campaigns to ensure we remain within ROAS thresholds
• Assist with day to day optimizations across the account to maximize channel impact and meet Booking goals
• Work with team members on new SEM test initiatives as well as implementing the test framework into the account
• Own channel level reporting and analysis
• Monitor and maintain weekly reporting of key performance metrics to track efficacy of campaigns and tests
• Conduct ongoing analyses to help shape new strategies and tactics
• Assist in channel forecasting and performance projections
• Pull ad hoc reports
• Collaborates with internal stakeholders and external vendors
• Develop working relationship with internal stakeholders including but not limited to analytics and product
• Establish relationship with external vendors
• Effectively communicate channel analyses and results to relevant stakeholders

You’ll be successful in this role if you have...

• An unrelenting desire to build a more equitable, inclusive and diverse workplace. You view this role as an opportunity to create positive change
• Meaningful (1-2 years) experience in paid search marketing or marketing analytics
• A desire to learn marketing strategy
• Passion for data and telling stories through analysis
• A fundamental understanding of analytics tools and languages eg.
• The mentality of an entrepreneur/owner and a strong bias to action
• Superb communication skills! You believe in keeping all of your stakeholders in the loop and know that multiple mediums of communication are the key to success
• Humility. You believe in treating all people with dignity and respect, regardless of title or tenure