PPC Executive - Spain

Job Description

Trainline is an innovative, tech business with a mission to bring together the world’s rail, coach and other travel services into one simple experience. We aim to make travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices . We’re hugely proud to be the world’s leading independent rail and coach travel platform and rank among the highest-rated travel and ticketing apps globally. Today, we offer our customers travel to thousands of destinations in and across 45 countries in Europe and beyond . That’s more than £3.7 billion in ticket sales annually, and over 90 million visits to our apps and websites each month. In another major milestone, Trainline listed on the London Stock Exchange in June 2019 and is now part of the FTSE 250 . Our culture is central to our success . We’re driven to sustain our phenomenal growth from recent years, and this means we’re always working closely and collaboratively to turn our ideas into reality. It’s this sense of pace , innovating and improving pretty much everything we do, that makes Trainline so exciting and unique - we truly believe our work has a genuine impact and will change travel for the better . We’re looking for a passionate Spanish-speaking Senior PPC Executive to help grow our Spanish market. You will work primarily on PPC/Paid Search/SEM/SEA but will have the opportunity to work closely with other paid channels (Programmatic Display, Paid Social and Affiliates). You will be responsible for setting up, managing and optimising campaigns to grow our market share in Spain. Data is centric to everything that we do, therefore we need someone who has an analytical approach and loves getting into the detail and reporting on the performance of their campaigns.

Key Responsibilities:

• Driving paid search campaigns to optimise and grow our Spanish market accounts
• Owning performance of all PPC activity in Spain and communicating with stakeholders
• Supporting the Paid Search team to run and optimise campaigns in Spain and other key markets
• Delivering an always-on testing program across ads, landing pages and audiences
• Identify opportunities to localize ad copy and keywords to the Spanish market
• Monitor and report back on macro trends in the market
• Being integral to the success of our international growth strategy

Requirements:

• Fluent in English and Spanish with strong communication skills
• You have at least 2 years of experience managing PPC Campaigns.
• Experience running and optimising Google Ads and Bing Ads accounts
• Experience setting up and reporting on ad copy and landing page experiments
• Passionate about becoming a PPC Country Manager
• Strong experience in manipulating large data sets in Excel
• Data driven attitude with a growth mindset and ability to problem solve
• You have experience managing a budget

Preferred:

• Experience using Search Ads 360 and other PPC management tools
• A good understanding of other digital marketing channels
• Experience working with Spanish PPC accounts
• Experience creating reports in Data Studio
• Experience running large scale complex PPC/SEA/SEM accounts
• Experience with SQL and writing Google Ads scripts is a plus

We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world. Apply for this job