Senior Director of Demand Generation

Job Description

Moogsoft is the creator of Moogsoft AIOps - a next generation approach to IT Operations and Analytics driven by real-time machine learning. Moogsoft AIOps helps Enterprises & Service Providers deliver consistently excellent customer experiences, regardless of the underlying complexity or dynamic nature of the supporting infrastructure. Companies like Yahoo! and GoDaddy are leveraging Moogsoft today to reduce operational noise and correlate events across all their applications, network, infrastructure, and social media to gain actionable service insights and detect and resolve incidents faster than ever before. If you like getting a little creative, get excited by experimentation, and working with a dynamic, remote team - let’s chat! As the Senior Director of Demand Generation, you will be the key owner in building opportunity and pipeline growth for Moogsoft today on the Growth and Marketing team. You will be responsible for driving demand generation strategy alongside your team and external key partners in Sales, Product, and Engineering. You will own our paid media budget and be a thought leader in how we get the next million engineers to know, love, and rep the Moogsoft brand and product.

Key Responsibilities

• Own the pipeline and demand generation goals and work cross functionally to create efficient coverage that meets Moogsofts' current and future goals
• Monitor, measure, and analyze the performance of the marketing mix and run lots of experiments to test and optimize across personas, programs, and campaigns.
• Own our paid marketing strategy, budget, and execution continually testing to optimize for conversion rates and ROI
• Build and drive the demand generation strategy, providing insights on performance and highlighting areas of opportunity
• Produce valuable and engaging content for our email, website, blog and sales collaterals that will attract and convert our target personas
• Execute functional business plans and contribute to the development of Marketing strategy across key platforms
• Track and report marketing and revenue progress to team and support leadership team in defining organizational goals and strategic plans
• Establish a culture of testing and optimization while driving to a long-term strategy

About You

• Data and results-driven mindset with the ability to understand and measure business impact while driving multiple projects concurrently
• Willing to think outside the box and experiment with creative ideas to attract and engage our audience
• Good working knowledge and willingness to get hands-on with the tools like, Salesforce, Marketo, LeanData, Drift, Looker, GA, advertising platforms, data providers, intent platforms, content marketing tools, and good old spreadsheets.
• Fantastic can-do attitude, with a willingness to dive in and do the work yourself when needed
• Understanding of the buyer’s journey and marketing funnel stages
• Ability to forecast the marketing funnel to ensure campaigns are measured and optimized across the buying cycle and align with sales targets
• A knack for presenting results in consumable formats, including dashboards, reports, and data visualizations
• A clear thinker and communicator with excellent written and oral communication skills, and a proven problem solver, able to discern the crux of an issue and use good judgment in recommending practical solutions
• First-rate project management, teamwork, interpersonal, and relationship management skills; comfort interacting at all levels of the organization
• We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you!

Added Bonus:

• Experience marketing to engineers and/or in the DevOps, CI:CD, Incident Response space
• 7+ years of hands-on B2B demand generation experience in the SaaS industry
• 7+ years of B2B digital/inbound marketing/demand gen, including: search engine optimization/search engine marketing (SEO/SEM), email marketing, lead nurturing, content distribution, trade shows etc.

Moogsoft is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination and harassment against employees, applicants for employment, individuals providing services in the workplace pursuant to a contract, unpaid interns and volunteers based on their actual or perceived: race, religious creed, color, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status (including registered domestic partnership status), sex and gender identity and gender expression (including transgender individuals who are transitioning, have transitioned, or perceived to be transitioning to the gender with which they identify), age (40 and over), sexual orientation, Civil Air Patrol status, military and veteran status and any other consideration protected by federal, state or local law (collectively referred to as "protected characteristics"). Apply for this job