Senior Marketing Analyst

Job Description

*** Must live in or be willing to relocate to one of the following states to be eligible for hire: New York, California, New Jersey, Connecticut, Arizona, Louisiana, Massachusetts, Michigan, Texas, Washington, Colorado, Vermont, North Carolina**** At Bitly, we believe in the power of the link or scan - to start a conversation, build a relationship or grow a business. Our mission is to turn every interaction into a catalyst for connections. It’s what motivates us to help people share, promote and engage everywhere on the Internet. We do this by being relentlessly product-focused, fostering the free-flowing exchange of ideas, and inspiring people around the world to dream up new ways of using Bitly.

The Role

• As our Sr Marketing Analyst you will join Bitly as an experienced data driven analyst that is accountable to reporting on overall marketing results and revenue impact. You understand marketing, especially in a product led environment and strive for strong data accuracy and tying marketing impact to revenue. You are naturally curious with data and aren’t afraid to roll up your sleeves and dig in so that we can identify trends and insights that others may not see.
• This role has the unique opportunity to join Bitly at an exciting time as the first dedicated analyst within marketing. You will create and own all marketing reports and dashboards and will be a significant influencer around helping determine business decisions based on your analysis and insights. You aren’t afraid to challenge the team based on performance trends and are excited to help the team continuously improve outputs and performance.

What You'll Do

• Defines and owns marketing analytics at Bitly. Includes both identifying and overseeing execution of top priorities, evaluating metrics, and reporting outcomes around the revenue impact of our channels and campaigns
• Create and maintain reports including weekly and monthly numbers that track marketing activities, ROAS, channel effectiveness, and ROI to uncover insights and recommendations on areas for optimization
• Partner closely with the marketing acquisition, FP&A, and sales teams to build and define our annual goals, trends, and forecasts across all channels
• Partner with cross functional teams to define the marketing dashboards, health metrics and key performance indicators for marketing
• Oversee, analyze and optimize marketing dashboards to relay trends, insights, and performance across the organization in partnership with our data team
• Support creation of board presentations, including monthly and quarterly business performance reports for marketing
• Present data driven insights and recommendations to the team

Who You Are

• 5+ years of experience in a similar role
• Experience with Amazon AWS
• Experience with BI tools specifically Looker
• Proficient with marketing analytics metrics and tools like Hubspot, Google Adwords, Google Analytics, Microsoft Ads, Optimizely
• SaaS experience is a big advantage for this role
• Familiar with data challenges and adept at overcoming them
• Excited about discovering and delivering insights to the marketing team that will drive growth and increased rate of adoption
• Prior experience working with or within marketing teams a plus
• Analytical, evidence-based, able to understand and utilize data from multiple sources to formulate reports and presentations that communicate marketing insights
• Deep understanding of demand generation, revenue attribution, and customer lifecycle
• Strong analytical skills, proficiency in marketing measurement and reporting
• Demonstrated expertise in defining, implementing and maintaining reports and analytics to track lead flow, conversion revenue attribution and related KPIs.
• Critical thinker, you don’t take directives at face value, you consider the task at hand, offering constructive feedback to improve processes
• Collaborative and friendly, and comfortable working in a global remote environment

Our Values

• Customer First. We are fiercely committed to our customers' success. Our Job is to ensure that our trusted platform, performance, and people help customers achieve their goals
• Growth Focused. We are building a fast growing, healthy business powered by quick learning, constant optimization, and data driven decisions
• R.E.S.P.E.C.T. We are a team that respects each other and values diversity and inclusion. We treat others as we’d want to be treated and uphold the highest levels of integrity in everything we do
• >(!=) Greater than, not equal to. We are driven to win, bring our “A Game” to work each day and deliver exceptional results
• Do or Do Not, There is No Try . We say what we are going to do and we do it

Employee Benefits

• Competitive Salary + Stock Options
• Comprehensive and competitive medical, dental, and vision insurance (all LGBT friendly)
• 401k with up to 4% employer match
• One Medical membership: Doctors you can text, call or email 24/7 and receive access to expert insurance guidance where available
• Wellness reimbursement program
• Partial cell phone service reimbursement
• Voluntary LegalShield for legal services and IDShield for identity theft protection
• Unlimited vacation, personal time, and flexible work from home policies
• Full support for remote work during COVID-19, including a home office and separate WiFi stipend
• Generous parental leave policies; maternity and parental leave for growing families
• Budget for professional development opportunities, including courses and conference attendance
• Company sponsored volunteering opportunities (when it is safe to do so)

Applicants must be currently authorized to work in the United States on a full-time basis. If you are based in California, we encourage you to read this important information for California residents linked here . ( https://bitly.is/CCPACandidates ) In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” Bitly also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at Bitly. Apply for this job