Resume Examples
January 16, 2025
14 Media Buyer Resume Examples
Buy yourself a ticket to success with these media buyer resume examples.
Build a resume for freeWhether you're an entry-level professional or a seasoned expert, your resume serves as your personal advertisement, showcasing your skills, experience, and potential to deliver impactful media campaigns. This comprehensive guide provides expert insights and resume examples tailored specifically for media buyers, helping you create a compelling resume that highlights your unique value proposition and sets you apart from the competition. Let's dive into these media buying resumes and explore how to craft a resume that will help you land your dream job in this dynamic field.
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Media Buyer Resume Examples
Entry-Level Media Buyer Resume
This entry-level media buyer resume example showcases how to highlight relevant skills and internship experience for those just starting their careers in media buying.
Build Your Entry-Level Media Buyer ResumeSophia Jones
[email protected] - (555) 123-4567 - Chicago, IL - linkedin.com/in/example
About
Recent marketing graduate with a strong foundation in media planning and buying principles. Seeking an entry-level media buyer position to apply my analytical skills and creative problem-solving abilities in developing effective media strategies.
Experience
Media Planning Intern
AdSmart Agency
06/2023 - 08/2023
Chicago, IL
- Assisted in developing media plans for local clients, resulting in a 15% increase in campaign engagement
- Conducted market research and competitive analysis to inform media buying decisions
- Collaborated with team members to optimize digital ad placements across various platforms
Marketing Assistant
Student Marketing Association, University of Illinois at Chicago
09/2022 - 05/2023
Chicago, IL
- Managed social media accounts, increasing follower engagement by 25%
- Organized campus events and promotional activities, attracting over 500 attendees
Education
Bachelor of Science - Marketing
University of Illinois at Chicago
09/2020 - 05/2024
Chicago, IL
- GPA: 3.7
Projects
Campus Media Campaign
09/2023 - 12/2023
Developed and executed a cross-platform media campaign for a university event, resulting in a 40% increase in attendance compared to the previous year
Certifications
Google Ads Search Certification
Facebook Blueprint Certification
Skills
Media planning and buying • Digital advertising platforms (Google Ads, Facebook Ads) • Market research and data analysis • Strong communication and presentation skills • Proficient in Microsoft Excel and PowerPoint
Why this resume is great
This entry-level media buyer resume effectively showcases the candidate's potential despite limited professional experience. The About section clearly states the applicant's career objective and highlights relevant skills. The Education section prominently displays a strong GPA, while the Experience section emphasizes internship and extracurricular activities directly related to media buying. The Skills section demonstrates a solid foundation in essential tools and techniques, and the Projects and Certifications sections further reinforce the candidate's dedication to the field.
Digital Media Buyer Resume
This digital media buyer resume example demonstrates how to highlight expertise in online advertising platforms and data-driven campaign optimization.
Build Your Digital Media Buyer ResumeJack Anderson
[email protected] - (555) 987-6543 - New York, NY - linkedin.com/in/example
About
Results-driven Digital Media Buyer with 5+ years of experience in planning and executing successful online advertising campaigns. Skilled in leveraging data analytics to optimize ad performance across multiple digital platforms.
Experience
Senior Digital Media Buyer
NextGen Digital
03/2021 - Present
New York, NY
- Manage $5M+ annual digital advertising budget across search, social, and programmatic platforms
- Developed and implemented a cross-channel attribution model, increasing ROAS by 30%
- Lead a team of 3 junior media buyers, providing mentorship and performance evaluations
Digital Media Buyer
AdVantage Media Group
06/2018 - 02/2021
Boston, MA
- Executed digital media campaigns for clients in retail and e-commerce sectors
- Optimized campaign performance using A/B testing and audience segmentation techniques
- Reduced client's cost per acquisition by 25% through strategic budget allocation
Education
Bachelor of Business Administration - Marketing
Boston University
09/2014 - 05/2018
Boston, MA
- GPA: 3.6
Projects
Cross-Platform Retargeting Strategy
01/2023 - 04/2023
Developed and implemented a cross-platform retargeting strategy for a major e-commerce client, resulting in a 40% increase in conversion rates
Certifications
Google Analytics Individual Qualification
Amazon Advertising Accredited Professional
Skills
Programmatic advertising • Search engine marketing (SEM) • Social media advertising • Data analysis and visualization • Campaign optimization • Budget management • Team leadership
Why this resume is great
This digital media buyer resume effectively showcases the candidate's expertise in online advertising. The About section succinctly summarizes key qualifications and years of experience. The Experience section highlights impressive achievements, such as managing large budgets and improving campaign performance. The Skills section demonstrates proficiency in various digital advertising platforms and techniques. The Projects and Certifications sections further reinforce the candidate's expertise and commitment to staying current in the field.
Senior Media Buyer Resume
This senior media buyer resume example illustrates how to highlight leadership experience and strategic planning skills in media buying.
Build Your Senior Media Buyer ResumeIsabella Torres
[email protected] - (555) 234-5678 - Los Angeles, CA - linkedin.com/in/example
About
Strategic Senior Media Buyer with 10+ years of experience in developing and executing multi-million dollar media campaigns across traditional and digital channels. Proven track record of driving ROI and building strong client relationships.
