Earned & Owned Media Senior Executive

Job Description

Do You Want To Be Part of Something Exciting?

At The Estée Lauder Companies you can play a role in our global success!

About The Estée Lauder Companies Inc.

The Estée Lauder Companies is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, Tommy Hilfiger, MAC, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin Paris, TOM FORD BEAUTY, Smashbox, Ermenegildo Zegna, AERIN, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced and Dr. Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

JOB DESCRIPTION:

As a Social Media Expert you will be responsible to;

• Actively participates in the Brands’ owned media strategy development, annual planning and monthly review process, as well as in the definition of their optimal A&P media mix
• Compile campaign performance results from agency, online, media using available tools, share with all
• Based on the 360 Consumer Marketing Plan, defines the owned media plan where to play, calenda , KPIs tracking, assets in accordance with brand digital strategy and owned media
• Creates, reviews and localizes assets for social / digital platforms
• Prepares and shares with e-retailers media kit to push organically content on their social pages
• Orchestrates the execution of virtual selling activities across different touch points
• Has deep knowledge of the brands in scope
• Working close with earned media to provide asset on owned media
• Leads campaigns, including owned media content co-creation with influencers
• Manages owned platforms (Facebook, Instagram, YouTube)
• Prepares conversation calendar with talkable& ownable content and runs social media campaigns
• Works closely with brand.com to integrate owned media activations where relevant
• Tracks and reports KPI's to brand teams on an on-going basis
• Runs Community Management, answering questions and comments from community in a timely manner & Social Media Listening activities via agency
• Acts as the social media listener for the brand, sharing regular consumer feedback summaries with Consumer Marketing
• Works closely with customer service team to provide optimal responses and feedback from consumers to the brand teams

• University level have a degree on related areas
• Minimum 5 years social media management experience
• Fluency in English
• Knowledge and experience working with social media platforms and tools (FB, IG, YT, Tiktok)
• Knowing what type of content works best on what platform
• Understanding how to optimize content based on platform
• Ability to engage an audience through social posts
• Copywriting expertise
• Short and effective headline writing
• Engaging introductions
• Strong communication skills
• Customer service driven ability to respond to customers on a timely manner
• SEO and data driven, with the ability to switch fast to new trends and consumer habits
• Brand knowledge (product, consumers, strategy)
• Team worker, able to work w/ multi brand and category teams
• Orchestration of various agencies and third parties

What We Offer:

Our Business of Beauty: Prestige beauty is a dynamic growth industry, and we are at the forefront, leading the way with our diverse portfolio of 25+ exceptional brands.

Our Culture & Values: We are a family company with deep-rooted values and a rich history. We embrace the challenges of leading in the ever-changing beauty landscape as an opportunity to drive our creativity and drive sustainable growth.

Our People: We believe that diverse backgrounds result in greater innovation across our organization. The value we place on cultivating future leaders is at the heart of our talent philosophy. We encourage continuous learning and we harness the strengths of our employees. The global nature of our work across multiple regions and brands, functions and channels provides fertile ground for mobility and career growth.

Our Commitments: We are commited to fostering a culture of respect and being positive influence in everything we do and in every community we serve. Corporate citizenship and sustainability are central to our beliefs — from employee volunteerism and our cause-related campaigns to the creation of high-performing and safe products, all while caring for people and the environment.

We are looking forward to your application!

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Estée Lauder Companies Türkiye