Customer Lifecycle Marketing Intern

Job Description

Full-time Internship [40 hrs/week]

About Drift

Drift®, the Conversation Cloud company, helps businesses connect with people at the right time, in the right place with the right conversation. Using the Drift Conversation Cloud, businesses can personalize experiences that lead to more quality pipeline, revenue and lifelong customers. Drift brings Conversational Marketing, Conversational Sales and Conversational Service into a single platform that integrates chat, email and video and powers personalized experiences with artificial intelligence (AI) at all stages of the customer journey. More than 5,000 customers use Drift to deliver a more enjoyable and more human buying experience that builds trust and accelerates revenue. Representing less than 1% of unicorns led by Latino founders, Drift is building an equitable, enduring company to transform the way businesses buy from businesses.

About the team / role

At Drift, we’re known for defining what best-in-class customer lifecycle marketing looks like.

Driven by excellence, we strive to delight our customers by relentlessly delivering impactful and omni-channel end to end marketing post-purchase journeys.

We focus on putting our customers at the center of everything we do and meet them where they’re at in their post-purchase journey.

Through partnership and alignment with the Customer team, Sales, Product and Marketing, we develop world-class data-driven customer programs that lead to better experience, increase customer engagement, celebration, expansion and ultimately retention.

We are looking for a proactive, enthusiastic, and ready to learn individual who is eager to dive in, learn quickly, and make an impact on a fast-paced, agile team.

What you'll be doing:

• Support the team by executing key loyalty campaigns across various marketing channel ( direct mail, event, email, paid ads) and in partnership with Content, creative, demand Gen and Mops. These campaigns include:
• Thanksgiving campaign to launch in November
• End of year campaign to launch in January
• Customer Award Event to launch in January
• Welcome kit and appreciation programs
• The intern will own the relationship with our vendors.
• Report on key KPIs and campaign performance
• Project manage the team’s expansion and loyalty initiatives in Asana, i.e create campaign boards and tasks in Asana, assign tasks to the right team members, ensure that projects move along and stay on track

About you and what type of skills you’ll need:

• You’re pursuing a bachelor’s degree in business, marketing, or related field
• You have 1-2 years of marketing experience - internships and coursework are fine
• You have excellent communication skills
• You’re a proactive problem-solver
• You have excellent time management skills, with a sharp focus on your goals and accountability for daily, weekly and monthly activities to achieve them
• You’re curious about learning new things and confident to share what you know with others
• Familiarity with martech platforms similar to Drift, WordPress, Google Ads, LinkedIn Ads, Facebook Ads, 6sense, or MetaData is a plus
• Familiarity with project management tools such as Asana or Trello is a plus

Drift is committed to being an equal opportunity employer.

We know that applying for a new job can be intimidating. But guess what? At Drift, there is no such thing as an “ideal candidate.” We believe in the power of teamwork -- and in the desire to learn something new every day. We believe in hiring people, not just skills. Take it from our Founder .

If this sounds like a company you would like to join and a role you would thrive in, please don’t hold back from applying! Whatever skills you bring to the table or background you’re coming from, we welcome you to start a conversation with us. We need your unique perspective for our continued innovation and success. We’re looking forward to learning more about you!

Drift is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected] . #LI-Remote

For Colorado residents: The base range for this role’s listed level is currently $20 hourly for Colorado residents only. Through a review of equity with other team members, market data, experience, knowledge, skills and the abilities of the applicant, the level and salary ranges may change. Sales roles are also eligible for incentive pay targeted at a percentage of the base salary. Disclosure as required by the Colorado Equal Pay for Equal Work Act, C.R.S. § 8-5-101 et seq.