Experience
Senior Media Buyer
MediaForce Solutions
07/2018 - Present
Los Angeles, CA
- Lead a team of 8 media buyers, overseeing $50M+ in annual media spend across 20+ clients
- Developed and implemented a cross-channel attribution model, increasing client ROAS by 35%
- Negotiated strategic partnerships with major media outlets, securing $2M in added value
Media Buying Manager
AdSphere Group
03/2014 - 06/2018
San Francisco, CA
- Managed media planning and buying for key accounts in the technology and finance sectors
- Implemented data-driven optimization strategies, resulting in a 28% increase in campaign performance
- Mentored junior team members and facilitated training sessions on emerging media trends
Media Buyer
Pacific Media Partners
09/2010 - 02/2014
Seattle, WA
- Executed media buys across TV, radio, print, and digital platforms for local and regional clients
- Conducted post-campaign analysis and presented performance reports to clients
- Consistently exceeded client KPIs, resulting in a 95% client retention rate
Education
Master of Business Administration
University of Southern California
09/2016 - 05/2018
Los Angeles, CA
Bachelor of Arts in Communication
University of Washington
09/2006 - 05/2010
Seattle, WA
Projects
Integrated Media Strategy for Product Launch
01/2023 - 06/2023
Developed and executed a multi-channel media strategy for a major consumer electronics product launch, resulting in a 50% increase in market share within the first quarter
Certifications
IAB Digital Media Buying and Planning Certification
Programmatic Advertising Certification
Skills
Strategic media planning • Cross-channel campaign management • Team leadership and mentoring • Client relationship management • Budget optimization • Data analysis and reporting • Negotiation and vendor management
Why this resume is great
This senior media buyer resume effectively showcases the candidate's extensive experience and leadership skills. The About section provides a concise overview of the applicant's expertise and achievements. The Experience section highlights progressively responsible roles, emphasizing key accomplishments such as managing large budgets and improving campaign performance. The Skills section demonstrates a well-rounded skill set essential for a senior position. The Projects and Certifications sections further reinforce the candidate's expertise and commitment to professional development.
Programmatic Media Buyer Resume
This programmatic media buyer resume example showcases specialized skills in automated ad buying and real-time bidding strategies.
Build Your Programmatic Media Buyer ResumeLuka Ferrari
[email protected] - (555) 876-5432 - San Francisco, CA - linkedin.com/in/example
About
Innovative Programmatic Media Buyer with 6 years of experience in leveraging data-driven strategies to optimize digital advertising campaigns. Expertise in DSPs, SSPs, and real-time bidding platforms, with a proven track record of improving campaign performance and ROI.
Experience
Senior Programmatic Media Buyer
TechAd Solutions
05/2020 - Present
San Francisco, CA
- Manage $10M+ annual programmatic ad spend across multiple DSPs and ad exchanges
- Developed and implemented machine learning algorithms for bid optimization, resulting in a 40% increase in ROAS
- Lead a team of 3 programmatic specialists, providing technical guidance and performance evaluations
Programmatic Media Buyer
DataDriven Media
08/2017 - 04/2020
New York, NY
- Executed programmatic campaigns for clients in finance, technology, and e-commerce sectors
- Implemented advanced audience targeting and segmentation strategies, reducing CPA by 35%
- Collaborated with data science team to develop custom reporting dashboards for real-time campaign monitoring
Education
Master of Science - Business Analytics
New York University
09/2015 - 05/2017
New York, NY
Bachelor of Science - Computer Science
University of California, Berkeley
09/2011 - 05/2015
Berkeley, CA
Projects
AI-Powered Bid Optimization Algorithm
03/2023 - 08/2023
Developed and implemented an AI-powered bid optimization algorithm, resulting in a 25% improvement in campaign efficiency across all client accounts
Certifications
The Trade Desk Edge Academy Certification
Google Marketing Platform Certification
Skills
Demand-side platforms (DSPs) • Supply-side platforms (SSPs) • Real-time bidding (RTB) • Programmatic direct and private marketplace deals • Data management platforms (DMPs) • Python and R for data analysis • Machine learning for bid optimization
Why this resume is great
This programmatic media buyer resume effectively highlights the candidate's specialized skills and experience in automated ad buying. The About section provides a clear overview of the applicant's expertise in programmatic advertising. The Experience section showcases impressive achievements, such as managing large budgets and implementing innovative strategies. The Skills section demonstrates proficiency in essential programmatic tools and technologies. The Projects and Certifications sections further reinforce the candidate's technical expertise and commitment to staying current in this rapidly evolving field.
Social Media Buyer Resume
This social media buyer resume example demonstrates expertise in planning and executing advertising campaigns across various social media platforms.
Build Your Social Media Buyer ResumeMia Gonzalez
[email protected] - (555) 345-6789 - Miami, FL - linkedin.com/in/example
About
Dynamic Social Media Buyer with 4 years of experience in developing and executing high-performance advertising campaigns across multiple social platforms. Skilled in leveraging audience insights and platform-specific features to maximize engagement and ROI.
Experience
Social Media Buyer
SocialBoost Agency
06/2021 - Present
Miami, FL
- Manage $5M+ annual social media ad spend across Facebook, Instagram, Twitter, LinkedIn, and TikTok
- Developed and implemented a cross-platform retargeting strategy, increasing conversion rates by 45%
- Collaborate with creative team to optimize ad content and formats, resulting in a 30% improvement in click-through rates
Junior Social Media Buyer
DigitalEdge Marketing
08/2019 - 05/2021
Orlando, FL
- Executed social media campaigns for clients in hospitality, entertainment, and retail sectors
- Conducted A/B testing on ad creatives and targeting parameters, improving campaign performance by 25%
- Prepared weekly performance reports and presented insights to clients and internal stakeholders
Education
Bachelor of Science - Marketing
University of Florida
09/2015 - 05/2019
Gainesville, FL
- GPA: 3.5
Projects
Influencer-Driven Social Media Campaign
02/2023 - 04/2023
- Conceptualized and executed an influencer-driven social media campaign for a beauty brand
- Resulted in a 60% increase in engagement and a 40% boost in sales
Certifications
Facebook Blueprint Certification
Twitter Flight School Certification
Skills
Facebook Ads Manager • Instagram Advertising • Twitter Ads • LinkedIn Campaign Manager • TikTok Ads • Audience targeting and segmentation • Social media analytics and reporting • Creative optimization
Why this resume is great
This social media buyer resume effectively showcases the candidate's expertise in social media advertising. The About section provides a clear overview of the applicant's experience and key skills. The Experience section highlights impressive achievements, such as managing large budgets and improving campaign performance across multiple platforms. The Skills section demonstrates proficiency in various social media advertising tools and techniques. The Projects and Certifications sections further reinforce the candidate's specialized knowledge and commitment to professional development in the social media advertising space.
