Manager, PR & Partnerships

Job Description

Let’s get to know each other

At Care/of, we take the guesswork out of feeling better by helping people build custom vitamin routines based on their unique needs. Whether it’s our personalized daily vitamin packs and powders through our direct-to-consumer business, or our multivitamins and blends with our retail partner Target, our products are backed by science and include a combination of highly-researched nutrients and traditionally used herbs. By providing honest guidance and better ingredients, we aim to help people feel empowered to make the right choices for their health.

Since our launch in 2016, we have raised capital from top investors including Goldman Sachs Investment Partners, Goodwater Capital, Tusk Ventures, RRE Capital, Juxtapose, and Bayer. In late 2020, Bayer secured additional investment in Care/of giving it majority ownership. By joining forces with Bayer, we are able to expand our ability to connect directly with new and existing customers and elevate our unwavering commitment to science-backed guidance, quality ingredients, and sustainable practices.

We’re excited to meet you!

What you’ll do:

As the Manager, PR & Partnerships on the Brand Team, you have a crucial role as we strive to make Care/of top of mind for consumers and lead conversations in the health and wellness space. You will be responsible for driving our top-of-funnel brand awareness through thoughtful storytelling, securing press coverage (both traditional and new media such as social takeovers, podcast bookings, and events), and driving forward brand activations and organic partnerships that get people excited about our brand. You’ll partner closely with the Brand and Growth marketing teams, as well as build and maintain close relationships with company leadership.

• Press
• Come with a test-and-learn mindset, experimenting with non-traditional media channels including events, social takeovers, podcast bookings, and more
• Manage all press for Care/of, including outbound pitching and inbound requests
• Collaborate with Senior Copywriter to craft press releases, press kits, media materials, op-eds, and more
• Build and maintain relationships with key media partners
• Manage awards for Care/of, submitting the brand and leadership for relevant opportunities
• Develop framework to measure success of press and partnerships efforts
• Thought leadership
• Own speaking opportunities for Care/of and brand leadership, including booking, prep, and support such as providing or secure ongoing media training for company leadership
• Sharpen Care/of’s thought leadership function, driving conversations from key brand representatives
• Awareness & Buzz
• Dream up and manage organic partnerships that expand our presence and relevance, offer our customers value, create spaces of inclusion and diversity, and delight our followers, working with brand team to execute
• Ideate thoughtful brand moments, including activations and experiential marketing, that can secure press coverage, working with brand team to execute
• Contribute to brand campaign work and brand projects to offer angles that will be exciting to media partners

Where you'll be:

We are encouraging employees (whose job responsibilities allow) to work remotely with the option of returning to the office. We are committed to prioritizing workspace flexibility by building systems to create an inclusive and productive environment in which employees feel most comfortable working (role permitting).

This role will require you to be based in the NYC metropolitan area. You will be expected to come into our New York City office at least once a month, and you are welcome to go in as often as you would like.

Who you are:

A thoughtful, experienced communications professional with a pulse on the latest trends and conversations, a strong existing portfolio of contacts and relationships, and a love for working cross-functionally and closely with other teams and individuals.

• 4+ years experience in PR and/or partnerships
• An exceptional communicator with experiencing pitching and securing press coverage and/or major partnerships
• A true love of brand storytelling and an ability to see past traditional product launch press releases
• An entrepreneurial, experimental mindset with the courage to try innovative, new approaches to drive buzz
• Deeply familiar with best practices on PR and always learning about new outlets and media partners
• Highly organized with proven ability to juggle tasks

Even if you don’t meet all the requirements, we still encourage you to apply! If you’re submitting a cover letter, please note what makes you perfect for this role with the qualifications you have.

Extra carrots 🥕(preferred, but not required):

• Strong relationships with reporters and editors in the health and wellness space
• Experience with crisis communications work
• Experience strategizing corporate social responsibility and social good moments
• Experience managing an agency

Why Care/of:

• Competitive salary + compensation package
• Competitive insurance packages with free medical, dental, vision plans.
• Unlimited vacation time because you deserve it.
• Free vitamins and powders
• Wellness perks with free access to online meditation services + fitness reimbursements (at-home workouts count!)
• Virtual team-building events because we value staying connected and building community.
• Socially and culturally relevant experiences geared towards personal + professional learning & development.
• Working with an amazing, fun-loving, spirited group of people.

Our Core Values:

Be Humble: Engage in debate with an open mind. Embrace feedback and being wrong when presented with data that shows there is a better option.

Be Honest: Deliver the truth with humor and love; Recognize and stand up against discrimination on any basis, including race, sex, gender, sexual orientation, religious background, age, or mental and physical abilities - in our work and beyond.

Be Thoughtful: Attack hard problems with thoughtful tenacity. Don’t shy away from complex problems with complex solutions.

Be Different: Kill your darlings. Don’t be afraid to rewrite something once effective, loved, or widely accepted in the past. Evolution is wonderful. Push against banality and the status quo.

Our commitment to you:

At Care/of, we’re committed to building the best team we can. We hire for potential and support every team member through each step of their career development. Building a diverse, equitable, and inclusive space for our team to think differently and push the status quo is incredibly important to us; and we strive to use these guiding principles as the foundation for how we interact with each other, how we build our business, and how we hold ourselves accountable to our core values.

Care/of does not discriminate and will not make any hiring decisions based on your race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class. If you have a disability and require accommodation during our interview process, please let us know how we can help make the interview process fair to your needs.

IMPORTANT NOTE FOR POTENTIAL CANDIDATES:

On September 9, 2021, President Biden announced a six point COVID-19 action plan. As follow up to the initial announcement, we have decided our policy is to require all Care/of employees to be fully vaccinated by December 8, 2021. This requirement applies to all current and future Care/of employees. Care/of is an Equal Opportunity Employer and it is our policy to provide reasonable accommodations to any qualified individual who because of a medical condition or sincerely held religious belief or practice receives an exemption from the vaccination requirement, provided that such accommodation would not result in an undue hardship for the company.

Privacy Policy:

We know your privacy is important to you. If you'd like to read more on how we protect your information, you can learn more here .