Marketing Operations Manager

Job Description

Who we are:

Dataminr puts real-time AI and public data to work for our clients, generating relevant and actionable alerts for global corporations, public sector agencies, newsrooms, and NGOs. Our leading AI platform detects the earliest signals of high-impact events and emerging risks from vast amounts of publicly available information. Our real-time alerts enable tens of thousands of users at hundreds of public and private sector organizations to learn first of breaking events around the world, develop effective risk mitigation strategies, and respond with confidence as crises unfold.

Dataminr is making its mark for growth and innovation, recently earning recognition on the Deloitte Technology Fast 500, Forbes AI 50 and Forbes Cloud 100 lists. We also earned accolades for ‘Most Innovative Use of AI’ from the 2020 AI & Machine Learning Awards.

Join our team and help the world manage risk in real time. You’ll work with 800+ talented people across eight offices, united by our passion to collaborate, make a difference, and have fun while doing it!

Who you are :

You're a B2B digital marketer with a passion for marketing operations, marketing automation and email marketing. You have expertise in building marketing automation programs, collaborating with senior leaders across sales and marketing, internal program stakeholders and agency/third party partners. You will help the team make data-driven decisions as you optimise activities around supporting business growth in measurable ways.

You're highly organised and hard working. You thrive in a fast-paced, digital-native environment. You have excellent communications skills and at least two years of B2B marketing experience.

Responsibilities:

Marketing Automation & Email Marketing

• Understand and improve marketing automation strategy and process
• Centralise, build and maintain automated marketing campaigns with a performance focus
• Manage and QA email deployment and contact strategies across multiple audiences and segments, often simultaneously and with direct project management
• Build emails, website landing pages, forms, lead lists and reports within Hubspot
• Create standardised templates and assets for ease of campaign management
• Strike balance between supporting always-on programs and executing on opportunistic activities
• Have a test & learn approach
• Adhere to CAN-SPAM, CASL, and GDPR compliance leveraging best-in-class hygiene and suppression strategy

Data Stewardship

• Optimise database segmentation, cleansing and data normalisation
• Work with marketing and sales colleagues, support sales alignment with reporting and best practice recommendations
• Perform regular database maintenance

Lead Management

• Support ongoing evolution and improvements to lead management process with Hubspot, Salesforce and other tools we may integrate
• Assist segment marketers in making data-driven decisions leveraging reporting and analytics

Technology Stack Management

• Advise on and help manage the acquisition, implementation and management of best-in-class tools for the marketing tech stack
• Ability to train marketing team users and assist in the development and creation of training materials across the marketing tech stack
• Manage marketing tech stack integrations and workflows, e.g., Hubspot with Salesforce

Desired Skills and Experience:

• Bachelor's degree in related field
• 4+ years experience in marketing operations/automation, preferably with Hubspot (certification a plus)
• Experience developing, executing, and measuring lead generation programs for B2B audiences
• Experience developing, executing, and measuring nurture campaigns for B2B audiences
• Experience using Salesforce, building reports and campaigns
• Experience in email coding and design
• Detail oriented and deadline-driven
• Ability to maintain consistent pace of marketing activity
• Agile and flexible
• Able to prioritise competing projects, and delegate work
• Not afraid to ask questions

Why you should work here:

• We recognise and reward hard work with:
• competitive compensation package including equity
• company paid benefits for employees and their dependents such as Health and Dental insurance, Vision Care and Income Protection and Life Insurance
• pension with company match
• We want you to be your best, authentic self by supporting you with:
• a diverse, driven, and passionate team of coworkers who want you to succeed
• individual learning and development fund and professional training
• generous leave, including two additional volunteer days
• remote working friendly perks such as expanded telehealth options for mental and physical wellbeing, meditation and health and fitness app reimbursements
• discounted Gym Membership

...and this is just to name a few!

Dataminr is an equal opportunity and affirmative action employer. Individuals seeking employment at Dataminr are considered without regards to race, sex, colour, creed, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status or veteran status.

Dataminr will collect and process your personal data. All personal data will be processed in accordance with Dataminr's data privacy notice available here: https://www.dataminr.com/privacy-policy and applicable data protection laws. By providing your details and applying via our careers website, you acknowledge that you have read our data privacy notice. If you have any queries, please contact the People Team at [email protected] or our Legal department at [email protected] .