Global Growth Product Manager, APAC

Job Description

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome things. And that's where you come in: Instructure is looking for a high-performing Global Growth Product Manager to join our APAC team. This role will be based out of the Philippines.

Responsibilities: Regional Product Discovery and Strategy (40%)

• Document, analyze and prioritize requirements across customers, prospects, and internal teams, communicating these to the global team
• Own prioritization of regional needs across CX and Sales
• Expert in user discovery and insight synthesis skills to inform business case development and relay core needs to global development teams
• Partner with global product teams on discovery efforts including opportunity assessment definition, rapid experimentation and prototyping and validation with customers
• Deep understanding of the strengths and weaknesses of our products in each region (e.g. win/loss insights, product sentiment, market and competitive landscape)
• Conduct market and competitive analysis
• Informed of relevant education trends, changing landscape and emerging needs
• Subject matter expert in your respective region’s customer needs
• Strong business case development to advocate for highest impact revenue opportunities
• Contributor to annual regional business strategy including product line business planning and other strategic planning initiatives

Partnership and Support for Regional Launch and Execution (30%)

• Partner with internal teams, customers and user groups to identify market specific opportunities and inform product strategy
• Support product marketing to ensure localized materials align to regional needs (pitch decks, case studies, webinars, battlecards, etc)
• Ensure successful product and feature release and launch communications with cross-functional teams and within respective markets
• Support RFPs/Bids as needed to drive growth

Product Advocacy (30%)

• Subject matter expert on our suite of products uses and benefits
• Represent the product team & communicate developments with internal and external stakeholders (product roadmap, timelines, discovery efforts, etc)
• Public facing regional product representation in user groups, webinars, summits etc

To excel in this position, you must have:

• Minimum of 3+ years of experience in product marketing or product management in the software industry or relevant role; B2B Cloud SaaS experience preferred
• Self-starter who can create a vision, organize a plan and execute
• Genuine curiosity to experiment and measure the impact
• A willingness to fearlessly question assumptions and challenge the status quo
• The ability to identify and reduce friction in the user experience
• Strong analytical skills and be data-driven and methodical
• Ability to influence and lead across diverse cross-functional teams and geographies
• Excellent communication skills to effectively make a compelling business case when prioritizing initiatives and developing experiments
• A deep knowledge of customers (e.g., Why do they use the product? What are their problems? What are the barriers to value?)
• Ability to take large, complex projects and break them down into manageable pieces
• Awareness of key trends influencing Higher Education and K12 markets
• A passionate commitment to moving the needle of product growth

We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger. At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer. All Instructure employees are required to successfully pass a background check upon being hired. Apply for this job