Traditional Media Buyer Resume
This traditional media buyer resume example highlights expertise in planning and executing advertising campaigns across TV, radio, print, and outdoor media.
Build Your Traditional Media Buyer ResumeWilliam White
[email protected] - (555) 456-7890 - Atlanta, GA - linkedin.com/in/example
About
Experienced Traditional Media Buyer with 8 years of expertise in planning and executing impactful advertising campaigns across TV, radio, print, and outdoor media. Skilled in negotiating advantageous rates and placements to maximize client budgets and reach target audiences effectively.
Experience
Senior Traditional Media Buyer
ClassicAd Solutions
09/2019 - Present
Atlanta, GA
- Manage $20M+ annual media spend across traditional channels for diverse client portfolio
- Negotiated and secured premium ad placements, resulting in 25% increase in brand recall for key clients
- Developed and implemented a cross-media attribution model, improving overall campaign ROI by 30%
Traditional Media Buyer
MediaMasters Group
06/2015 - 08/2019
Nashville, TN
- Planned and executed multi-channel campaigns for clients in automotive, healthcare, and retail sectors
- Conducted in-depth market research to identify optimal media mix and audience targeting strategies
- Achieved an average of 15% cost savings through strategic vendor negotiations and bulk buying
Education
Bachelor of Business Administration - Marketing
University of Georgia
09/2011 - 05/2015
Athens, GA
- GPA: 3.6
Projects
Integrated Traditional Media Campaign
01/2023 - 06/2023
Developed and executed an integrated traditional media campaign for a regional retail chain, resulting in a 35% increase in foot traffic and a 20% boost in sales
Certifications
Media Rating Council (MRC) Certification
Arbitron Radio Ratings Certification
Skills
TV media buying • Radio advertising • Print media planning • Out-of-home (OOH) advertising • Media research and analysis • Rate negotiation • Nielsen ratings analysis • Post-buy analysis and optimization
Why this resume is great
This traditional media buyer resume effectively showcases the candidate's expertise in planning and executing campaigns across various traditional media channels. The About section provides a clear overview of the applicant's experience and key strengths. The Experience section highlights impressive achievements, such as managing large budgets and improving campaign performance through strategic negotiations and data-driven decisions. The Skills section demonstrates proficiency in various traditional media buying tools and techniques. The Projects and Certifications sections further reinforce the candidate's specialized knowledge and commitment to professional development in traditional media buying.
Media Buyer and Planner Resume
This media buyer and planner resume example demonstrates a comprehensive skill set in both media buying and strategic planning across multiple channels.
Build Your Media Buyer and Planner ResumeSara Mohammed
[email protected] - (555) 567-8901 - Houston, TX - linkedin.com/in/example
About
Versatile Media Buyer and Planner with 7 years of experience in developing and executing integrated media strategies across traditional and digital channels. Adept at leveraging market insights and data analytics to optimize campaign performance and deliver measurable results for clients.
Experience
Senior Media Buyer and Planner
Integrated Media Solutions
04/2020 - Present
Houston, TX
- Lead media strategy and execution for accounts totaling $30M+ in annual media spend
- Developed a cross-channel planning framework, resulting in a 40% improvement in overall campaign efficiency
- Manage a team of 5 media specialists, providing mentorship and fostering professional growth
Media Buyer and Planner
AdVision Group
07/2016 - 03/2020
Dallas, TX
- Created and implemented media plans for clients in consumer goods, finance, and healthcare industries
- Utilized advanced analytics tools to optimize media mix and audience targeting, increasing ROAS by 25%
- Collaborated with creative teams to align media strategy with brand messaging and campaign objectives
Education
Master of Science - Marketing Analytics
Southern Methodist University
09/2014 - 05/2016
Dallas, TX
Bachelor of Arts - Communication
University of Texas at Austin
09/2010 - 05/2014
Austin, TX
Projects
Omnichannel Media Strategy
09/2022 - 12/2022
Developed and executed an omnichannel media strategy for a national restaurant chain, resulting in a 50% increase in brand awareness and a 30% boost in customer acquisition
Certifications
IAB Digital Media Planning and Buying Certification
Comscore Digital Analytix Certification
Skills
Integrated media planning • Traditional and digital media buying • Market research and audience analysis • Media mix modeling • Budget allocation and optimization • Vendor relationship management • Data visualization and reporting • Team leadership and project management
Why this resume is great
This media buyer and planner resume effectively showcases the candidate's comprehensive skill set in both media buying and strategic planning. The About section provides a clear overview of the applicant's experience and key strengths. The Experience section highlights impressive achievements, such as managing large budgets and improving campaign performance through innovative strategies. The Skills section demonstrates proficiency in a wide range of media planning and buying techniques. The Projects and Certifications sections further reinforce the candidate's expertise and commitment to professional development across various aspects of media planning and buying.
E-commerce Media Buyer Resume
This e-commerce media buyer resume example highlights specialized skills in planning and executing digital advertising campaigns for online retail businesses.
