Retention Marketing Manager - Temporary Position

Job Description

Description

Fiverr is looking for a Retention Marketing Manager to join our Growth Team.

The Retention Marketing Manager’s main responsibility is to analyze customer data to identify patterns and trends, and find marketing opportunities that increase engagement, loyalty and lifetime value.

You will be leading and managing various projects and activities, from ideation through execution to post-analysis, utilizing the existing channels, initiating new ones, and monitoring and optimizing our customers’ performance.

This is a Temporary position as a replacement for maternity leave.

Our work model is hybrid, combining remote and on-site work . This allows us to get things done when and where we are most productive.

What am I going to do?

• Ownership and deep familiarity with data measurement, reporting, and optimization of our customers’ KPIs.
• Conduct qualitative and quantitative research to identify customer behavior trends and translate insights into actionable retention strategies.
• Continuously improve customer experience, retention and reactivation through targeted and segmented marketing activities and campaigns.
• Work closely with the internal stakeholders (such as Product, BI, Market Research and CSM) to collect actionable insights on customer needs and challenges.
• Initiate and promote relevant projects and activities that attend to these needs, and are aimed to improve customer experience, lead to growth and form habitual behavior.
• Implement personalization and localization strategies based on a data-driven approach to make the campaigns relevant and effective.
• Ensure all promotions and communications are aligned with brand guidelines and company’s business targets.
• Take ownership of the automated lifecycle journeys, while keeping them updated and optimized.

Requirements

• At least 2 years experience creating and delivering marketing campaigns that increase revenue and improve customer retention - a must
• Strong analytical skills with experience in data analysis and customer segmentation - a must
• Highly customer-centric with a good understanding of the customer lifecycle, behavior, and journey
• Ability to create impact and optimization through quantitative & qualitative insights
• Experience managing projects across multiple stakeholders
• English – mother tongue level
• Experience with SQL - a big advantage
• Experience with HTML, responsive design, and email marketing best practices - a plus

At Fiverr, we’re not about checklists. If you don’t meet 100% of the requirements for this role but still feel passionate about the position and think you have the right skills and qualifications to excel at it, we want to hear from you.

Equal opportunities

At Fiverr, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. Fiverr is proud and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law. In addition, Fiverr will provide accommodation to individuals with disabilities or a special need.