Director of Brand & Social

Job Description

Skillshare is seeking a talented and motivated marketing leader with proven experience in building brands, launching campaigns, and creating thumb-stopping content. The Director of Brand & Social will lead Skillshare’s overarching brand marketing and go-to market strategy across owned and earned channels. Reporting to the VP, Marketing, we’re looking for a strategic yet hands-on leader to act as the connective tissue for the brand vision cross-functionally to drive brand awareness, consideration and preference. As a key member of the Marketing Leadership team, this role will be responsible for contributing to Skillshare’s overall marketing strategy and team culture while overseeing direct reports & contractors.

What you'll do:

• Develop - and execute on - brand, campaign, and social strategies that drive awareness, adoption and engagement of Skillshare’s suite of existing and new product offerings
• Collaborate closely with Community, Content & Creative Studio, Product, and Business Development to elevate each team’s efforts through owned channels
• Manage a small and mighty team spanning social media and integrated marketing
• Set and implement a content- and social-first social strategy across our key channels (Instagram, LinkedIn, Pinterest, YouTube, Threads)
• Define OKRs for the Brand & Social team, working closely across the Marketing team and with the data team, and report back on key initiatives
• Set up measurement and insights capabilities, and work with the team to regularly track, learn from, and communicate the impact of brand and campaign marketing efforts
• Deeply understand our target customer; lead relevant customer research and insights development through external and in-house research channels that inform our marketing mix, messaging and priorities
• Own our integration marketing calendar across the company, working closely with channel leads to ensure campaigns launch on time and in sync
• Define and deliver our culture / DEIB and tentpole campaigns
• Stay on top of cultural trends, the competitive landscape and target market insights

Why we're excited about you:

• You’re a results-oriented marketing leader with experience in building and evolving a brand.
• You have excellent leadership and team building/management skills.
• You’re an inspirational and influential communicator, capable of telling a narrative and backing it up with insight and data.
• You have a deep understanding of the social media space and how to develop content that drives brand affinity and establishes leadership
• You’re hands-on yet strategic, with a unique ability to generate buy-in and excitement across all levels of an organization.
• You have experience in bringing core programming or products to life through impactful Go-to-market strategies
• You have a passion for creativity, creators, and community.
• You possess a fluency in brand marketing data and insights.
• Bonus: You have experience with subscription, education, or marketplace products.

Why you're excited about us:

• Our team: We have a passionate, creative, and innovative team that is a lot of fun to work with.
• Our mission: We’re doing work that matters – connecting lifelong learners around the world and empowering them to pursue their creativity.
• Remote culture: A healthy, productive working environment means different things for different people. We optimize for trust and invest in supporting remote teams, offer home office stipends for those that work best in their own space and co-working spaces for those that thrive in a social office environment, and focus on transparent communication to ensure an inclusive, equitable work environment for everyone.
• Flexibility: We believe that doing your best work means living a full life. That means different things for everyone, so we optimize for trust, invest to support remote teams, offer home office stipends and co-working spaces in multiple cities, have an unlimited vacation policy (with a required minimum!), and encourage work-life balance.
• Impact: You’ll be in a highly visible role, one that requires both strategic thinking and detailed analytic and optimization efforts that leverage your expertise in Influencer marketing to drive success for the company.
• Your growth: You’ll have the opportunity to manage, collaborate with others and take on more ownership over time.
• Benefits: We believe that doing your best work means living a full life. We support our team with unlimited PTO, gender-neutral parental leave, anniversary sabbaticals, and healthy stipends for creativity, learning, and personal wellness.

About Skillshare Skillshare is an online learning community whose mission is to connect curious, lifelong learners everywhere – and, in so doing, build a more creative, more generous, and more prosperous world. Today, our community has grown to millions of members who come to Skillshare to learn creative and entrepreneurial skills, network with peers, and even teach a class themselves. We are backed by OMERS Growth Equity, Union Square Ventures, Spark Capital, Amasia, Spero Ventures, and Burda Principal Investments. Skillshare is committed to building a diverse team that reflects a variety of backgrounds, perspectives, and skills. We work to ensure a consistent interview process, and inclusive work environment for all Apply for this job