Build Your E-commerce Media Buyer ResumeSoo-yun Huang
[email protected] - (555) 678-9012 - Seattle, WA - linkedin.com/in/example
About
Results-driven E-commerce Media Buyer with 5 years of experience in developing and executing high-performance digital advertising campaigns for online retail businesses. Skilled in leveraging data analytics and customer insights to drive conversions and maximize ROI across multiple e-commerce platforms.
Experience
Senior E-commerce Media Buyer
DigitalShop Solutions
02/2021 - Present
Seattle, WA
- Manage $15M+ annual digital ad spend across Google Ads, Amazon Advertising, and social media platforms for e-commerce clients
- Developed and implemented a cross-platform attribution model, increasing ROAS by 45% for key accounts
- Lead a team of 3 e-commerce specialists, providing guidance on platform-specific strategies and best practices
E-commerce Media Buyer
OnlineRetail Accelerator
06/2018 - 01/2021
Portland, OR
- Executed digital advertising campaigns for D2C brands and e-commerce marketplaces
- Implemented advanced audience targeting and retargeting strategies, reducing cost per acquisition by 30%
- Conducted A/B testing on ad creatives and landing pages, improving conversion rates by 25%
Education
Bachelor of Science - Marketing
University of Washington
09/2014 - 05/2018
Seattle, WA
- GPA: 3.7
Projects
AI-Powered Product Recommendation Engine
04/2023 - 07/2023
Collaborated with data science team to develop and implement an AI-powered product recommendation engine for ad placements, resulting in a 35% increase in average order value
Certifications
Google Shopping Ads Certification
Amazon Advertising Accredited Professional
Skills
Google Ads (Search, Shopping, Display) • Amazon Advertising (Sponsored Products, Sponsored Brands) • Facebook and Instagram Ads for e-commerce • Shopify advertising integration • E-commerce analytics and reporting • Conversion rate optimization (CRO) • A/B testing and landing page optimization • Customer lifetime value (CLV) analysis
Why this resume is great
This e-commerce media buyer resume effectively showcases the candidate's specialized skills in digital advertising for online retail businesses. The About section provides a clear overview of the applicant's experience and key strengths in e-commerce advertising. The Experience section highlights impressive achievements, such as managing large budgets and improving campaign performance across various e-commerce platforms. The Skills section demonstrates proficiency in essential e-commerce advertising tools and techniques. The Projects and Certifications sections further reinforce the candidate's expertise and commitment to staying current with e-commerce advertising best practices.
Agency Media Buyer Resume
This agency media buyer resume example demonstrates expertise in managing multiple client accounts and executing diverse media campaigns within an agency setting.
Build Your Agency Media Buyer ResumeThomas Anderson
[email protected] - (555) 789-0123 - Los Angeles, CA - linkedin.com/in/example
About
Dynamic Agency Media Buyer with 6 years of experience in planning and executing multi-channel advertising campaigns for diverse client portfolios. Adept at balancing multiple accounts, meeting tight deadlines, and delivering exceptional results in a fast-paced agency environment.
Experience
Senior Agency Media Buyer
AdVantage Agency
08/2020 - Present
Los Angeles, CA
- Manage media strategy and execution for 10+ client accounts totaling $25M+ in annual media spend
- Developed a proprietary media mix optimization model, increasing overall client ROAS by 35%
- Lead pitches and presentations for new business opportunities, contributing to 40% agency growth
Agency Media Buyer
CreativeForce Media
05/2017 - 07/2020
San Francisco, CA
- Executed integrated media campaigns for clients in technology, entertainment, and CPG sectors
- Implemented data-driven optimization strategies, resulting in a 28% average improvement in campaign performance
- Collaborated with cross-functional teams to align media strategy with creative concepts and brand objectives
Education
Bachelor of Arts - Advertising
University of Southern California
09/2013 - 05/2017
Los Angeles, CA
- GPA: 3.6
Projects
Multi-Channel Brand Launch Campaign
01/2023 - 04/2023
Conceptualized and executed a multi-channel media strategy for a new CPG brand launch, resulting in 80% brand awareness among target audience within three months
Certifications
4A's Media Buying Certification
Google Analytics Individual Qualification
Skills
Strategic media planning • Cross-channel campaign management • Client relationship management • New business pitching • Media research and competitive analysis • Budget allocation and optimization • Agency workflow management • Data analysis and visualization
Why this resume is great
This agency media buyer resume effectively showcases the candidate's expertise in managing multiple client accounts and executing diverse media campaigns. The About section provides a clear overview of the applicant's experience and key strengths in an agency setting. The Experience section highlights impressive achievements, such as managing large budgets and improving campaign performance across various clients. The Skills section demonstrates proficiency in essential agency media buying tools and techniques. The Projects and Certifications sections further reinforce the candidate's expertise and commitment to professional development in the agency environment.
In-House Media Buyer Resume
This in-house media buyer resume example highlights expertise in developing and executing media strategies aligned with a single brand's objectives and marketing goals.
Build Your In-House Media Buyer ResumeAmelia Jones
[email protected] - (555) 890-1234 - Boston, MA - linkedin.com/in/example
About
Strategic In-House Media Buyer with 7 years of experience in developing and executing comprehensive media strategies for a leading consumer brand. Skilled in aligning media initiatives with overall marketing objectives and leveraging deep brand knowledge to drive growth and engagement.
Experience
Senior In-House Media Buyer
TechGadgets Inc.
