Head of Content Marketing

Job Description

About us

We're a global leader in account-to-account payments, making it easy for merchants to collect both recurring and one-off payments directly from customers' bank accounts. Our global payments network and technology platform take the pain out of getting paid for 70,000 businesses worldwide, from multinational corporations to small businesses. Each year we process US$30 billion of payments across more than 30 countries. We're headquartered in the UK, with additional offices in Australia, France and the United States.

The role

We are looking for a Head of Content Marketing to define and execute our content strategy and drive brand awareness across a variety of platforms.

Content is an integral part of our go-to-market strategy. Leading a team of four content marketers who are embedded in our Commercial Demand Generation, Acquire & Activate and Platform Services teams, you will be responsible for delivering relevant, timely content that contributes to our business objectives. You will lead and inspire the team to deliver content that builds top level awareness, promotes the sign up and activation of new customers through our online, self-serve model and supports demand generation campaigns. This includes identifying and creating content that supports lead conversion, growth marketing and partner programmes, as well as working closely with teams on product launches, merchant campaigns and corporate content.

You will be the guardian of our brand story and our tone of voice, rallying people behind our mission and helping drive growth and scale through our brand and content strategy. Our brand needs to flex globally, adapting to local markets across Europe, Australia and New Zealand and the US. You will understand the importance of brand growth and development and have previous experience of using brand as a growth driver.

You will manage a network of external partners across our target markets - Australia, France, Germany, UK and US - to deliver local content requirements. You will also work closely with our Marketing Operations team to measure and report on content performance, enabling the team to focus their efforts on our best performing content types.

Developing close relationships with other leaders and ensuring your team is working hand in glove with stakeholders is a key element of this role.

We are open to new and bold ideas and will look to you to conceptualise ideas and implement high-impact content projects such as webinars, podcasts and video as well as running experiments with new content formats.

The role sits within our Communications team and you will report directly to our Senior Director, Brand & Communications.

Responsibilities

• Own the vision, strategy and execution of our content across all channels
• Support our brand narrative and messaging across the website, corporate materials and employee value proposition
• Collaborate closely with the front line teams on content-related matters, especially the right content plan to support demand generation campaigns, sign ups, partner programmes and merchant lifecycle marketing
• Grow and scale our content marketing capabilities through a combination of in-house content marketers and external partners - putting in place tools and processes to brief external contributors and ensure quality control
• Ensure all consistency in terms of style, quality and tone of voice - optimising content for SEO and user experience
• Leverage the marketing tech stack (Google Analytics 360, PathFactory, Engagio) to measure and report on content performance and effectiveness
• Utilise data insights to inform the content marketing strategy and develop content themes and topics
• In collaboration with our Head of Social Media, help grow our digital communities, and drive engagement with social-first content that supports business priorities.
• Develop thought leadership content that can be leveraged in our PR and social media programmes
• Develop best practices for content creation, distribution, maintenance, managing and repurposing

Desired skills

This is a great opportunity to play a pivotal role in a fast-growing company. You don’t need to have experience of the payments or financial worlds. Rather, you’ll be a content marketing professional with experience of growing a brand.

You’ll know how to leverage data, sources and subject matter experts - internally and externally. You’ll know how to distil and present this information in the most compelling ways. And you’ll know how to communicate with businesses of all sizes about the issues that matter most to them.

You are impact driven and are keen to experiment with new content formats and ideas - taking a ‘test and learn’ approach to understand how content performs with each of our target audiences.

• You have a proven track record of delivering impact through content in B2B content marketing roles, either in-house or agency side and you thrive in a fast-paced environment
• You have worked in global roles and understand the importance of building local requirements into content plans
• You will be a confident and experienced writer, and will have experience of working across a variety of content formats (e.g. video, podcasts, webinars, infographics), either directly or in an editorial capacity.
• You respect social media best practice, and will have brought content ideas to life across social channels
• You use data to validate ideas and measure impact, while valuing the creative spark you bring.
• You have experience of building and nurturing teams through creative excellence and coaching
• You have experience managing a team

Life at GoCardless

When it comes to culture, we're proud of what we call the 'GC magic'. It's primarily defined by our values: Start With Why, Be Humble, Act with Integrity, and Care Deeply. They've been our bedrock since day one, and they continue to be one of the key factors of our success, and the reason we love showing up to work every day.

Because we're now delivering on our important, and ambitious vision to become the world's account-to-account payment network, we're working at pace. To help clear the path to success - so any obstacles and blockers don't slow us down - we've introduced our own set of operating principles, which live alongside our values. They're designed to help us successfully navigate our continued growth by helping us work together better. They provide guideposts around some of the key areas of how we operate so things are smoother, easier and ultimately lead to better outcomes. Read more about our values and operating principles here.

There's lots more to the magic. We view Diversity and inclusion as a business imperative, so we have a leader whose role it is to ensure we create an inclusive workplace where people from all backgrounds can thrive, and where people from all walks of life want to join us. We also have high engagement with our GeeCee-led 'employee resource groups' (such as BEAM, Inspiring, Pride, and Access) that are supported and sponsored by members of our Exec team. You can view our latest Gender Pay Gap report here.

We've also rolled out our 'Adaptive Working' and 'Work Away' schemes. Adaptive Working allows you to work flexibly, and in a way that fits around your lifestyle, whilst still ensuring our teams can collaborate effectively and get together and socialise. Work Away gives the flexibility to work away from your normal country of residence for up to 90 days in any 12 month period.

We also offer enhanced parental leave , pension packages, and you'll receive equity. Having this 'buy in' is a vital part of building a successful business where everybody - regardless of their role - can make a valuable contribution.

There's also our legendary 'GC Fridays'. They're four additional all-company days off every year, giving GeeCees a chance to switch off and relax, as a token of thanks for everyone's hard work and commitment.

Find out more about Life at GoCardless via Twitter , Instagram and LinkedIn .