Growth Architect Intern (Summer 2023)

Job Description

Digital Ventures is now part of BCG X, home to the world’s best tech-build and design talent.

We are an ever-growing global team of the world’s most remarkable entrepreneurs, designers, engineers, venture architects, and product experts. Our ventures create a strategic advantage for the most important global companies.

Since our founding in 2014, we’ve partnered closely with 400+ clients – most of which are Fortune 500 organizations – to invent, launch, and scale innovative businesses that leverage and reinforce their core capabilities. The ventures we build with them are inclusive of both new, standalone companies, as well as those developed within the framework of the client organization. The growth and value realized through our corporate venturing work has even led clients to collaborate with us to build and launch multiple businesses.

Growth Architects at BCG X Digital Growth

Growth Architects are responsible for incubating growth thinking into our ventures at every stage, from ideation to customer adoption. They continuously seek to evolve the industry standard for growth marketing best practices, rapidly inventing transformative new strategies to validate, launch, and scale ventures. Their work spans across product, marketing, and technology, and they drive successful growth by leveraging the symbiotic relationship that exists between them. Through a hypothesis-driven, rapid test and learn approach, they strategize, implement, and execute go-to-market activities that ensure best in class customer acquisition, engagement and retention.

Program Overview

We are looking for students currently pursuing Graduate degrees, graduating in Spring 2023, Winter 2023, or Spring 2024. The 10-week internship program will allow interns to gain valuable experience working on our current Ventures / Cases.

In this role you will:

• Help shape growth strategy and contribute to holistic marketing execution and optimization for one of our digital businesses
• Help drive a multi-channel growth strategy based on product needs: SEO/ASO, SEM, DSPs, social paid and community/influencer development, word of mouth, email marketing, push notifications, traditional, mobile native and web, programmatic display, etc.
• Define, execute, analyze, and optimize tests (A/B, multi-variate, matched market)
• Contribute to sprint-planning
• Work with product and design to provide expert perspective on market viability, viral hooks, and scale
• Leverage personal network and knowledge of digital tools to drive competitive advantage
• Convert insights into action - see customer acquisition process through from ideation to execution
• Define and validate core KPIs, such as cost per metrics, retention, ROI and LTV to drive the business
• Contribute to vetting and building out our marketing tech stack partnerships
• Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity

You should have:

• 2+ years of digital marketing experience in one or more of the below:
• actively acquiring users for a digital start-up
• scaling mature digital businesses through cross-channel user acquisition and retention initiatives
• experience in a marketing or a growth role at a marketing/media agency, start-up, or client-side proliferating consumer facing digital products and services
• Proven success leveraging data to derive actionable insight
• A passion for building, bringing to market, and scaling digital products and services
• Entrepreneurial spirit to help us shape our digital growth initiatives and promote digital growth within the company
• Analytical mindset with the ability to think strategically and creatively: analyze, synthesize, recommend and take actions
• Agile working style with the ability to balance and pivot between multiple tasks
• Attention to detail and ability to think critically about assigned work items and how they fit in the overall strategy
• A bachelor’s degree (business, marketing or equivalent from a top-tier institution preferred)

Additional desired competencies:

• Certification in or extensive hands-on experience with key Ad Tech platforms such as Demand Side Platforms (DSP), DMPs, ad servers (e.g., Google Campaign Manager), Google Ads, Microsoft Ads, and Meta Ads Manager
• Experience in B2B marketing

The application deadline for Summer 2023 internships is October 31, 2022.

Diversity & Inclusion at BCGDV

BCG Digital Ventures facilitates a sense of belonging where all employees, particularly those historically at the margins of society, can unapologetically bring authenticity to their work. Check out our commitments , progress and areas we are working on to bring our DEI vision to life.

To learn more, visit us at bcgdv.com

Interested applicants may apply through the careers section of the website at https://www.bcgdv.com/ . Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.

All new US hires must be fully vaccinated or subject to religious or medical exemptions. BCGDV will consider staff fully vaccinated two weeks after receiving the final dose of a WHO-approved COVID-19 vaccine.

BCG Digital Ventures is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.