06/2019 - Present
Boston, MA
- Lead all media planning and buying efforts for a $50M+ annual advertising budget across traditional and digital channels
- Developed and implemented a data-driven media attribution model, increasing ROAS by 40% year-over-year
- Collaborate with marketing, product, and sales teams to align media strategy with business objectives and product launches
Media Buyer
FashionForward Brands
08/2016 - 05/2019
New York, NY
- Executed multi-channel media campaigns to support seasonal collections and promotional events
- Implemented advanced audience segmentation strategies, reducing customer acquisition costs by 25%
- Managed relationships with media vendors and agencies to secure favorable rates and added value opportunities
Education
Master of Business Administration
Boston University
09/2014 - 05/2016
Boston, MA
Bachelor of Science in Marketing
New York University
09/2010 - 05/2014
New York, NY
Projects
Omnichannel Product Launch Campaign
03/2023 - 06/2023
Developed and executed an omnichannel media strategy for a flagship product launch, resulting in a 60% increase in sales compared to previous launches
Certifications
ANA Certified Media Professional
IAB Digital Media Buying and Planning Certification
Skills
Integrated media strategy • Brand-specific audience targeting • Marketing funnel optimization • Traditional and digital media buying • Media mix modeling • Cross-functional collaboration • Vendor and agency management • Media performance analysis and reporting
Why this resume is great
This in-house media buyer resume effectively showcases the candidate's expertise in developing and executing media strategies for a single brand. The About section provides a clear overview of the applicant's experience and key strengths in an in-house setting. The Experience section highlights impressive achievements, such as managing large budgets and improving campaign performance through data-driven strategies. The Skills section demonstrates proficiency in essential in-house media buying tools and techniques. The Projects and Certifications sections further reinforce the candidate's expertise and commitment to professional development in brand-specific media buying.
B2B Media Buyer Resume
This B2B media buyer resume example demonstrates expertise in planning and executing advertising campaigns targeting business audiences across various industries.
Build Your B2B Media Buyer ResumeHiroshi Liu
[email protected] - (555) 901-2345 - San Jose, CA - linkedin.com/in/example
About
Results-driven B2B Media Buyer with 6 years of experience in developing and executing targeted advertising campaigns for business-to-business clients. Skilled in leveraging industry-specific insights and data analytics to reach decision-makers and drive lead generation across multiple channels.
Experience
Senior B2B Media Buyer
TechMarketing Solutions
03/2020 - Present
San Jose, CA
- Manage $20M+ annual B2B media spend across digital, print, and event channels for technology and SaaS clients
- Developed and implemented an account-based marketing (ABM) media strategy, increasing qualified leads by 50%
- Lead a team of 3 B2B media specialists, providing guidance on industry-specific targeting and best practices
B2B Media Buyer
IndustryConnect Media
07/2017 - 02/2020
Chicago, IL
- Executed multi-channel B2B campaigns for clients in manufacturing, finance, and professional services sectors
- Implemented advanced audience targeting strategies, reducing cost per lead by 35%
- Collaborated with content marketing team to align media placements with thought leadership initiatives
Education
Bachelor of Science - Business Administration
University of Illinois at Urbana-Champaign
09/2013 - 05/2017
Urbana-Champaign, IL
- GPA: 3.8
Projects
Integrated B2B Lead Generation Campaign
01/2023 - 04/2023
Developed and executed an integrated B2B lead generation campaign for a cloud services provider, resulting in a 75% increase in marketing qualified leads (MQLs)
Certifications
Demandbase Certified Account-Based Marketing Strategist
LinkedIn Advertising Certification
Skills
B2B digital advertising platforms • LinkedIn Ads and Sales Navigator • Trade publication advertising • Account-based marketing (ABM) • B2B event sponsorship and management • Industry-specific audience targeting • Marketing automation integration • B2B marketing funnel optimization
Why this resume is great
This B2B media buyer resume effectively showcases the candidate's expertise in planning and executing advertising campaigns for business audiences. The About section provides a clear overview of the applicant's experience and key strengths in B2B media buying. The Experience section highlights impressive achievements, such as managing large budgets and improving lead generation through targeted strategies. The Skills section demonstrates proficiency in essential B2B media buying tools and techniques. The Projects and Certifications sections further reinforce the candidate's expertise and commitment to professional development in B2B-specific media buying.
B2C Media Buyer Resume
This B2C media buyer resume example highlights expertise in planning and executing advertising campaigns targeting consumer audiences across various product categories.
Build Your B2C Media Buyer ResumeSophie Rossi
[email protected] - (555) 012-3456 - New York, NY - linkedin.com/in/example
About
Innovative B2C Media Buyer with 5 years of experience in developing and executing consumer-focused advertising campaigns across multiple channels. Adept at leveraging consumer insights and market trends to create impactful media strategies that drive brand awareness and sales for diverse product categories.
Experience
B2C Media Buyer
ConsumerReach Marketing
09/2020 - Present
New York, NY
- Manage $15M+ annual media spend across traditional and digital channels for CPG, retail, and lifestyle brands
- Developed and implemented a seasonal media planning framework, increasing ROI by 30% during peak shopping periods
- Collaborate with creative teams to optimize ad content and placement for maximum consumer engagement
Junior Media Buyer
BrandBoost Agency
06/2018 - 08/2020
Chicago, IL
- Assisted in planning and executing multi-channel B2C campaigns for clients in food & beverage and personal care industries
- Conducted consumer research and competitive analysis to inform media strategy and audience targeting
- Implemented A/B testing for ad creatives and placements, improving click-through rates by 25%
Education
Bachelor of Science - Marketing
Northwestern University
09/2014 - 05/2018
Evanston, IL
- GPA: 3.7
Projects
Integrated Holiday Shopping Campaign
10/2022 - 12/2022
Conceptualized and executed an integrated holiday shopping campaign for a major retail client, resulting in a 40% increase in year-over-year sales during the Black Friday to Christmas period
Certifications
IAB Digital Media Buying and Planning Certification
Nielsen Audience Measurement Certification
Skills
Consumer behavior analysis • Multichannel media planning • Social media advertising • Influencer marketing campaigns • TV and radio media buying • Print and out-of-home advertising • E-commerce platform advertising • Consumer journey mapping
Why this resume is great
This B2C media buyer resume effectively showcases the candidate's expertise in consumer-focused advertising campaigns. The About section succinctly summarizes key qualifications and experience in B2C media buying. The Experience section highlights notable achievements, such as managing substantial budgets and improving campaign performance through innovative strategies. The Skills section demonstrates a comprehensive understanding of consumer-oriented media buying techniques. The Projects and Certifications sections further reinforce the candidate's expertise in B2C advertising and commitment to professional development.
