Senior Manager, Acquisition Marketing

Job Description

The Senior Manager, Acquisition Marketing will be responsible for all aspects of acquisition marketing in Canada on a variety of web, mobile and offline channels. This critical and highly visible role will own our acquisition strategies and oversee their implementation to further fuel the number of guests and hosts on Turo.

You have a proven track record of scaling multi-million dollar media budgets across mobile app, web and offline acquisition channels, building a world-class team of acquisition marketers, and implementing cutting-edge acquisition marketing tech to automate and scale. Working closely with our analytics, finance, brand, business development, and engineering teams, you will develop campaigns and lead cross-functional initiatives that acquire highly profitable users across a portfolio of channels. The outcome of your work will be hugely impactful on Turo’s growth in Canada

What You’ll Do:

• Lead the overall paid efforts including strategy, tracking/measurement, reporting, and optimization
• Develop campaigns to fuel new user growth across a spectrum of channels such as SEM, OTAs (online travel aggregators), and social media platforms
• Analyze and report on campaign performance using advanced ROI and cohort analysis.
• Partner closely with Data teams to measure the incrementality of our acquisition initiatives and establish a regular reporting cadence on customers acquired, LTV/CAC, and payback period by channel.
• Uncover new performance marketing opportunities through both existing and new channels, and develop a plan to test to validate the effectiveness
• Track progress towards spend and performance targets per channel on a daily basis and share with marketing leadership
• Allocate funds from a multi-million dollar marketing budget to optimize the acquisition channel mix
• Manage and develop a team of 2 acquisition marketers

Your Profile:

• 7+ years of managing paid acquisition campaigns at a high-growth company across a wide range of web and mobile app channels & 2+ years of management experience leading highly efficient acquisition teams
• Track record of optimizing multi-million dollars SEM campaigns with specific ROI and payback period targets
• Expert at scaling ad campaigns on major mobile app acquisition platforms including Facebook, Instagram, TikTok, etc.
• Proficient at navigating a BI data platform such as Looker, Tableau, or DOMO
• Strong critical thinking mindset while at the same time action-oriented so that you are able to anticipate and quickly adapt campaigns based on trends
• Strong quantitative and analytical capabilities - comfortable with data analysis and able to use data to make recommendations for optimization
• Collaborating with others comes naturally, and you are able to build relationships across the organization
• Preferably have SQL experience that allows you to translate raw data into insights for further campaign optimization

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Benefits

• Competitive salary, equity, benefits, and perks for all full-time employees
• Employer-paid medical, dental, and vision insurance (Country specific)
• Retirement employer match
• $2,000 Learning & Development stipend to invest in your professional development
• $1,000 USD Turo host matching and $1,500 USD vehicle reimbursement program
• $100 USD Monthly Turo travel credit
• Cell phone, internet and Fringe benefit stipend
• Paid time off to relax and recharge
• Paid holidays, volunteer time off, and parental leave
• For those who are in the office full-time or hybrid we have weekly in-office lunch, office snacks, and fun activities
• Annual Turbo Week (week-long, company-wide conference)

About Turo

Turo is the world’s largest car sharing marketplace where you can book any car you want, wherever you want it, from a vibrant community of trusted hosts across the US, Canada, France and the UK. Guests choose from a totally unique selection of nearby cars, while hosts earn extra money to offset the costs of car ownership. A pioneer of the sharing economy and the travel industry, Turo is a safe, supportive community where the car you book is part of a story, not a fleet.

Discover Turo at https://turo.com , the App Store, and Google Play, and check out our blog, Field Notes .

Turo cultivates a team of smart, critical thinkers who care about their work and their colleagues. We are always on the lookout for supportive, down-to-earth, pioneering, and efficient people to grow our team's talent and enrich our culture.

Read more about the Turo culture according to Turo CEO, Andre Haddad.

We're an equal opportunity employer and value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. When in doubt, please apply!