Sr. Product Marketing Manager - Product Analytics

Job Description

What you’ll do:

• Go-to-Market Strategy: Develop and execute go-to-market strategies for product analytics in key verticals, including Retail, Banking/FSI, Travel & Hospitality, Telecom, and B2B. Focus on various buyer personas such as Product Managers, Digital Marketing, UX, E-Commerce, and Analyst Teams
• Solution Messaging & Positioning: Craft compelling messaging and competitive positioning for our product analytics solutions, with an emphasis on differentiating mobile app analytics experiences. Highlight the strengths of using Heap as a primary analytics tool for Product and Marketing Analytics use cases.
• Collaboration & Innovation: Work closely with Content and Marketing teams to support innovative awareness and demand generation tactics, driving market recognition and engagement.
• Product Strategy Partnership: Collaborate with product management to shape product strategy, develop key customer narratives, and define compelling use cases and business benefits for each solution area.
• Sales Enablement: Partner with field enablement and field teams to articulate the value of our product analytics solutions. Develop effective sales tools, including training content, cheat sheets, and FAQs, to facilitate the sales process.
• Launch Plans & Execution: Coordinate with product, partner, and customer service teams to build and execute comprehensive solution launch plans. Align these plans with revenue, adoption, and pipeline generation goals.
• Performance Tracking: Track, measure, and report on key metrics to assess the success of marketing initiatives against established objectives.

What you’ll need to succeed:

• Must have experience marketing a product analytics SaaS technology
• Minimum of 5 years of experience in solution marketing for B2B SaaS technology products, including experience with technology and services partners.
• In-depth knowledge of the mobile app market, including native and hybrid development frameworks and the vendor ecosystem.
• Proven expertise in developing go-to-market strategies for various verticals.
• Demonstrated ability to launch and grow innovative product, partner, and service-based solutions.
• Strong understanding of multi-product, services, and partner-related solution marketing.
• Confident and articulate leadership style, capable of expressing informed opinions within a strong, experienced team.
• High energy, proactive, and creative approach to marketing challenges.
• Proven track record of success in a fast-paced, collaborative, and flexible work environment.
• Experience partnering with sales leadership to support revenue goals.
• Exceptional writing and storytelling skills, capable of creating compelling marketing content.
• Excellent project management skills, with the ability to manage multiple projects under tight deadlines.
• Strong team player with an analytical mindset for data-driven decision-making.
• Native or fluent proficiency in English.

$145,000 - $165,000 a year For compensation, we set standard ranges for all roles based on function, level, and geographic location, benchmarked against similar-stage growth companies. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only and do not include bonus, commission, equity, or benefits. Apply for this job