Multichannel Media Buyer Resume
This multichannel media buyer resume example demonstrates expertise in planning and executing integrated advertising campaigns across various traditional and digital channels.
Build Your Multichannel Media Buyer ResumeOmar Hassan
[email protected] - (555) 123-4567 - Chicago, IL - linkedin.com/in/example
About
Strategic Multichannel Media Buyer with 7 years of experience in developing and executing integrated advertising campaigns across traditional and digital platforms. Skilled in optimizing media mix to maximize reach, engagement, and ROI for diverse client portfolios.
Experience
Senior Multichannel Media Buyer
OmniMedia Solutions
11/2019 - Present
Chicago, IL
- Lead media strategy and execution for accounts totaling $30M+ in annual media spend across TV, radio, print, digital, and OOH channels
- Developed a cross-channel attribution model, improving overall campaign efficiency by 35%
- Mentor a team of 4 junior media buyers, fostering their professional growth and expertise in multichannel strategies
Multichannel Media Buyer
Integrated Advertising Group
08/2016 - 10/2019
Detroit, MI
- Planned and executed integrated media campaigns for automotive, healthcare, and retail clients
- Implemented data-driven optimization techniques, resulting in a 28% increase in cross-channel campaign performance
- Collaborated with research team to develop audience personas and journey maps for targeted media placements
Education
Master of Science - Integrated Marketing Communications
Northwestern University
09/2014 - 06/2016
Evanston, IL
Bachelor of Arts - Communication
University of Michigan
09/2010 - 05/2014
Ann Arbor, MI
Projects
Omnichannel Brand Awareness Campaign
02/2023 - 05/2023
Developed and executed an omnichannel brand awareness campaign for a national insurance provider, resulting in a 50% increase in brand consideration and a 30% boost in quote requests
Certifications
4A's Multichannel Media Planning Certification
Google Marketing Platform Certification
Skills
Integrated media planning • Cross-channel campaign management • Traditional media buying (TV, radio, print, OOH) • Digital media platforms (programmatic, social, search) • Media mix modeling • Audience segmentation and targeting • Budget allocation and optimization • Analytics and performance reporting
Why this resume is great
This multichannel media buyer resume effectively showcases the candidate's expertise in integrated advertising campaigns across various platforms. The About section provides a concise overview of the applicant's experience and key strengths in multichannel media buying. The Experience section highlights impressive achievements, such as managing large budgets and improving campaign performance through data-driven strategies. The Skills section demonstrates proficiency in a wide range of media buying tools and techniques across multiple channels. The Projects and Certifications sections further reinforce the candidate's expertise and commitment to professional development in multichannel media strategies.
Data-Driven Media Buyer Resume
This data-driven media buyer resume example highlights expertise in leveraging analytics and insights to optimize media campaigns and drive measurable results.
Build Your Data-Driven Media Buyer ResumeZoe Chen
[email protected] - (555) 234-5678 - San Francisco, CA - linkedin.com/in/example
About
Analytical Data-Driven Media Buyer with 6 years of experience in leveraging advanced analytics and machine learning techniques to optimize media campaigns and drive measurable ROI. Skilled in transforming complex data sets into actionable insights for strategic media planning and buying decisions.
Experience
Senior Data-Driven Media Buyer
Precision Analytics Media
01/2020 - Present
San Francisco, CA
- Manage $25M+ annual media spend across digital platforms, utilizing data-driven strategies to maximize performance
- Developed and implemented a machine learning algorithm for real-time bid optimization, increasing ROAS by 45%
- Lead a team of 3 data analysts, fostering a culture of data-driven decision-making in media planning and buying
Data-Driven Media Buyer
QuantumAd Solutions
06/2017 - 12/2019
New York, NY
- Executed data-driven media campaigns for clients in fintech, e-commerce, and SaaS industries
- Implemented advanced attribution modeling techniques, improving cross-channel campaign efficiency by 30%
- Collaborated with data science team to develop predictive models for audience segmentation and targeting
Education
Master of Science - Business Analytics
New York University
09/2015 - 05/2017
New York, NY
Bachelor of Science - Statistics
University of California, Berkeley
09/2011 - 05/2015
Berkeley, CA
Projects
AI-Powered Media Mix Optimizer
03/2023 - 07/2023
Developed and implemented an AI-powered media mix optimization tool, resulting in a 40% improvement in overall campaign efficiency across all client accounts
Certifications
Google Advanced Analytics Certification
Tableau Desktop Specialist Certification
Skills
Advanced data analysis and visualization • Machine learning for media optimization • Programmatic advertising platforms • A/B testing and multivariate analysis • Marketing mix modeling • Customer lifetime value (CLV) analysis • Python and R programming • SQL and big data technologies
Why this resume is great
This data-driven media buyer resume effectively showcases the candidate's expertise in leveraging analytics for media campaign optimization. The About section provides a clear overview of the applicant's experience and key strengths in data-driven media buying. The Experience section highlights impressive achievements, such as developing machine learning algorithms and improving campaign performance through advanced analytics. The Skills section demonstrates proficiency in a wide range of analytical tools and techniques essential for data-driven media buying. The Projects and Certifications sections further reinforce the candidate's technical expertise and commitment to staying current in this rapidly evolving field.
