Website Marketing Manager

Job Description

FloQast is looking for a Website Marketing Manager to join our Demand Generation team. Reporting to the Director of Demand Generation, you will be the product owner of FloQast’s marketing website, responsible for educating visitors on the value of FloQast and driving qualified inbound pipeline from the website. The ideal candidate for this position has a passion for experimentation and a deep understanding of B2B user behavior. You will manage the strategy, content, and performance of the marketing website while optimizing user experience, enhancing SEO, and collaborating with multiple internal teams. *Visa sponsorship is NOT available at this time

What You'll Do

• Manage the overall marketing website strategy, roadmap, content, information architecture, and performance in alignment with company initiatives and marketing campaigns
• Own the creation of new website pages and editing of existing pages in partnership with the creative and development teams
• Maintain a conversion rate optimization, including A/B and multivariate testing plans, to continuously improve the website’s performance and maximize inbound pipeline
• Consistently monitor and audit website health and content to ensure pages are up-to-date and bugs are fixed in a timely manner
• Proactively report on web metrics, providing insights and implementing suggested changes
• Develop short and long-term SEO strategies including keyword research, on-page optimization, content recommendations, and technical SEO recommendations
• Own and optimize experiences in our conversational marketing tool, Qualified, and our website personalization tool, Mutiny
• Support our international marketing teams with their website needs including our web translation tool, Weglot, interfacing with international SEO agencies, and expansion of our web presence into new international markets
• Conduct browser and device testing to ensure the best user experience for all website visitors
• Work with the development and Marketing Operations teams to implement performance tracking and tags through GTM and GA4
• Conduct regular competitive analyses to stay current on our competitors’ messaging and conversion strategies
• Stay current with B2B web trends, best practices, and emerging technologies
• Any other tasks that may be assigned to help the company meet its goals

What You'll Bring

• BA/BS Degree in Marketing, Computer Science, or a related field
• 5+ years of B2B website management experience
• 2+ years experience in SEO
• Experience with the following tools: Webflow (preferred), Google Analytics 4, Google Tag Manager, Qualified or similar conversational marketing tools, Mutiny or similar website personalization tools, and Weglot or similar translation tools
• Experience managing multi-language websites
• Experience running simultaneous personalized web experiences
• Experience running A/B and multivariate tests
• A keen eye for website UX and design
• A deep understanding of how B2B buyers use websites throughout the buying cycle
• Experience working directly with web developers and creative teams

Nice-to-Haves

• Knowledge of HubSpot is preferred but not required
• HTML/CSS skills are preferred but not required
• Experience working with a project management and/or ticketing tool like Asana or Jira

#LI-Remote #LI-MM1 #BI-Remote The base pay range for this position is $100,000 - $130,000. Compensation is not limited to base salary. FloQast values our Total Rewards, and offers a competitive and elaborate Benefits Package including, but not limited to, Medical, Dental, Vision, Family Forming benefits, Life & Disability Insurance, Unlimited Vacation, and participation in our Employee Stock Program. FloQast reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time. All applicants acknowledge that by applying to this position you understand that this specific pay range is contingent upon meeting the qualifications and requirements of the role, and for the successful completion of the interview selection and process. It is at the Company's discretion to determine what pay is provided to a candidate within the range associated with the role. Apply for this job