Lifecycle Marketing Manager

Job Description

Who We Are

ThirdLove disrupted the lingerie industry by empowering women to find their perfect fit online with our innovative Fitting Room® quiz and is one of the original brands to operate 100% direct-to-consumer. All design and R&D is done in-house, and our extensive and complex supply chain is fully managed by our team. Inclusivity is at the core of who we are and how we serve our customers and build our teams.

Traditionally, women were given a choice between two options when it came to their bras and underwear: Be sexy, or be comfortable. Our Cofounders: Dave Spector, Heidi Zak, and Ra’el Cohen, thought that was outdated too — so, in 2013, they created ThirdLove — a third, better option, which doesn’t force us to choose between being sexy or comfortable.

What Our Team Embodies

Our culture is collaborative, fast-paced, and data-driven, and we were most recently recognized with the Great Place to Work certification. This recognition is given to a very small percentage of companies who apply for it and determined by employees’ real-time reports of their company culture. Earning this designation demonstrates to us that our team at ThirdLove is inspired by our mission, engaged in their everyday work, and enjoy partnering with our teammates and customers. If you want to impact millions of people, find your fit, and propel your career forward, we’d love to hear from you.

What We Are Looking For

• Own lifecycle marketing strategy and regular reporting to senior leadership on progress against engagement and retention goals
• Develop & execute experimentation plans and testing framework that evolve our automation flows, segmentation, and messaging
• Leverage customer behavior data and customer interaction touch points to develop personalized lifecycle programs and enhance customer brand affinity and engagement
• Develop measurement plans and strategies for different lifecycle programs (i.e. email, SMS, direct mail)
• Maintain positive and collaborative relationships with cross functional teams (i.e. creative, Data & Analytics team, front end developers)
• Partner with Data & Analytics on data modeling to drive and optimize segmentation/personalization and develop contact/targeting strategies
• Develop and implement complex customer segmentation strategies
• Drive and optimize KPIs including CTR, CVR, repeat rate, retention rate, and LTV.
• Interpret data, analyze results, and develop reports and/or dashboards for stakeholders

What You Will Own And How You Will Make A Difference

Be Stronger Together (People Leadership)

• Demonstrated people-management, teamwork and collaboration skills
• A great communicator and truly are a team player

Defy Conventions (Strategic Thinking)

• Strategic thinking, prioritization skills and troubleshooting are in your DNA
• Very curious, always questioning the status quo and looking for ways to improve and optimize
• Ability to investigate and troubleshoot and find creative solutions to get projects launched.
• Able to think both strategically as well as be able to change direction quickly
• You enjoy coming up with new ideas and can easily explain your rationale in a business sense (experience in making business cases)

Everyday is a new day (Data Insights & Improvements)

• Demonstrated ability to lead with an analytical mindset; can synthesize data into actionable insights & communicate recommendations to leadership
• Know your craft and are able to back it up with data, expertise and ability to hold yourself and agency partners accountable
• Solid understanding of testing approaches including A/B tests as well as incrementality tests
• Have the ability to pivot with different priorities as required by the business.

Put Customer First (Customer Lifecycle Expertise )

• Experience building & managing lifecycle programs
• Put our customers first in how we message, segment and provide content

Make It Happen (Performance/Execution)

• Persistent and have bias-to-action with a track record of performance
• A natural hustler with a contagious “can-do” attitude

Who You Are

• 6+ years of experience in lifecycle marketing
• 2+ years of proven experience managing direct reports
• Strategic thinker who can drive adoption and growth goals, and improve performance metrics (conversion, engagement, retention, upsell, and reactivation)
• Bias towards action, scrappy, and with the execution skills to make it all count
• Experience with working in an enterprise level ESP
• Experience executing comprehensive list segmentation, lifecycle drip automations and triggered events within an ESP
• Stellar project and time management skills with the ability to manage multiple projects in a fast paced atmosphere
• Excellent Excel and data analysis skills
• Sharp attention to detail
• Highly curious, motivated, proactive, and adaptable to a fluid environment
• Strong written and verbal communication skills and the ability to work effectively with cross-functional teams
• Bachelor’s degree in Marketing, Business, Business Analytics, or related field

ThirdLove Offers You

• Competitive salary + equity
• Medical/Dental/Vision insurance
• Paid parental leave
• Flex time off
• Discounted and free products
• Gym discounts
• Pet Plan insurance

Diversity

ThirdLove is an equal opportunity employer and values diversity at the company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status.

ThirdLove is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit E-Verify .