Lifecycle Marketer

Job Description

Who we are: Contentsquare is a digital experience analytics company dedicated to better customer understanding and making the digital world more human. We power more human experiences through understanding, action, and trust. Since our founding in France in 2012, we have grown to be a truly global team, representing more than 72 nationalities in offices around the world, including New York, Texas, Colorado, London, Paris, Rennes, Munich, San Francisco, Barcelona, Amsterdam, Tel Aviv, Tokyo, Singapore, and more. In 2022, we raised $600M in Series F funding. In 2023, we were recognized as a certified Great Place to Work in 5 countries. In 2024, Heap and Hotjar joined the Contentsquare Group, strengthening our analytics platform to provide a 360 view of users' digital experience and end-to-end service to the global market — from entrepreneurs and SMBs/growth companies to Enterprises. Do you want to learn, innovate, and contribute your unique perspective to an industry leader? Join the team dedicated to bringing more human analytics to the world! Please Note: Scammers are posing as Contentsquare and Contentsquare team members. We’ll never initially contact you via text or GChat, and never solicit money from you. Please visit our careers blog for more information. About the job: As part of the Lifecycle Marketing team within the Customer Marketing team, you’ll report directly to the Director of Lifecycle Marketing. You’ll design, execute, and optimize lifecycle marketing programs that drive activation, engagement, account expansion, and customer advocacy. You will support a hybrid product-led growth (PLG) and sales-led growth (SLG) go-to-market strategy, empowering our users to explore and adopt the product while directing larger enterprise customers to our Customer Success and Sales teams for a more tailored experience. You will work cross-functionally with Product, Marketing, Customer Success, and Sales teams to support the different user paths in our hybrid go-to-market strategy.

What You'll Do:

• Design and execute single-channel and multichannel campaigns: Design and implement automated programs using email and in-app channels. You will be responsible for content creation, journey mapping, segmentation, and personalization
• Report on and analyze program performance : Maintain an up-to-date and accurate view of key programs. Analyze performance data to optimize campaigns and share insights with stakeholders
• Optimize programs through experimentation : Continuously improve user engagement and conversion rates by creating a prioritized experiment backlog and executing experiments
• Collaborate across teams and departments : Build positive relationships with key stakeholders in Product, Customer Success, and Marketing to prioritize and collaborate on lifecycle programs as well as ensure a seamless customer experience
• Support product-led and sales-led motions : Create lifecycle programs that leverage product usage data to nurture users towards deeper engagement and product expansion on their own or with the assistance of someone in Customer Success or Sales

What you’ll need to succeed:

• Work experience: you have 4+ years of experience in email or lifecycle marketing, with at least 2 years in a B2B SaaS or product-led growth (PLG) environment. Proven track record of building and executing end-to-end lifecycle marketing campaigns, from acquisition through onboarding, engagement, and retention.
• Excellent English written and verbal communication skills: you use these daily to create engaging campaigns, bring clarity, and influence stakeholders.
• Experience with Iterable or Braze: you are proficient with marketing automation platforms like Iterable and Braze that can send high volumes of automated campaigns triggered by product or website events.
• Data-based decision-making : you have strong analytical skills and experience using data to inform decisions. You are proficient in using product analytics tools like Mixpanel or Heap to analyze performance, and you optimize your campaigns using A/B testing and other experiments.
• Consistent track record of working across teams: you’ve often collaborated with Product and Marketing on your programs, and you have also worked heavily with Customer Success, Sales, or Engineering teams as well.
• PLG expertise : you are familiar with the principles of product-led growth, understand freemium and trial-based models, and have experience driving adoption and engagement within a self-serve product.
• Strong ability to work autonomously: you can set your agenda and execute initiatives without needing direction.
• Adaptability and pragmatism: your interpersonal skills allow you to get along with people easily and move forward despite obstacles.
• Customer-centricity : your deep empathy for users drives a strong desire to understand their needs and improve customer experiences throughout the entire lifecycle.

What makes you stand out:

• Deep expertise in Iterable with a strong focus on advanced functionalities such as dynamic content, segmentation, and multi-step campaigns.
• Experience supporting both product-led and sales-led growth models, understanding the different needs of self-serve users and enterprise sales cycles.
• Experience working in a global, multi-cultural environment, demonstrating a nuanced understanding of regional marketing dynamics and compliance requirements.

Why you should join Contentsquare:

• We’re humans first. We hire dedicated people and provide them with the trust, resources and flexibility to get the job done
• We invest in our people through career development, mentorship, social events, philanthropic activities, and competitive benefits
• We are a fast-growing company with a track record of success over the past 12 years, yet we operate with the agility of a startup. That means a huge chance to create an immediate and lasting impact
• Our clients, partners and investors love our industry-leading product

To keep our employees happy and engaged, we are always assessing the benefits/perks we offer to ensure we are competitive. Here are a few we want to highlight:

• Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each year
• Work flexibility: hybrid and remote work policiesGenerous paid time-off policy (every location is different)Immediate eligibility for birthing and non-birthing parental leave
• Wellbeing and Home Office allowances
• A Culture Crew in every country to coordinate regular outings such as game nights, movie nights, and happy hours
• Every full-time employee receives stock options, allowing them to share in the company’s success
• We offer many benefits in various countries -- ask your recruiter for more information

Contentsquare is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. Your personal data is used by Contentsquare for recruitment purposes only. Read our Job Candidate Privacy Notice to find out more about data protection at Contentsquare and your rights. You can exercise your rights by using our dedicated Data Subject Rights Portal here . Your personal data will be securely stored in our hosting provider’s data center in Oregon (US west). We have implemented appropriate transfer mechanisms under applicable data protection laws. Apply for this job