Manager, Lifecycle Marketing (Remote)

Job Description

Manager, Lifecycle Marketing

Overview :

Are you a hungry, talented, and creative lifecycle marketer leader who loves engaging and educating consumers and customers by crafting deeply personalized, automated and scaled email marketing programs? We’re looking for you!

As the Manager of Lifecycle Marketing at Weedmaps, your primary responsibility is to lead CRM marketing initiatives and strategy for important growth areas for the B2C side of the business. In this role you will be leading a team and working across business units & cross-functional groups while developing and executing lifecycle marketing campaigns that will drive growth and retention for Weedmaps' products.

The impact you'll make:

• Design the segmentation, engagement and lead nurturing strategy for end-to-end user and customer lifecycles, examples including account creation through order conversion, on-boarding and other down-funnel goals (B2C).
• Partner with Product Marketing and Brand to execute and achieve marketing campaign performance goals.
• Ensure a seamless and integrated lifecycle marketing experience for the end user and client.
• Monitor and optimize deliverability to maintain high deliverability, and data hygiene across all channels.
• Ensure that we are maximizing the use and capabilities of all internal or 3rd party omnichannel and marketing automation software.
• Constantly looking to improve our lifecycle program with industry best practices as well as staying up-to-date on emerging strategies and technology.
• Lead, manage and build the lifecycle (omnichannel) marketing team and fully own and manage triggered and automated email programs.
• Document and standardize all channel methodologies, SOPs & performance reporting.
• Partner with stakeholders on the strategy and own the execution of our email, push & inbox marketing program.
• Assist in the hiring, training and development of a team of Lifecycle Marketing specialists.
• Design tests and run experiments to develop insights on the customer to increase user engagement and maximize revenue potential.
• Collect and analyze feedback from customers, stakeholders and other teams to shape requirements, features and end product enhancements/requests.
• Maintain and prioritize a product request roadmap and backlog and ensure that new features and enhancements are validated, clearly specified and tested before launch.
• Help with complete and detail-oriented product requirements documents and ensuring clear communication of those requirements to the PM, design, usability and development teams.

What you've accomplished:

• Bachelor’s degree or equivalent education and/or experience required.
• Minimum of five (5) years of experience in omnichannel marketing at an ecommerce, marketplace or SaaS company.
• Minimum of 2 years of experience managing highly productive lifecycle marketers.
• Proven track record of building B2C lifecycle strategies and processes to scale.
• Strong hands-on experience with omnichannel marketing platforms including custom design language as well as technical capabilities and limitations.
• Strong data analysis, visualization and reporting skills.
• Proven track record of developing data-driven marketing strategies.
• Proven track record of strategy development while while overseeing and executing day-to-day tactics.
• Strong communicator with the ability to collaborate with cross-functional and remote teams on complex projects.
• Strong project management skills and ability to work effectively in fast-paced, fluid, and highly cross-functional environment.
• Strong organizational and problem-solving skills.

Preferred Qualifications:

• MBA preferred
• Experience with Braze or similar omnichannel marketing platforms
• Highly proficient in data platforms (e.g. Heap, Tableau, mixpanel, Google Analytics), SQL, etc.
• Experience with Liquid, HTML, CSS and graphics editing programs
• Experience in the cannabis space is a plus

Our 2022 Benefits:

• Medical, Dental & Vision benefits (effective Day1):
• Employee - employer paid premium 100%
• Dependent - employer paid premium 80%
• HMO - Kaiser & Anthem
• PPO and HDHP with HSA - Anthem
• Basic Life & AD&D - employer paid 1x salary
• 401(k) Retirement Plan (with employer contribution)
• PTO (3 weeks accrued); 5 sick days
• Supplemental, voluntary benefits
• Kindbody (family planning/fertility) including up to $10,000 towards cash-pay services
• BenefitEd (Student Loan Repayment/529 Education Savings) including a company contribution of up to $1,000/year
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and long-term disability Insurance
• Pet Insurance
• Company-paid identity theft protection
• Rocket Lawyer legal services platform
• Paid parental leave
• Reimbursements for home office setup and monthly WiFi

Why Weedmaps?

• You get to play a meaningful role in the future of cannabis and how it’s regarded globally
• Catered lunches provided while working in the office
• Casual work environment, no fancy clothes required, but you are free to dress to the nines!
• Generous PTO and company holidays
• Endless opportunities to network and connect with your Weedmappers through education and speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!

Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify .

Applicants may be entitled to reasonable accommodations under the terms of the ADA and state/local laws. Please inform us if you need assistance participating in the interview process.

About Weedmaps:

WM Technology, Inc.’s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we’ve seen in the past 10 years.

Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.

WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.

Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at www.weedmaps.com .

Notice to prospective Weedmaps job applicants:

Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:

• Our recruiters will always communicate with candidates through an @ weedmaps.com email address.
• CORRECT: [email protected]
• INCORRECT: [email protected]
• Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
• If you are interested in a role at Weedmaps, please apply through our established channels.
• Weedmaps Careers Page or LinkedIn

If you are unsure if a communication is legitimate, please contact our recruitment team at [email protected] and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!

#LI-REMOTE #WMFromAnywhere