Senior Marketing Analyst

Job Description

About the Team The BI and Analytics team is a centralized resource providing a suite of services to Outreach business functions including KPI definition, dashboards and reporting, ad hoc analysis, forecasting, self-serve analytics, and data pipeline management. The Role We’re looking for a curious and passionate Senior Marketing Analyst who is driven to unlock the story behind the data. An essential partner to Marketing and Marketing Operations teams at Outreach, you provide trusted and timely insights that drive marketing productivity, marketing influenced pipeline & revenue growth, and support the measurement of go-to-market strategies. You bring the technical ability to pull and stage data from multiple systems, the statistical chops to interpret data in a meaningful way, the business acumen to analyze that data to pull out key findings, and the storytelling skills to communicate the results of your analysis in a way that business partners can consume and take action on. The ideal candidate is analytical, process-oriented, has proven experience integrating and scaling data applications, and intuitively drives improvements through connecting systems with business processes. This candidate has exemplary data visualization and technical problem-solving skills and a penchant for detail. Further, this individual is highly proficient in partnering across technology and business teams and has proven experience delivering high quality results with minimal direction from leadership. Strong written and verbal communication skills are required as this role will interface directly with cross-functional teams to roll out new tools, communicate data infrastructure changes, and share analytical findings with executive leaders. Location: We're looking to hire this position within the United States. #LI-Remote

Your Daily Adventures Will Include

• Construct and deliver on a marketing analytics product roadmap that aligns to Marketing leadership priorities, and provide regular updates in sprint planning meetings
• Bring thought leadership to Marketing Analytics at Outreach to improve the way the business consumes, and takes action on, our company data
• Design experiments, develop measurement frameworks, and partner with Marketing leaders to generate results, insights, and actions from product launches and feature changes
• Design and implement data models optimized for querying and reporting on digital marketing performance metrics such as website traffic, conversion rates, click-through rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV)
• Own and drive the marketing data strategy, ensuring alignment with business objectives and driving continuous improvement in data collection, data integration, and data validity
• Confidently present outcomes of Marketing performance, including why we achieved the results we did, to executives and Marketing team leaders, in recurring performance meetings
• Build, improve, and maintain a suite of marketing analytics dashboards
• Partner with the Analytics Engineering team to understand downstream impacts of evolving Marketing data sources, and own change management communication and impact analysis for Marketing stakeholders
• Proactively monitor existing marketing business metrics, propose new metrics, and work across the organization to deliver actionable intelligence​​
• Collaborate with marketing teams to understand their data needs and create meaningful visualizations and dashboards
• Document technical details of your work using industry standard protocols like Jira, Confluence etc.
• Conduct regular quality assurance checks on marketing data to identify any discrepancies, alert the appropriate business stakeholder, and solve the root cause
• Define and maintain the source-of-truth marketing business metrics in an environment where the marketing tech stack is continually evolving

Our Vision Of You

• 8+ years of experience in an analytics role
• 3+ years of experience supporting marketing stakeholders
• Bachelor’s degree in Computer Science, MIS, Business Analytics, Engineering or a related field
• Proven experience analyzing clickstream data from sources such as Google Analytics, Adobe, Segment or other platform
• Strong understanding and experience leading experiment design, A/B testing, and other frameworks for evaluating effectiveness of feature and product changes
• Experience automating data processes, developing dashboards, and building scalable analytics solutions in a SaaS, e-commerce, omni-channel, or retail setting
• Advanced SQL skills and proven ability to read, write, debug, and optimize SQL queries
• Working knowledge of managing data modeling/transformation with tools like DBT
• Experience working with data warehouse platforms such as: Snowflake, AWS, or other relational databases
• Proven experience building self-serve BI solutions and automated reports that enable automated alerting and data quality monitoring
• Ability to tailor analytics products to meet the needs of end customers using tools ranging from spreadsheets (Excel, Google Sheets) to business intelligence tools (Tableau)
• Strong written and verbal communication skills and experience leading change management processes
• Proven experience delivering high quality and insightful data visualizations and translating complex data into actionable insights that measurably yielded uplift in a business KPI
• Proven experience delivering results in ambiguous and resource constrained environments
• Experience with a programming language like Python, R, or equivalent

The base salary range for this role is $95,000 - $140,000. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. We also have a location-based compensation structure; there may be a different range for candidates in other locations. #LI-SC1 Apply for this job