Email Marketing Specialist

Job Description

Description

About the Role: IPSY is looking for a Email Marketing Specialist to plan, execute, measure, and optimize lifecycle campaigns across email, push, and SMS, and future direct-to-member marketing channels. You will be focused on developing the lifecycle experience for our active members.. For your area of the member journey, you will be strategizing, collaborating, developing, and optimizing campaigns that perform against core business KPIs, hit business objectives, enhance the member experience, and elevate the brand. You will also be working cross-functionally with Growth, Marketing, Creative, Engineering, Product, Data, Customer Service, and Operations. This is an incredible opportunity to work at an innovative tech start-up in the beauty space, doing the most advanced marketing and content personalization in the industry.
Do you love using direct communication channels as part of an integrated, multi-channel marketing effort to get results at a fast-growing company? If so, we want to hear from you!
What You’ll Be Doing:

• Develop and execute email, push, and SMS marketing strategies for lifecycle, transactional, triggered, and promotional campaigns to increase specific business KPIs and overall user LTV
• Utilize data to monitor the performance and health of programs and identify areas for improvement; generate and test hypotheses to improve monthly performance
• Establish rigorous A/B and multivariate testing agendas to test subject lines, content, cadence, segmentation, and timing – to constantly improve results
• Partner with the creative team to develop artwork and copy (email copy, CTAs, subject lines) that fulfill campaign objectives and are aligned with IPSY's brand, look, and voice
• Collaborate with our analytics team to measure the impact of each campaign, then synthesize results into actionable recommendations for your manager
• QA all campaigns, target criteria selection, and deployment schedules
• Report on both short-term impact and long-term customer value

What We Are Looking For:

• Bachelor’s degree (ideally in Business, Marketing, or a quantitative or technical field)
• 2-3 years of experience developing lifecycle programs; experience with segmentation, automation strategy, and marketing using digital channels (email, push, SMS, in-app, site, etc.)
• 1-2 years of working directly in an enterprise-grade ESP (Iterable, Braze, ExactTarget, Responsys, etc.), and experience setting up targeting, building multi-step workflows, QA, hitting send and reporting
• 1-2 years experience developing and executing A/B tests to decrease churn, utilizing email, push, and site initiatives (a creative thinker with the ability to test out-of-the-box solutions)
• Familiar with analytics dashboards (e.g. Tableau, Looker); experience with quantitative analytics and translating data into business and consumer insights
• Fervent attention to detail: you are confident deploying emails to millions of users free of grammar, spelling, typos, and other deployment errors
• Experience working with cross-functional teams and proven ability to execute a vision through consensus building, negotiation, and data-driven persuasion

Bonus if You Have:

• Light HTML experience

What We Offer:

• Competitive salary (usd)
• Paid time off & work from home flexibility
• Learning & development programs

ABOUT US Join us in inspiring everyone to express their unique beauty. IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription Glam Bag, full-size subscription BoxyCharm, celeb-curated collection Icon Box, and personal care brand Refreshments, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day. We think self-discovery, self-expression, and confidence are beautiful. Agree? Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: IPSY Careers . Only Argentina and Urguay based applicants will be considered. Please submit a CV in English. If you need reasonable accommodation in the application or employment process, please contact us. IPSY is based in the US and to ensure compliance with country specific employment laws we partner with the local agency, Nexton, that assists us with employee recruiting and payroll. Any personal information that you share with us is subject to our IPSY Policy #LI-CL
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