Principal Product Marketing Manager, Enablement - US

Job Description

Hi! Before diving into the job details, let's give you some context on who we are and what to expect when joining the team.

Typeform has seen significant change since it was founded 10 years ago. We’re expanding from a small Barcelona-based business to a truly international and remote company. We can hire in Spain, the United States, the United Kingdom, Colombia, France, Germany, Ireland, the Netherlands, Poland and Portugal. The location is to be subjected to change, depending on the role.

Our vision is a world of more personal business relationships. We believe we can create that world by living our mission: To bring people closer with better conversations .

To do so, we look for people who are curious, ready to own their objectives, and passionate about taking organizations to their next chapter. But we are aware it’s not for everyone, our environment is perfect for those willing to become a change agent and roll up their sleeves to build our rocket ship.

About the Team

We are a growing marketing team that is dedicated to providing value to our customers of all sizes, at every stage of the buying process.

Typeform has achieved viral adoption and accelerated growth over the past 5 years through strategic product led growth initiatives. We have grown our customer base to more than 3 million by providing digital solutions that solve real-world problems: our no-code toolbox & communication platform delivers versatile solutions to our customers.

To reach our next stage of growth, we need to accelerate our enterprise sales motion, adding net new enterprise customers and encouraging expansion from self-serve plans into enterprise plans.

About the role

As a Principal Product Marketing Manager, you will collaborate with our Revenue Enablement team to ensure that our customer facing teams are set up to effectively grow and retain our enterprise customer base. You will co-own the strategy and roadmap for enablement materials. You will be responsible for taking our messaging, product launches, customer and competitive insights, and pricing and packaging and crafting both internal and external content that will be used throughout the lifecycle of our customers.

This is a highly collaborative role requiring close partnership with revenue enablement, sales, customer success, support, product management, and the rest of the product marketing team.

Things you will do

• Continuously educate our field on our target segments and personas so that they know who to sell to and how to sell to them
• Adapt our brand and product messaging for the enterprise audience
• As part of the GTM for product launches, be a key contributor on the messaging for enterprise customers and drive creating all necessary material for the field
• Build and maintain our library of pitch decks, competitor battlecards, product demos, and one-pagers
• Partner with our revenue team to build packages and pricing and enable the field team on them
• Work with product on our strategy and execution of beta launches ensuring their success and securing content such as customer stories that can be used in marketing
• Ensure a feedback loop between the field and product, bringing customer insights to the product team influencing the product roadmap
• Work with content to create gated assets such as whitepapers, as needed
• Be the face to the field teams representing product marketing

What you already bring to the table

• Minimum 5+ years experience in product marketing or field enablement roles
• Experience working at a high-growth, SaaS/PaaS, or technology business
• A passion for crafting clear and compelling value propositions that have proven success
• A dynamic storyteller that is able to adapt to different audiences and channels
• Experience working with and enabling sales, customer success, and support teams
• Persuasive and proactive communicator across various functions and levels
• Familiarity with the product development lifecycle and a natural curiosity and desire to learn
• A knack for independently managing multiple projects in a dynamic environment
• The desire to work as part of a virtual, globally distributed team
• Experience using the following tools a plus: Asana, ProductBoard, Looker, Highspot, Lessonly
• A Bachelor’s degree or higher

Today, Typeform already empowers over 140,000 customers from more than 150 countries. To fulfill our vision (Bring people in) and mission (to bring people closer with better conversations), our 500 remote Typeformers from 55 different countries come together to live up to and deliver on that promise.

In addition to being a validation of what we've built, our recent $135 million Series C funding round will fuel us to accelerate our product development, nurture emerging technologies, expand headcount, and deepen strategic partnerships across our platform with this investment.

Why? Simply because 89% of companies say online is their principal customer interaction channel.

Yet, only 34% of companies treat customers as unique individuals.

Are you ready to join us and make a difference?

* Typeform drives hundreds of millions of interactions per year, powering conversational, human-led experiences all over the world. We are proud to be an equal opportunity employer. We celebrate diversity and do not tolerate discrimination and harassment of any kind, regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We believe that by celebrating our differences, we can win together.

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