Senior Marketing Manager

Job Description

About Recurly: Recurly, Inc., a SaaS company, provides a versatile subscription management platform to manage the entire subscription lifecycle for market-leading brands worldwide. Subscription businesses such as Sling TV, FabFitFun, Cinemark and Fubo.tv depend on Recurly to harness the power of the subscription model and drive recurring revenue growth. Since its launch in 2009, Recurly has deployed subscription billing for thousands of companies across 55 countries. Our platform empowers billions of credit card transactions and has enabled customers to recover nearly $1.2 billion in revenue in 2023. Recurly is backed by Accel-KKR, a leading technology-focused private equity firm with over $10 billion in capital commitments. The partnership offers Recurly access to significant capital and resources to make continued investments in technology and platform innovation and expand our go-to-market initiatives. The Senior Marketing Manager is a critical player. You'll design and implement highly-targeted inbound/outbound integrated marketing campaigns to named accounts in prioritized countries through multiple channels. You'll work with people in other departments, including product marketing, digital, field, partner marketing, and Sales. We expect you to be both creative and data-driven. Are you ready to combine process-oriented thinking and data analysis with creative ideation and strategy development? Recurly is a leader in subscription management, providing a great experience for thousands of the world’s best brands. We are high growth, in an explosive industry, and are looking for our next demand generation campaigns designed to drive engagement, conversion, and pipeline within our for our future customers. If you’re a driven, data- and results-oriented marketer who’s got some great campaign management chops, we’d love to talk with you.

Campaign Management

• Create integrated marketing campaigns based on market segments to drive leads, marketing qualified leads (MQLs), and ultimately pipeline creation
• Supervise the execution, monitoring, and measurement of marketing campaigns and their success to ensure campaign implementation follows organizational guidelines
• Improve new campaigns using data and feedback from existing and previous projects
• Align with the marketing events manager to align campaigns with in-person events (trade shows, dinner, conferences, seminars)..
• Partner with content and SDR team on outreach and follow-up communications for marketing campaigns, ensuring the alignment between sales and marketing is present from the beginning to end of the campaign
• Develop and maintain a captivating customer journey through digital media (social, web, email), content syndication, third party webinars, and other engagement vehicles to deliver fully integrated campaigns
• Map content story arcs to target personas; Orchestrate tactics, assets, and messages that align to those buying stages
• Ensure leads are captured with Marketing Operations into Salesforce. Forecast, track, and report on marketing campaign performance; Develop and implement testing plans to drive continual improvement
• Ensure timely deployment of initiatives; Partner with stakeholders, be proactive to get buy in and ensure timelines are met and projects are in budget
• Deliver succinct presentations to showcase results against goals, successes, and lessons learned and compile regular reports of campaign performance and results

Candidate Requirements

• 5+ years of experience creating and executing campaigns in a hyper-growth technology company
• Bachelor’s degree in advertising, marketing, business administration, and communications; or equivalent professional work experience
• Strong analytical thinking and the ability to clearly communicate your findings and solutions in both written and verbal
• A results-oriented attitude, with a strong focus on achieving results, relying on metrics to manage programs and measure success
• Proficiency with creative development, content management, email marketing, and lead nurturing
• Beneficial to have an understanding of video advertising and related metrics
• Familiarity with Salesforce, Marketo and Wrike or similar technology preferred
• Able to form strong relationships with internal/external teams
• A strong communicator - who can translate technical detail into a simple summary
• A self-starter who’s not afraid to ask for help or volunteer with new ideas
• Highly organized, including strong time-management
• Strong collaboration skills, ready to coordinate across departments
• Ability to manage multiple projects at the same time in a fast-paced environment

Benefits: As a full-time employee, Recurly offers competitive benefits programs, perks and options designed to fit your needs and the needs of your family. We offer medical, dental and vision benefits and a menu from which to choose options that work best for you and eligible dependents. We also offer life insurance, short and long-term disability, hospital indemnity, critical illness coverage, employee accident protection, health savings account (HSA) with company contribution & flexible spending account (FSA) options, employee assistance program, Legal and Pet Insurance. Other perks may include: 401(k) Retirement Plan and company match Company equity Flex Time Off Company Events Training/Development Tuition reimbursement Commuter benefits Volunteer opportunities Monthly internet stipend Recurly is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law. Recurly is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected] Apply for this job