Senior Manager, Paid User Acquisition

Job Description

We're looking for a Senior Manager, Paid User Acquisition to own the global media plan for Hootsuite. In this role you will be responsible for developing the strategies to grow and scale our Paid Media program globally and achieve targets. You will work closely with demand gen, product marketing, and brand, and sales teams in order to achieve your goals and support the organization. While based remotely across Canada (in accordance with Hootsuite's local employment entities), you will report to the Director, Digital Acquisition.

WHAT YOU’LL DO:

• Responsible for planning, building and socializing strategy, roadmap, execution, and results of customer acquisition through Paid Media; including Search, Social, Display, and new emerging channels.
• Lead the global strategy for Hootsuite’s high-performing paid acquisition channels focused on growing brand awareness, trial signups, sales leads, driving profitable revenue growth.
• Build, lead, and facilitate career growth for a high-performing team of media planners, strategists, and digital strategy professionals.
• Scale our $13M (and growing) Paid Media spend in areas that show profitable growth and optimize globally
• Partner closely with cross-functional teams and key stakeholders across the organization to create a best-in-class om nichannel experience that powers Hootsuite’s acquisition engine.
• Report on the performance of individual channels; lead efforts to analyze and solve complex problems. Move quickly to identify new opportunities to test and scale new emerging channels to drive incremental revenue growth.
• Develop and oversee analytics and data governance processes for how we measure the overall return on ad spend by channel and region. Ensure the effective flow of data through our internal systems, programs, and processes.
• Present strategic recommendations to marketing leadership and other key stakeholders, including clearly outlined digital strategies and tactics.
• Stay well-informed of emerging best practices in paid search, paid social and other digital channels, and serve as a key resource to other leaders on the team as appropriate.

WHAT YOU’LL NEED:

• Significant experience in digital marketing or related disciplines for an ecommerce, or SaaS organization.
• Experience leading and guiding teams to deliver measurable results.
• Bachelor’s degree with emphasis in business, marketing, computer science, or related disciplines, or commensurate work experience.
• Proficient understanding of paid search, paid social, programmatic, remarketing and other emerging channels
• Systems thinking and a strong sense of ownership to drive complex programs with interdependencies that require definition from the ground up.
• Strong business acumen, and an ability to prioritize among many competing needs in a fast-paced, fluid environment, and ensure delivery dates are met.
• Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems.
• Influence: Asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action.
• Interpersonal Savvy: relates openly and comfortably with diverse groups of people.
• Negotiation: successfully obtains commitment to a solution or idea, while maintaining integrity and relationships.
• Perseverance: pursues everything with energy, drive, and a need to finish—doesn't give up
• Builds inclusive, cohesive teams which apply diversity to achieve common goals
• Capably and skillfully delivers results through others, is good at establishing clear direction, helping others achieve their best work.
• Identifies key issues and relationships relevant to achieving a long-range goal or vision; Builds an integrated plan for course of action to accomplish this vision.
• Challenges and supports others to create results but also develop new capabilities. Successfully develops the capacity and capability of team and individuals on the team

WHO YOU ARE:

• Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
• Curious. You are always learning and seeking ways to make things better.
• Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
• Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.

In all we do, our six guiding principles light the way: Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

#LI-MG