Senior Marketing Copywriter

Job Description

About FareHarbor

At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.

With over 18,000 clients across 90+ countries—we’re the largest in our industry and shaping the future of travel, together.

Our team is an ‘Ohana of 650+ people around the world. We’re passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

FareHarbor Core Values:

• Think Client First
• We Are One ‘Ohana
• Be Curious and Learn
• Own It.
• Act With Integrity
• Embrace the Challenge

Why FareHarbor?

Founding FareHarbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 18,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we’ve known that our real success lies in our people—the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to work—to believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come.

About the Role

FareHarbor is seeking a talented and experienced Senior Marketing Copywriter to work alongside our Client Engagement and Marketing team. You will be the brand voice owner and ambassador, responsible for ideating, creating, and editing marketing and educational content designed to keep FareHarbor clients up to date on the latest tools, features and resources from FareHarbor.

Beyond professional writing skills, you should be a natural collaborator and conceptual thinker, focused on creative problem-solving and the rewards of delivering a thoughtful finished product. A collaborative, flexible person who is comfortable in a leadership and mentor role who thrives working in a fast-paced environment will be most successful in this role.

Types of content you will work on include:

• Blogs for Fareharbor.com that both demonstrate thought-leadership and strengthen the relationship between operators and FareHarbor.
• Email marketing content including nurture campaigns, newsletters and more.
• Educational articles for FareHarbor Compass, our hub of business-boosting resources.
• Website copy, including landing pages.
• Community-focused content designed to share client stories.
• Webinar and presentation content.
• Social media copy.
• Other ad hoc copy and brand voice assignments as needed including but not limited to research reports and internal communications.

What you’ll do here:

• Own and optimize FareHarbor’s brand voice, including establishing consistent and repeatable content creation and publication processes that drive productivity and quality.
• Help define content marketing strategy and maximize content utility across channels.
• Shepherd creative content ideas throughout the full content development lifecycle.
• Copy edit and provide quality control for all written content to ensure materials meet key communication objectives, support digital marketing best practices, and adhere to FareHarbor’s brand guidelines.
• Support the Company and team objectives by intimately understanding FareHarbor clients’ lifecycle, opportunities, and needs.
• By relying on your own professional experience and by staying up to date on copy and digital trends, you will mentor other Marketing Copywriters to ensure consistency and high quality across marketing materials.

Requirements - Skills

• BA/BS in Marketing, Creative Writing, Journalism, or related field.
• 4-6 years of relevant work experience in B2B/SaaS content marketing/copywriting with increasing responsibility, ideally in an Agency or Brand Marketing team.
• Proven ability to ideate, write and edit both long and short form copy that aligns with the FareHarbor brand voice, with marketing outcomes and goals at the forefront.
• Experience providing feedback to other copywriters and developing a copywriting cohort.
• **REQUIRED: Online portfolio of professionally produced work that demonstrates your writing abilities. Digital professional writing samples acceptable.**

You are:

• Able to balance creative thinking, time management, and analytical skills. You understand the importance of deadlines and hold yourself and other contributors accountable for meeting them.
• Detail oriented, passionate about writing, and committed to delivering exceptional marketing deliverables.
• An energetic team-player. You are always willing and ready to jump in and help wherever you can.

Bonus Points

• Graphic design experience
• Project management experience
• Video or interactive digital marketing experience
• Experience in writing for the travel, tours, and activities industry.

Benefits

• Medical, dental + vision coverage
• 23 days of PTO + paid holidays
• 401k + employer matching
• Paid parental leave
• Opportunity to share your ideas and make a difference in a growing company
• Fast-paced, high-energy, and engaging work environment

Salary Range: $55,440-$69,300, plus 10% bonus potential

FareHarbor is committed to creating a diverse environment, and we are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status. We welcome talent that can offer us new insights and perspectives on challenges that we face, and we take measures to eliminate unconscious bias throughout the interview and hiring process. In tandem, we work to cultivate an inclusive culture in which all of our employees can be their authentic selves.