How to Write a Media Buyer Resume
Media Buyer Resume Outline
A well-structured media buyer resume should include the following sections:
- Contact Information
- Professional Summary or Objective
- Work Experience
- Education
- Skills
- Projects (if applicable)
- Certifications
- Additional Sections (e.g., Awards, Professional Associations)
Which Resume Layout Should a Media Buyer Use?
Media buyers should typically use a reverse-chronological resume layout, which highlights their most recent and relevant experience first. This format allows hiring managers to quickly assess your career progression and current skill set. However, if you're changing careers or have limited experience in media buying, a combination resume format that emphasizes your transferable skills might be more appropriate.
What Your Media Buyer Resume Header Should Include
Your media buyer resume header should include essential contact information that allows potential employers to easily reach you. Here's what to include:
Jane Smith
[email protected] - (555) 123-4567 - New York, NY - linkedin.com/in/example
Why it works
- Full name is clearly visible and professional - Location includes city and state, which is sufficient for job applications - Phone number and email address are provided for easy contact - LinkedIn profile URL is included, offering additional professional information
J. Smith
Bad example
- Name is abbreviated, making it less professional and memorable - Location information is missing, which may be important for local job opportunities - Phone number is not provided, limiting contact options - LinkedIn profile is omitted, missing an opportunity to showcase professional presence
What Your Media Buyer Resume Summary Should Include
A compelling media buyer resume summary should concisely highlight your key qualifications, experience, and unique value proposition. It should be tailored to the specific job you're applying for and include:
- Years of experience in media buying
- Specific areas of expertise (e.g., digital media, programmatic advertising)
- Notable achievements or skills that set you apart
- Your career goal or what you can bring to the role
Media Buyer Resume Summary Examples
About
Results-driven Media Buyer with 5+ years of experience in digital and traditional media planning. Expertise in programmatic advertising and data-driven campaign optimization. Proven track record of increasing ROAS by 30% and reducing CPAs by 25% for major retail clients. Seeking to leverage my analytical skills and industry knowledge to drive impactful media strategies for XYZ Agency.
Why it works
- Clearly states years of experience and areas of expertise - Highlights specific achievements with quantifiable results - Mentions key skills relevant to media buying (analytical skills, industry knowledge) - Includes a career objective tailored to the specific company
About
Experienced media professional looking for a new opportunity in media buying. Good at planning and executing campaigns. Familiar with various advertising platforms.
Bad example
- Lacks specific details about years of experience or areas of expertise - No mention of achievements or quantifiable results - Uses vague language ("good at," "familiar with") instead of highlighting specific skills - Doesn't include a clear career objective or value proposition
What Are the Most Common Media Buyer Responsibilities?
Understanding the typical responsibilities of a media buyer is crucial for crafting an effective resume. Common media buyer responsibilities include:
- Developing and executing media plans across various channels
- Negotiating ad rates and placements with media vendors
- Analyzing campaign performance and optimizing strategies based on data insights
- Managing advertising budgets and ensuring cost-effective media buys
- Staying up-to-date with industry trends and emerging advertising platforms
- Collaborating with creative teams to align media strategy with campaign objectives
- Conducting market research and competitive analysis
- Preparing reports and presentations for clients or stakeholders
What Your Media Buyer Resume Experience Should Include
When detailing your work experience as a media buyer, focus on highlighting your achievements and the impact of your work. Use action verbs and quantify your results whenever possible. Include:
- Specific campaigns or projects you've worked on
- Budget sizes you've managed
- Improvements in key performance indicators (KPIs) such as ROAS, CPA, or CTR
- New strategies or technologies you've implemented
- Cross-functional collaborations and leadership experiences
Media Buyer Resume Experience Examples
Experience
Senior Media Buyer
DigitalEdge Agency
03/2019 - Present
New York, NY
- Manage $10M+ annual media spend across digital platforms for Fortune 500 clients
- Developed and implemented a cross-channel attribution model, increasing overall ROAS by 35%
- Led the adoption of programmatic audio advertising, resulting in a 20% increase in brand awareness for a major CPG client
- Mentor a team of 3 junior media buyers, fostering their professional growth and expertise in emerging ad technologies
Why it works
- Clearly states the position, company, location, and dates of employment - Highlights specific achievements with quantifiable results - Demonstrates leadership and mentoring experience - Shows expertise in implementing new strategies and technologies
Experience
Media Buyer
Ad Company
2017 - 2019
Chicago, IL
- Bought media for various clients
- Worked on different campaigns
- Used various advertising platforms
- Attended team meetings
Bad example
- Lacks specific details about responsibilities and achievements - No quantifiable results or impact of work mentioned - Uses vague language that doesn't highlight specific skills or expertise - Doesn't showcase growth or progression in the role
What's the Best Education for a Media Buyer Resume?
While there's no single "best" educational path for media buyers, certain degrees can provide a strong foundation for the role. Consider including:
- Bachelor's degree in Marketing, Advertising, Communications, or Business Administration
- Master's degree in Marketing Analytics, Digital Marketing, or related fields (if applicable)
- Relevant coursework in media planning, data analysis, consumer behavior, or digital marketing
- Any academic projects or internships related to media buying or advertising
Education
Bachelor of Science - Marketing
University of California, Los Angeles
09/2015 - 05/2019
- GPA: 3.7
- Relevant Coursework: Media Planning and Buying, Digital Marketing Analytics, Consumer Behavior, Advertising Strategy
- Senior Project: Developed a comprehensive media plan for a local non-profit, resulting in a 50% increase in community engagement
What's the Best Professional Organization for a Media Buyer Resume?
