Paid Social Manager

Job Description

Confluent is pioneering a fundamentally new category of data infrastructure focused on data in motion. Have you ever found a new favorite series on Netflix, picked up groceries curbside at Walmart, or paid for something using Square? That’s the power of data in motion in action—giving organizations instant access to the massive amounts of data that is constantly flowing throughout their business. At Confluent, we’re building the foundational platform for this new paradigm of data infrastructure. Our cloud-native offering is designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organization. With Confluent, organizations can create a central nervous system to innovate and win in a digital-first world. We’re looking for self-motivated team members who crave a challenge and feel energized to roll up their sleeves and help realize Confluent’s enormous potential. Chart your own path and take healthy risks as we solve big problems together. We value having diverse teams and want you to grow as we grow—whether you’re just starting out in your career or managing a large team, you’ll be amazed at the magnitude of your impact. About This Role: As Paid Social Media Manager, you will be responsible for driving Confluent’s paid social performance campaigns to meet defined marketing KPIs and support continued business growth. You are our ideal candidate if you have a proven track record in B2B SaaS advertising, including strategy, creative direction, execution, and reporting.

What You Will Do:

• Own growth across digital acquisition channels such as Linkedin, Facebook, Twitter, Reddit, Quora, YouTube, and more.
• Drive lead growth across key acquisition channels through campaign creation, analysis, and optimization of the full-funnel experience.
• Work cross-functionally with design and content teams to create and test new ad units.
• Determine the best ways to target various audiences and lifecycle stages in order to achieve full-funnel results, not just leads.
• Design and implement effective marketing experiments.
• Analyze and communicate results on a weekly or monthly basis, learn from what doesn’t work, and further optimize and scale what does work.
• Work with our web developers to implement tests and best practices.
• Report on the impact on awareness and revenue, develop forecasts, and set media budgets.
• Care deeply about the quality of your work and how it impacts our brand. We move quickly, but we bring care and thoughtfulness to everything we do.
• Think relentlessly about how our digital marketing program can be more effective.

What You Will Bring:

• Hands-on experience optimizing ads within a B2B SaaS context.
• 5 years experience, with minimum 3+ years in paid display and social, running campaigns across Facebook, and LinkedIn. Google experience is a plus.
• Deep channel experience in one or more common ad networks; Facebook, Linkedin, and YouTube.
• Experience owning full-funnel digital campaign reporting.
• Understanding of marketing analytics platforms, tracking, tag management, and pixel implementation.
• Have strong quantitative skills and are highly data fluent, you are great at distilling complex analyses into easy-to-consume business insights.
• A sensitivity for branding and how each interaction impacts customer perception.
• You can think big picture on strategy, dive into the weeds of execution, and catch the small details that make the end result world-class.

At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience and location. This position has an annual estimated salary of $99,500 - $109,850 USD, an annual bonus, and a competitive equity package. The actual pay may vary depending on your skills, qualifications, experience and work location. In addition, Confluent offers a wide range of employee benefits. To learn more about our benefits click HERE . #LI- MT1 Come As You Are At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Confluent requires all employees (in office and remote) in the U.S. to be vaccinated for COVID-19. Consistent with federal, state, and local requirements, Confluent will consider requests for reasonable accommodation based on medical conditions/contraindications or sincerely-held religious beliefs where it is able to do so without undue hardship to the company. Click here to review our Candidate Privacy Notice , which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of job applicants and prospective employees. #LI-Remote Apply for this job