Senior Media Strategist - Paid Search (Remote)

Job Description

The Media & Acquisition team is looking for an experienced Media Strategist to manage domestic and international pay-per-click campaigns across Squarespace's multi-product suite. The main focus for this role is on managing and testing PPC and Direct Response marketing programs for Squarespace's Scheduling -- one of our fast-growing, high-priority products.

We are looking for a creative, autonomous, marketer with both expertise in PPC marketing tactics and a desire to be part of a full-funnel, collaborative media team. We are both rigorous and experimental, focused on data-driven marketing while also taking big bets on exciting opportunities. If you are excited by data, we'd love to meet you.

You will report to the Paid Search Channel Lead, and can be based in our New York/Portland offices or remotely in an approved state (see application question). The team operates in the Eastern Time Zone.

We have introduced our Flexible Work Philosophy for Squarespace employees, which you can find on our career page. For those who will work out of our offices 1-5 days a week, we have also introduced a detailed return to office approach to guarantee a safe return for our Squarespace employees. The safety of our people is our top priority and we will continue to monitor the status of COVID-19.

You'll Get To

• Manage and optimize PPC campaigns across multiple countries, partners and engines for Squarespace's Scheduling product.
• Work with our Product Marketing and Analytics team to develop an acquisition strategy for prospecting Scheduling subscribers.
• Oversee media budget planning and forecasting.
• Develop reporting and tracking processes for various partners based on key KPIs and objectives.
• Interpret searcher intent and draft creative that will resonate with the audience, drive engagement, align with our brand voice, and ultimately generate customer growth.
• Collaborate across media channels and teams across the organization to maximize the value of search data and insights.
• Run analyses to understand how our prospecting audiences overlap across various product lines and execute on upsell strategies.

Who We're Looking For:

• 4+ years of experience as a PPC media planner/buyer in a performance-driven organization with hands-on experience executing in Google Ads, Bing, and/or SA360.
• Deep understanding of DR media and cross-channel collaboration; ability to think holistically to create a strategic marketing approach to meet KPIs.
• Experience or interest in analytics, marketing operations, tagging/tracking, and/or measurement.
• Comfort working with data/numbers to build reports and dashboards for deeper analysis and insights (ex: Looker, Amplitude).

Benefits & Perks

• Health insurance with 100% premium covered for you and your dependent children
• Fertility and adoption benefits
• Retirement benefits with employer match
• Flexible vacation & paid time off
• Up to 20 weeks of paid family leave
• Equity plan for all employees
• Pre-tax commuter benefits
• Education reimbursement
• Employee donation match to community organizations
• 7 Employee Resource Groups across locations
• Dog-friendly workplace
• Free lunch and snacks
• Private rooftop

About Squarespace

Squarespace is a leading all-in-one website building and ecommerce platform that enables millions to build a brand and transact with their customers in an impactful and beautiful online presence. Our suite of products enables anyone at any stage of their journey to manage their projects and businesses through websites, domains, ecommerce, marketing tools, and scheduling, along with tools for managing a social media presence with Unfold and hospitality business management via Tock. Squarespace democratizes access to best-in-class design, helping our customers in approximately 200 countries and territories maintain consistent branding across all digital touchpoints to stand out online. Our team of more than 1,400 is headquartered in downtown New York City, with offices in Dublin, Ireland, Portland, Oregon, Los Angeles, California and Chicago, Illinois. For more information, visit www.squarespace.com.

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.