Membership in professional organizations demonstrates your commitment to the field and can provide valuable networking opportunities. Some relevant organizations for media buyers include:
- American Association of Advertising Agencies (4A's)
- Interactive Advertising Bureau (IAB)
- American Marketing Association (AMA)
- Digital Analytics Association (DAA)
- Media Rating Council (MRC)
What Are the Best Awards for a Media Buyer Resume?
Including awards on your resume can help you stand out from other candidates. Some relevant awards for media buyers include:
- Effie Awards for effective advertising campaigns
- MediaPost OMMA Awards for online marketing excellence
- Adweek Media Plan of the Year
- IAB MIXX Awards for interactive advertising
- Company-specific awards for outstanding performance or innovation
What Are Good Volunteer Opportunities for a Media Buyer Resume?
Volunteer experience can demonstrate your commitment to the community and showcase valuable skills. Consider including:
- Pro bono media planning for non-profit organizations
- Mentoring students interested in advertising and media careers
- Organizing marketing workshops for small businesses or startups
- Participating in industry events or conferences as a volunteer
- Contributing to industry blogs or publications
What Are the Best Hard Skills to Add to a Media Buyer Resume?
Hard skills are specific, teachable abilities that are essential for media buyers. Some key hard skills to include on your resume are:
- Proficiency in media planning and buying software (e.g., Mediaocean, STRATA)
- Experience with demand-side platforms (DSPs) and programmatic advertising
- Data analysis and visualization tools (e.g., Excel, Tableau, Google Data Studio)
- Knowledge of advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Understanding of marketing analytics and attribution modeling
- Familiarity with industry research tools (e.g., Nielsen, comScore, SRDS)
- Budget management and financial analysis
- Basic HTML and CSS for digital ad troubleshooting
What Are the Best Soft Skills to Add to a Media Buyer Resume?
Soft skills are personal attributes that enable you to interact effectively with others and succeed in the workplace. Important soft skills for media buyers include:
- Analytical thinking and problem-solving
- Strong communication and negotiation skills
- Attention to detail and organizational abilities
- Creativity and strategic thinking
- Adaptability and willingness to learn new technologies
- Time management and ability to work under pressure
- Collaboration and teamwork
- Client relationship management
What Are the Best Certifications for a Media Buyer Resume?
Certifications demonstrate your expertise and commitment to professional development. Some valuable certifications for media buyers include:
- Google Ads Certification
- Facebook Blueprint Certification
- IAB Digital Media Buying and Planning Certification
- Google Analytics Individual Qualification (GAIQ)
- The Trade Desk Edge Academy Certification
- Programmatic Advertising Certification (e.g., Programmatic Academy)
- HubSpot Inbound Marketing Certification
- Salesforce Certified Marketing Cloud Professional
Tips for an Effective Media Buyer Resume
To create a standout media buyer resume, consider the following tips:
- Tailor your resume to the specific job description, highlighting relevant skills and experiences
- Use industry-specific keywords from the job description to optimize your resume for applicant tracking systems (ATS)
- Quantify your achievements with specific metrics and results
- Showcase your knowledge of current industry trends and emerging technologies
- Include relevant projects or campaigns you've worked on, especially if they're well-known or award-winning
- Keep your resume concise and well-organized, using bullet points for easy readability
- Proofread carefully to ensure there are no spelling or grammatical errors
- Consider including a link to your online portfolio or LinkedIn profile for additional information
How Long Should I Make My Media Buyer Resume?
The ideal length for a media buyer resume depends on your experience level:
- Entry-level to mid-level professionals: Aim for a one-page resume
- Experienced professionals with 10+ years of experience: A two-page resume may be appropriate if you have extensive relevant experience and achievements to showcase
Remember, quality is more important than quantity. Focus on including the most relevant and impactful information rather than trying to fill space.
What's the Best Format for a Media Buyer Resume?
The best format for a media buyer resume is typically:
- File type: PDF (unless the job posting specifies otherwise)
- Font: Clean, professional fonts like Arial, Calibri, or Helvetica
- Font size: 10-12 points for body text, 14-16 points for headers
- Margins: 0.5 to 1 inch on all sides
- Line spacing: 1.0 to 1.15 for body text, with extra space between sections
- Use of white space: Ensure there's enough white space to make the resume easy to read
What Should the Focus of a Media Buyer Resume Be?
The focus of a media buyer resume should be on demonstrating your ability to develop and execute effective media strategies that drive results. Key areas to emphasize include:
- Your track record of successful campaigns and their measurable impact
- Your expertise in various media channels and advertising platforms
- Your analytical skills and ability to optimize campaigns based on data insights
- Your knowledge of industry trends and emerging technologies
- Your ability to manage budgets and negotiate favorable rates
- Your communication skills and experience working with clients or cross-functional teams
Remember to tailor your resume to the specific job requirements and company culture to maximize your chances of landing an interview.
Conclusion
Crafting an effective media buyer resume requires a strategic approach that showcases your unique skills, experiences, and achievements in the field. By following the guidelines and examples provided in this comprehensive guide, you'll be well-equipped to create a compelling resume that captures the attention of hiring managers and positions you as a top candidate for media buying roles. Remember to continually update your resume with new skills, certifications, and accomplishments as you progress in your career. With a well-crafted resume in hand, you'll be ready to take the next step in your media buying journey. Ready to create your standout media buyer resume?
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