Product Marketing Manager

Job Description

The Company

The Kantata Cloud for Professional ServicesTM gives businesses the clarity, control, and confidence they need to optimize resource planning and elevate operational performance. Our purpose-built software is helping over 2,500 professional services organizations in more than 100 countries focus on and optimize their most important asset: their people. By leveraging Kantata, professionals gain access to the information and tools they need to win more business, ensure the right people are always available at the right time, and delight clients with exceptional project delivery and outcomes.

Kantata is well-capitalized, hiring, and growing our loyal and diversified customer base faster than we ever have. Most importantly, we have a clear vision of where we’re going and how to get there. (Hint: It involves you.) Did we mention that Kantata is also an awesome place to work? You’ll have the opportunity to work in a dynamic environment with a team that loves what they do. A talented team, great perks, and an amazing culture = an employee-rated Best Place to Work!

About the Opportunity

We are looking for a multi-talented Product Marketing Manager to own the successful launch of powerful, first-in-market features to a wide range of internal and external audiences. You will become an expert on our customer personas, market opportunities, and the competitive landscape of your area of the product.

You’ll work closely with our marketing leadership, product and sales teams, and customer-facing departments to synthesize information on our customers and use it to help us explain the value of our software in a language that resonates with their needs. Most importantly, you’ll be the link that ensures the product we build reaches the people we’re building it for.

What You Will Be Doing

As the Product Marketing Manager, you will develop messaging, positioning and go-to-market strategies for Kantata. You will use your knowledge of the product area and key buyer persona(s) to help define, prioritize, launch and grow capabilities, and to tell the Kantata story in a way that clearly articulates differentiation & value. Specific activities include:

• Develop a deep understanding of the buying audience through research focusing on buyer needs and the purchasing decision process.
• Create audience-centric messaging, positioning and value propositions for product areas that highlights unique strengths and clearly differentiates from competitors.
• Create engaging, audience-centric content and source materials.
• Partner with PM and PMM leadership to identify and define market opportunities for the product area and contribute to business cases for expanding market presence or entering new markets.
• Serve as the marketing subject matter expert (SME) for the Continental Europe market, with a particular emphasis on enterprise clients, providing in-depth knowledge and insights on market trends, customer behavior, and competitor analysis to drive strategic marketing initiatives.
• Collaborate cross-functionally with sales, product development, and other teams to ensure seamless integration and execution of marketing campaigns, product launches, and promotional activities targeted towards enterprise clients in the Continental Europe market.
• Monitor and analyze marketing performance metrics within the enterprise segment of the Continental Europe market, leveraging data-driven insights to optimize campaigns, improve customer engagement, and drive business growth within this key client base.
• Lead product launches within their product area from ideation and planning to launch to post-launch growth.
• Work with members of the PPM team to develop competitive positioning for the product area by using competitive analysis and input from stakeholders.
• Collaborate with sales enablement and solutions consulting to produce and execute sales enablement plans for the product area.
• Partner with cross-functional teams on case study pipeline and creation.
• Partner cross-functionally to drive retention, upsell, and cross-sell for the product area.
• Monitor and report on the performance of the product area, results of related sales and marketing efforts, and identify opportunities to improve.

What You Bring to this Role

• Proven ability to work with product and go-to-market teams to bring new products and services to market.
• Strong ability to understand complex considerations and then frame in a simple manner to drive collective understanding, alignment, and decision-making.
• Exceptional ability to synthesize insights and ideas into simple, succinct narratives.
• Experience using customer, competitive, and market intelligence to inform product roadmap and GTM strategy.
• Ability to engage audiences through incredible storytelling.
• Collaborative, creative, impactful, and resourceful.
• Experience in product marketing at a SaaS company, preferably in the ERP or IPaaS space
• Bachelors in computer science, economics, communications, marketing, or business administration.

Preferred Experience/Skills

• Experience conducting survey-based customer research
• Working knowledge of Salesforce and Salesforce reporting tools
• Proficiency in analyzing research data in Excel, SPSS
• Project Management Certification (PMP PMI)
• Product Management or Engineering Experience (not required, but a plus)
• Consulting experience, PSA experience
• Experience marketing products to professional services businesses (marketing agencies, consulting firms, software implementation teams, etc.)

Our Philosophy

We know every company can be successful with the right technology and when people are at the core. We believe that we’re better together - than working hand-in-hand brings the best thoughts to the table and creates an environment of learning and growth. Here, you’ll enjoy:

• An intentionally engaging and collaborative culture - ditch the silo!
• Strong work-life balance that’s a true focus of the company
• The chance to learn from some of the best people in the business
• A vibrant, collaborative, and devoted team, who still makes time for fun

At Kantata, we strive to create an inclusive workplace that upholds the dignity of all people. We value, respect and celebrate everyone’s unique strengths from all different walks of life. As we continue to cultivate diversity within the company, our product (and people!) innovation continues to flourish.

Kantata is an Equal Opportunity Employer.
Before you apply, we recommend touring the product and signing up for a free trial of Kantata to make sure you’re interested in what we do.